Summary
Overview
Work History
Education
Skills
Certification
Interests
Additional Information
Languages
Timeline
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Alexandra Shargorodska

Macquarie Park,NSW

Summary

Accomplished and ambitious professional with innovative management style and expertise in premium brand positioning strategies. Outstanding sales, marketing, development and event talents to manage sustainable growth and provide the best brand experience. Great influencing and communication strengths that lead to strong and long-term relationships with partners and clients.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Area Sales Manager NSW & ACT

BORA APAC
12.2022 - Current
  • Worked for the premium German brand.
  • Increased sales revenue by developing and implementing strategic sales plans for NSW & ACT areas.
  • Established strong relationships with key partners, resulting in increased customer retention and satisfaction.
  • Expanded market share through effective prospecting, lead generation, and negotiation skills.
  • Enhanced partners` performance by providing ongoing training to sales representatives.
  • Analyzed market trends and competitor activity to identify new business opportunities and areas for growth.
  • Delivered engaging presentations at industry events, effectively promoting company products and services to potential partners and clients.
  • Implemented innovative strategies to increase product visibility within the assigned territory while maintaining a professional brand image.
  • Provided exceptional customer service to existing and new partners/clients through regular communication and prompt resolution of issues or concerns raised by them.
  • Coordinated and conducted well-organized product presentations and demonstrations to potential customers at trade shows.
  • Hosted premium-level events for key partners.

Brand Marketing Manager

Lighthouse Information Technology
03.2021 - 12.2022
  • Increased brand awareness by developing and executing targeted marketing campaigns.
  • Enhanced customer engagement through the creation of compelling digital content for various platforms.
  • Analyzed market trends and competitor activities to inform data-driven marketing strategies.
  • Organized successful promotional events that attracted new customers and generated positive media coverage for the brand.
  • Developed annual marketing plans that aligned with overarching business goals while remaining agile enough to adapt to changing market conditions or opportunities as they arose.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.

Brand Marketing Manager /Product Development Manager

MIRS
11.2017 - 02.2021
  • Introduced new premium French brands to the market - De Dietrich, Brandt, Kuppersbusch.
  • Managed all the processes as systematic benchmark, pricing management, market positioning, Market Dynamics Research, stock management, brand image management, market size, share & trends analysis.
  • Managed all the marketing activities and effectively collaborated with the marketing team that led to increased brand awareness.
  • Enhanced team performance by providing ongoing coaching, training, and mentoring to sales representatives.
  • Built strong business relationship with the main supplier and a loyal client base (B2B, B2C).
  • Hosted VIP events and presentations for architects, designers and VIP clients.
  • Collaborated with specialized magazines as: Vogue living, Interior Design, Elle decoration, ID.Interior design.
  • Expanded market share through effective prospecting, lead generation, and negotiation skills.

Education

MBA - Business Administration And Management

European University of Business in Poland
Poznan
08.2017

BBA - Management in Business

European University of Business in Poland
Poznan
08.2017

Bachelor of Law - International Law And Legal Studies

International Humanitarian University in Odessa
Odesa
08.2015

Advanced Diploma - International Law And Legal Studies

College of Economics And Law in Odessa
Odesa
08.2013

Skills

  • Territory Management
  • Partnership Development
  • Relationship Building
  • Complex Negotiations
  • Strategic Planning
  • Business Development
  • Brand Marketing
  • Premium Event Management

Certification

  • Psychosomatic Course: mental and physical health – 2022
  • Business English Course – 2017-2020
  • Profiling and Categorization of Client Groups – 2019
  • Customer Behaviour and Sales Strategies – 2019
  • Efficient Management – 2018

Interests

  • Providing a healthy lifestyle: pilates, stretching, yoga, squash, dancing, running and long distance walking.
  • Passionate about fashion and styling. Love creating outfits for every occasion.
  • Interested in psychology and nutritionology.
  • Love travelling and visiting art galleries, museums and different types of events.
  • Like reading motivational books.
  • I have a big love for life and constantly self-developing in every aspect.

Additional Information

Volunteer activities:

  • Information assistance to Ukrainians who are fleeing the war (Spain) - 2022
  • Helping Ukrainians who are fleeing the war (Ireland) - 2022
  • Organization of charity events for children from orphanages (Poland) - 2014-2017

Languages

English
Russian
Ukrainian
Polish

Timeline

Area Sales Manager NSW & ACT

BORA APAC
12.2022 - Current

Brand Marketing Manager

Lighthouse Information Technology
03.2021 - 12.2022

Brand Marketing Manager /Product Development Manager

MIRS
11.2017 - 02.2021

MBA - Business Administration And Management

European University of Business in Poland

BBA - Management in Business

European University of Business in Poland

Bachelor of Law - International Law And Legal Studies

International Humanitarian University in Odessa

Advanced Diploma - International Law And Legal Studies

College of Economics And Law in Odessa

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Alexandra Shargorodska