ALICE BELL

• Marketing consultant across full Sony Australia domestic roster (Cosmos Midnight, Amy Shark, Guy Sebastian)
• Management of Sony Aus domestic marketing managers
• Consulting and assisting on the implementation of a dance imprint label within Sony Aus
• Strong focus on building and growing relationships in global markets to develop export strategy for key artists on the domestic roster

• Bad Boy Chiller Crew - BRIT award nomination ‘Best Group'
• Bad Boy Chiller Crew - No.2 Debut Album 'DISRESPECTFUL'
• Bad Boy Chiller Crew - No.7 for track BMW
• Nominated for Music Week Award ‘Best Marketing Campaign' for Bad Boy Chiller Crew
• Ella Henderson / Switch Disco - No.3 with ‘REACT'
• Headie One - No.7 with ‘Martins Sofa'

Experience:

• Devised creative, attention grabbing marketing strategies to capture both audience and media's attention with a particular focus on digital, content and streaming:
• Single and album campaigns for artists such as Bad Boy Chiller Crew, Headie One, Tom Walker, Bimini, Sody, Foster, Rxseboy, Lewis Fitzgerald
• International releases for JLO, Folamour, Maluma and the Sony Music Latin roster
• Collaborated closely with internal and external teams including artists, management, labels, digital accounts, promotions, social, sync and brands
• Managed all facets of the release process with a high focus on campaign presentation, commercial objectives and the smooth release of all formats, taking in streaming, digital & physical and D2C
• Working closely with Sales & Digital, Supply Chain, Ops and Finance to achieve this
• Actively contributed to label strategy, bringing experience and perspective on modern music marketing to both campaigns and our regular label meetings as a key voice in the
• Marketing & Label Management team
• Held Strong awareness of both the online and offline music ecosystem
• Including media touchpoints across streaming / social / editorial / club / live / MCN and curator spaces
• Experienced working with commercial teams with a particular focus on digital retail and the intersection between audience, marketing and streaming
• Managed multiple priority projects simultaneously with tight deadlines
• Assisted in management of the rest of the Relentless Marketing team

• Manage a variety of Marketing Strategy projects and clients, whilst working with key stakeholders to deliver campaign support and ideation in line with overall marketing objectives
• Artist Campaigns: SAPPHIRE, Kaory Desole, Molly Rainford, ABISHA, SNARL, Ava Lily, A2 Productions, Raynes
• Brand Campaigns: Amazon Prime Video, Sony CMG, The Long Way Up/Apple TV
• Maintained relationships with local partners (DSPs, media outlets, blogs and influencers) to ensure they are aware of relevant WMA clients.

• Producing press, artwork and video shoots for top-line music talent and brands (Spotify, Vevo, Universal Music, IMA etc.)
• Experience of producing in EU countries
• Maintaining existing and new client relationships, including gaining new business
• Responsible for Spindle Magazines brand reputation and audience growth - 100% growth rate online and YouTube
• Booking all talent featured on Spindle (Yungblud, Tom Grennan, Madison Beer, James
• Arthur etc.)
• Reporting analytics and SEOs in weekly updates and monthly reports
• Developing publicist and label relations globally, with a strong focus on the US and time spent in NYC
• Implementing and maintaining brand partnerships/relationships