ALEXANDRA WILLIAMS

In my role as an Account Executive, I lead strategic initiatives, manage complex projects, and build strong client relationships to drive impactful outcomes. I thrive in data-driven environments, where I can apply analytical expertise, problem-solving skills, and a structured approach to delivering high-quality solutions. My ability to synthesize insights, develop recommendations, and collaborate effectively has been instrumental in optimizing digital fundraising campaigns and achieving measurable results.

Key Responsibilities & Achievements:

• Campaign Strategy & Project Management: Planned and executed multi-channel fundraising campaigns, ensuring they align with client goals and deliver meaningful results.
  
• Data Analysis & Performance Optimization: Used financial modelling and performance data to track campaign effectiveness, identify trends, and refine strategies for greater impact.
  
• Client & Stakeholder Engagement: Built strong relationships with clients and partners, acting as a trusted advisor and ensuring smooth project execution.
  
• Innovation & Market Research: Researched industry trends and tested new fundraising approaches to enhance donor engagement and maximize results.
  
• Major Fundraising Leadership: Managed Australia’s highest profiting Facebook fundraising challenges, raising over $2.2 million. Key lead for one of Australia’s top 20 fundraising events and currently working on a project in New Zealand that has exceeded past event performance by 288%.
  

Through this experience, I’ve learned how to navigate complex challenges, develop creative solutions, and lead high-impact initiatives. I am excited to take the next step in my career, applying my skills in strategy, analysis, and stakeholder engagement to create lasting social impact.