ALEX ZHENG

Achievements:

• Coordinated team of six marketing professionals, ensuring that all members understood broad vision of each of ten clients simultaneously while executing their roles.
• Cultivated productive relationships with business representatives and consulted closely to uncover needs and match to available solutions.
• Collaborated with clients to develop strategic business and account plans, leveraging data-driven approach to drive revenue growth for key accounts, including John West and Leggo's.
• Contributed to achieving annual revenue goals by selling new services and expanding company's client base.

Duties：

• Managed client budgets by reviewing billing details and overseeing monthly invoicing.
• Managed contracts and developed deep understanding of each customer's business objectives to maintain effective relationships.
• Devised and executed effective marketing plans, while providing regular campaign reports to clients.
• Provided extensive support in sales, technical, and business areas to key accounts.

Achievements:

• Successful launch of new products to market and supplier, excellent campaign execution, development, and exposure on multiple media channels (Weibo, WeChat, LRB, CBEC), triggered strong engagement with more than 720K exposure, 250k engagement, and 500 increased followers in 20 days campaign, with minimal budget (less than $2000).
• Creative campaign proposal & solution (effectively using marketing tools and platforms generated outstanding outcome with more than 200 original graphic blogs affiliated daily promotions with less than $3000 budget.
• Developed innovative WeChat and Weibo campaigns spanning one month, with around a hundred KOLs and distributors participating in social media games and reposting campaign images to boost brand awareness.

Duties:

• Marketing - Worked closely with agencies providing marketing materials for online and offline campaigns and daily promotions. Developed innovative marketing campaigns based on key objectives, responsible for planning, implementing, and tracking sales and marketing strategies to promote brand products, such as led Brand Live Streaming Campaigns achieved more than 400% sales increase.
• Trade Marketing - Created trade marketing strategies and devised product pricing strategies and trade marketing investments to support growth, including B2B and B2C brand positioning, image building, and marketing strategies for seasonal and special promotions, including local (Chemist Warehouse, Coles) and cross-border (Taobao, Tmall, JD, and Daigous) channels.
• Relationship Building - Cooperated and worked closely with external agencies & distributors and all parties of colleagues, to develop marketing and trade marketing strategies to boost brand awareness.
• NPD - Assisting with NPD, working with internal team and external agencies on market research, concept development, packaging upgrading, and launch of new products.

Achievements:

Industry-leading utilized exclusive (Chinese) resources including network, celebrity, and relevant marketing strategies to trigger a conversion and effectively managed process (events with over 200 attendees)

Duties:

• Based on understanding clients' needs and research, provided compelling digital marketing strategies and digital operations services.
• Developed strong business relationships with agencies, distributors, to provide service and value beyond client expectations.
• Administered marketing calendar, create and posted new content to coincide with new product and service releases.

Achievements:

• Assisted and completed several projects including well-known Australian brands, Helped the Bridestowe Lavender Farm, Royal Melbourne Show, and Melbourne Cup, etc., to integrate into Australian Chinese community and China.

Duties:

• Consulted and collaborated with projects to create highly effective launch content, marketing strategies, and campaign on Chinese social media platforms.
• Utilized exceptional writing, editing and proofreading skills to produce engaging and strategized content.

Achievements:

• Maintained day-to-day operations of Chinese social media platforms for brands mainly in fashion, healthcare, and skincare industries.

Duties:

• Created and executed overall digital marketing strategy to create brand awareness and drive traffic to platform and blog.
• Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities.

Achievements:

• Increased WeChat traffic by 300% and following by 100% in 3 months during served as acting editor-in-chief.

Duties:

• Managed WeChat account, created content strategy and applied WeChat Team campaigns to increase organic traffic.
• Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
• Incorporated SEO keywords into copy to increase search result rankings, producing significant increase in exposure.