Alexis Le Clerc
Alexandria,Australia
Summary
A seasoned marketing professional with 15+ years leading teams and delivering business outcomes. A passionate and caring leader with hands-on experience in campaign and talent for navigating challenges. Brings strong problem-solving skills and proactive approach. Known for adaptability, creativity, and results-oriented mindset. Committed to making meaningful contributions and advancing business goals.
Overview
20
20
years of professional experience
Work History
Team Leader Screening, Social Marketing & Campaigns
Cancer Institute NSW
04.2020 - Current
- Company Overview: Responsible for social marketing and campaigns for BreastScreen NSW, with the aim of lessening the impact of cancer by increasing participation in breast screening
- Responsible for social marketing and campaigns for the three screening programs managed by Cancer Institute NSW - breast, bowel and cervical
- Marketing budget responsibility: multi-million dollar budget
- Instrumental in developing and delivering suspension/resumption of service communications for BreastScreen NSW (due to COVID-19)
- Delivered the 2019/20 Bowel Cancer Screening Campaign exceeding all media targets and all but one research targets
- Responsible for social marketing and campaigns for BreastScreen NSW, with the aim of lessening the impact of cancer by increasing participation in breast screening
- Reports: 5
Portfolio Co-ordinator, Social Marketing & Campaigns
Cancer Institute NSW
01.2019 - 03.2020
- Company Overview: Responsible for social marketing and campaigns for BreastScreen NSW, with the aim of lessening the impact of cancer by increasing participation in breast screening
- Responsible for social marketing and campaigns for BreastScreen NSW, with the aim of lessening the impact of cancer by increasing participation in breast screening
- Marketing budget responsibility: multi-million dollar budget
- Responsible for implementing postcode functionality improving user experience, decreasing cost and resulting in more women booking a mammogram online
- Delivered the 2018/19 and 2019/20 BreastScreen NSW both delivered uplift in bookings and participation
- Responsible for social marketing and campaigns for BreastScreen NSW, with the aim of lessening the impact of cancer by increasing participation in breast screening
- Reports: 2
Senior Manager Social & Editorial
AMP
06.2017 - 01.2019
- Company Overview: Responsible for customer content and social media marketing, including media investment, website content, SEO and direct to customer communications
- Responsible for delivering the customer engagement Newsletter 'News&Insights' and delivering highs in open rates
- Responsible for onboarding a new media agency to deliver social media
- Responsible for customer content and social media marketing, including media investment, website content, SEO and direct to customer communications
- Reports: 5
Content Marketing Manager
AMP
11.2013 - 04.2016
- Company Overview: Responsible for content marketing strategy and implementation at AMP
- Responsible for AMP making the top 20 financial institutions on Facebook in Australia 2015 & 2016
- Ranking 1st for fan growth & 4th for engagement
- Delivered new approach to content marketing including News & insights information hub on amp.com.au
- Responsible for content marketing strategy and implementation at AMP
- Reports: 5
Marketing Manager, Corporate Member Engagement
AMP
07.2013 - 11.2013
- Company Overview: Responsible for re-designing the AMP Annual Superannuation Statement, including project management, market research and design
- Responsible for the re-design of AMP annual statement - assessed independently to be best in industry
- Responsible for re-designing the AMP Annual Superannuation Statement, including project management, market research and design
- Reports: 5
Head of Brand & Marketing
St. George Bank
04.2012 - 04.2013
- Company Overview: Responsible for developing the brand strategy, guidelines, planning, network communications, multicultural marketing and local area marketing
- Fast go to market for fixed HL Campaign achieving significant growth
- Responsible for the corporate business campaign driving a 21% uplift in pipeline sales
- Responsible for developing the brand strategy, guidelines, planning, network communications, multicultural marketing and local area marketing
- Reports: 4
Head of Corporate Marketing
St. George Bank
03.2011 - 03.2012
- Company Overview: Responsible for the brand strategy, guidelines and advertising to achieve brand consideration targets
- Re-launched brand advertising arresting the decline in consideration and taking results to a 2 year high
- Responsible for the brand strategy, guidelines and advertising to achieve brand consideration targets
- Reports: 7
General Manager, Customer Experience
Telstra
08.2006 - 09.2007
- Company Overview: Responsible for the end-to-end customer experience including awareness, acquisition and retention
