Alice Ahlstrom
Freshwater,NSW
Summary
Communications professional, project leader, adviser, and writer with over 7 years of experience in crafting compelling messaging, executing strategic communication plans and managing public relations. Collaborative and energetic approach with strategic 'big picture' thinking to navigate complex environments and achieve tangible results. Strength in building valuable connections to create meaningful impact. Driven by a passion for helping brands, businesses, and individuals reach their full potential and thrive through innovative and authentic communications.
Overview
7
7
years of professional experience
Work History
Communications Officer, Private Wealth Management & Family Office
SEB Group
04.2024 - 09.2024
- Built and implemented the division's brand, marketing and communication strategy to position SEB as the preferred wealth management partner in the Nordics (20 000+ clients)
- Helped shape demand/drive sales by packaging our offering an appealing way
- Produced and maintained a comprehensive library of up-to-date materials used for client meetings, pitches and events
- Managed strategic projects and acted as adviser to division management and client teams on various issues
- Supported the acquisition of a new company and planned market/communication strategy for strategic partnerships
- Monitored media coverage of the organization closely to identify opportunities for proactive outreach
- Collaborated with cross-functional teams to ensure consistent messaging across all platforms and materials
- Managed crisis communications, effectively mitigating potential reputational damage.
Communications Officer, Group Brand, Marketing & Communications
SEB Group
04.2022 - 04.2024
- Developed and executed strategic communication plans
- Shaped key messaging on the bank's role in society, sustainability strategy and strategic direction
- Assisted press team in proactive and reactive media work
- Supported the bank's sustainability concept 'Transition in Number', related campaign and events
- Co-developed and facilitated a Spokespersons Academy to increase our experts' visibility and strengthen thought leadership in media
- As of June 2023, supported the Private Wealth Management & Family Office division on a 50% basis
Corporate Communications Associate, Group Brand, Marketing & Communications
SEB Group
09.2021 - 04.2022
- Supported crisis communication during the pandemic and during periods of negative media coverage
- Wrote internal and external news articles, crafted speeches and produced materials for e.g., the Group Executive Committee and the Board
- Acted as project lead in the development of SEB's new brand framework including new Purpose and Behaviours
- Established a new, engaging co-creation process for strategy work where more than 10,000 employees participated
Thesis Worker, Marketing & Communication Associate, Energy Business
Wartsila
01.2019 - 02.2020
- Managed and supported various communication and marketing activities related to the Energy Business
- Launched and positioned the new Energy Business' 'vision of a renewable energy future' to external and internal audiences
- Master's thesis was a case study that gave insights into how Wartsila can cascade strategic change more effectively across all levels in the company
Trainee, Strategy & Business Development, Services
Wartsila
05.2018 - 10.2018
- Supported a large strategic and organizational change as part of a Transformation Office programme together with external consultants
- Key responsible for shaping a change communication plan and narrative for the new strategic direction as well as implementing related communication activities
Associate/Consultant, Corporate Communications
Miltton
11.2017 - 05.2018
- Did an internship at one of Finland's largest PR agencies, working with a wide range of client from various industries
- Produced materials and copy for several annual reports, magazines and campaigns
- Gathered data and insights for a corporate history book to one of the largest industrial clients
- Delivered high-quality presentations showcasing key findings and recommendations to both internal stakeholders and clients.
Trainee, Operational Excellence, Services
Wartsila
05.2017 - 11.2017
- Supported various change initiatives by keeping engaging stakeholder dialogues and sharing best practices
- Created a new blog and concept for sharing business practices and helped establish a culture of continuous improvement
- Promoted positive collaboration among trainees, encouraging teamwork and problem-solving skills.
Education
Master of Science - Economics & Business Administration, Management & International Business
Aalto University School of Business
Helsinki, FI09-2020
Management & International Business
Bocconi University
Milan, IT07-2020
Bachelor of Science - Economics & Business Administration, Corporate Law & Marketing
Hanken School of Economics
Helsinki, FI09-2018
Skills
- Brand Messaging
- Media relations
- Communications strategy
- Strategic positioning
- Marketing Communications
- Marketing strategy
- Corporate Communications
- Internal Communications
- Content Development
- Critical Thinking
- Project Management
- Relationship Building
- Problem-solving
- Advisory
Languages
English
Native or Bilingual
Swedish
Native or Bilingual
Finnish
Full Professional
Spanish
Limited Working
Timeline
Communications Officer, Private Wealth Management & Family Office
SEB Group
04.2024 - 09.2024
Communications Officer, Group Brand, Marketing & Communications
SEB Group
04.2022 - 04.2024
Corporate Communications Associate, Group Brand, Marketing & Communications
SEB Group
09.2021 - 04.2022
Thesis Worker, Marketing & Communication Associate, Energy Business
Wartsila
01.2019 - 02.2020
Trainee, Strategy & Business Development, Services
Wartsila
05.2018 - 10.2018
Associate/Consultant, Corporate Communications
Miltton
11.2017 - 05.2018
Trainee, Operational Excellence, Services
Wartsila
05.2017 - 11.2017
Master of Science - Economics & Business Administration, Management & International Business
Aalto University School of Business
Management & International Business
Bocconi University
Bachelor of Science - Economics & Business Administration, Corporate Law & Marketing
Hanken School of Economics
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