Alexandra Lahey

As Sales Administrator, I play a key role in coordinating the sales administration process from listing to settlement, whilst maintaining a high level of knowledge about the Real Estate industry and best practice. I work closely with a team of agents to manage the whole sales administration process and provide exceptional customer service to internal and external stakeholders.

• Prepare accurate sales documentation and legal forms
• Process all sales agency agreements and contracts
• Database management - updating the CRM system to ensure 100% accuracy of information
• Coordindate property marketing including print media and internet launches to meet deadlines
• Invoicing and submitting vendor marketing campaigns
• Supporting the sales administration team and sales agents with Authenticity, Optimism, Passion and Precision.

As Sales Associate with Andrew Hodge, we work together on residential sales campaigns including, prospecting & marketing, preparing proposals, generating sales agency agreements, and listing through to settlement.

As Andrew is the Primary Lead, my role is to focus on nurturing contacts at Open Inspections, through phone and email enquiries, inbound leads and follow up calls and to generate appointments for appraisals for future business. Other responsibilities include;

• Managing our activities through Agent Box
• Generating Proposals through Realtair Pitch
• Preparing marketing materials
• Using Air Table to enter listings and contracts and complete lead forms
• Presenting properties For Sale and ensuring all documentation is accessible at Open Inspections and digitally through Agent Box

I commenced my time at Elders Real Estate Glenelg as a Property Manager, managing a Portfolio of 140 properties for the first 18 months of my real estate career. It was the perfect platform to learn the industry where I developed a passion for real estate and understood the value I was able to bring to our family business, which combined my previous work history, as a staff member, manager and business owner.

It gave me the opportunity to grow, and my role evolved into all facets of the business with roles as Business Development Manager, Sales Co-Agent, Property Management Leader, Marketing Manager, Sales and Trust Account Administrator and assisting in general office management

I was instrumental in the merger of our Property Management Department from Elders Glenelg to Ouwens Casserly, ensuring our data was ready for the transition and assisting the OC PM Team with their requirements

Other key highlights of my time at Elders were developing a high performing Property Management team being awarded Property Management Team of the year in the Elders SA / NT network each year, awarded #1 for growth in property management portfolio and number of managements on multiple occasions.

My role at the Adelaide 36ers was multifaceted and spanned several key areas including revenue generation through the Club's corporate product range, management & retention of corporate sponsors and community partnerships, negotiating supplier agreements in stadium, management to ensure accurate delivery of our clients benefits, game day hospitality management and management of the Sales & Marketing Department of four direct reports including a Corporate Account Manager, the Stadium Sales Manager, Marketing Manager & Social Media Coordinator.

Using market leading insights, tools and analysis I was responsible for the strategy, planning, buying and execution of the media plan for Key Clients in Adelaide. I was responsible for developing proposals and pitching to clients using multimedia platforms, from traditional above the line marketing to digital and social media. My aim was to deliver successful campaigns, working with creative agencies and media outlets to ensure the clients’ desired outcomes were met.

Acquire, manage and retain clients in the Direct, Agency and National Brands market to provide increased web presence and lead generation through digital solutions. Digital Solutions include SEO, SEM, Display Advertising, Retargeting, Live Chat and Software Implementation and Tracking. I partnered with Advertising Agencies and National Brands to provide effective online marketing solutions and to assist with internal sales strategies.

My role was primarily new business acquisition in Adelaide and the broader national landscape by offering innovative client-focused advertising solutions encompassing on-air, online and other multimedia platforms.

Key Highlights

• Account Manager of the year 2010/2011 for generation of New Business to SCA
• Account Manager of the month July 2011 for generation of New Business to SCA

My role at the Port Adelaide Football Club involved revenue generation through the Club's corporate product range, account management, events and representing the Club with professionalism and integrity with external and internal stakeholders.