- Responsible for delivering initiatives to market and optimizing the channel delivery
- Responsible for the end-to-end customer experience including awareness, acquisition and retention
- Reports: 5 direct
Group Manager, Direct Acquisition
SingTel Optus
07.2005 - 07.2006
- Company Overview: Responsible for the formulation and direction marketing strategies and campaigns to support achievement of the annual consumer sales targets
- Responsible for the formulation and direction marketing strategies and campaigns to support achievement of the annual consumer sales targets
- Responsible for the formulation and direction marketing strategies and campaigns to support achievement of the annual consumer sales targets
- Reports: 3 direct and 10 indirect
Education
BACHELOR OF COMMERCE - MARKETING MAJOR
University of Wollongong
NSW AustraliaTUTOR IN ADVERTISING -
University of Western Sydney
NSW Australia12.2013
Skills
- Team Engagement and Leadership
- Campaign strategy and development
- Agency management
- Critical thinking
- Media management
- Budget management
- Government campaign planning
Awards
Effie Award 2024
Media Strategy Award
Publication
Career Overview
- Team Leader Screening, Social Marketing & Campaigns, Cancer Institute NSW, April 2020 - present
- Portfolio Manager, Social Marketing & Campaigns, Cancer Institute NSW, Jan 2019 - March 2020
- Senior Manager Social & Editorial, AMP, June 2017 - Dec 2019
- Senior Content Manager, AMP, May 2016 - May 2017
- Content Marketing Manager, AMP, Dec 2013 - April 2016
- Marketing Manager, Member Engagement, AMP, July - Nov 2013
- Tutor, University of Western Sydney, July - Dec 2013
- Head of Brand & Marketing, St.George Bank, April 2012 - April 2013
- Head of Corporate Marketing, St.George Bank, Mar 2011 - April 2012
- Head of Acquisition Marketing, St.George Bank, Sept 2007 - Mar 2011
- General Manager, Customer Experience, Telstra, Aug 2006 - Aug 2007
- Group Manager, Direct Acquisition, Optus, July 2005 - July 2006
- Group Manager, Customer Acquisition, Optus, May 2004 - Jun 2005
- Manager, Acquisition & Channel Dvmt, Optus, Sept 2003 - May 2004
Accomplishments
- Instrumental in developing and delivering suspension/resumption of service communications for BreastScreen NSW (due to COVID-19) ensuring women returned to screening.
- Delivery of the 2018/19 and 2019/20 BreastScreen NSW campaigns resulting in an uplift in bookings and positively impacting participation.
- Updated the BreastScreen NSW Brand Guidelines creating a clear and consistent approach to branding.
- Responsible for implementing postcode functionality improving user experience, decreasing cost and resulting in more women booking a mammogram online.
- Delivered 10x growth for Social reach and engagement for AMP 2015-17.
- Responsible for AMP making the top 20 financial institutions on Facebook in Australia 2015 & 2016. Ranking 1st for fan growth & 4th for engagement.
- Delivered new approach to content marketing including News & insights information hub on amp.com.au.
- Responsible for the re-design of AMP annual statement - assessed independently to be best in industry.
- Responsible for St.George business banking campaign driving a 21% uplift in pipeline.
- Successfully re-negotiated the Dragons, Reds & OpenAir sponsorships.
- Responsible for developing the 2013 St.George tag line 'Do Better' & the brand campaign delivering 18 mth highs in consideration & 2 spot month records.
- Instrumental in turning around Home Loan growth from 0.2% of system to consistently above system.
- Responsible for the 'Fee Free' transaction account campaign, delivering positive growth for the first time in 2 years & consideration highs.
- Doubled contact rate for mobile re-contracting using data segmentation.
- Delivered an email fulfillment system delivering 94% saving on fulfillment.
Otherrelatedinformation
- Award Judge, Australian Promotional Marketing Association, 2010 & 2011
- Committee Member, Standards Australia IVR/DTMF, 1998
Hobbies and Interests
- Spending time with family & friends
- Entertaining
- Travel
- Reading
- Shopping
Timeline
Team Leader Screening, Social Marketing & Campaigns
Cancer Institute NSW
04.2020 - Current
Portfolio Co-ordinator, Social Marketing & Campaigns
Cancer Institute NSW
01.2019 - 03.2020
Senior Manager Social & Editorial
AMP
06.2017 - 01.2019
Content Marketing Manager
AMP
11.2013 - 04.2016
Marketing Manager, Corporate Member Engagement
AMP
07.2013 - 11.2013
Head of Brand & Marketing
St. George Bank
04.2012 - 04.2013
Head of Corporate Marketing
St. George Bank
03.2011 - 03.2012
General Manager, Customer Experience
Telstra
08.2006 - 09.2007
Group Manager, Direct Acquisition
SingTel Optus
07.2005 - 07.2006
BACHELOR OF COMMERCE - MARKETING MAJOR
University of Wollongong
TUTOR IN ADVERTISING -
University of Western Sydney
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