Summary
Overview
Work History
Education
Skills
Timeline
Generic

Alicia Crichton

Northern NSW

Summary

Experienced high end Automotive EA Administrator. Passionate customer service orientated. Dynamic and Organised.

Strong administrative background with comprehensive support to all departments inclusive of Sales, Service and Administration.

Hard working and adept at managing calendars, reports and coordination of sales tasks. Tech savvy with clear and concise communications skills both written and verbal.

Loyal, honest and reliable above title. High significance on confidentiality and personal presentation. Ability to handle multiple projects simultaneously with a high degree of accuracy.

Overview

2026
2026
years of professional experience

Work History

Executive Assistant

Cricks Tweed
07.2021 - 07.2025

2022 ADMINISTRATOR of the YEAR - AUTOPACT

  • EA to Dealer Principal
  • On boarding of new staff members and liaise with head office and HR
  • Daily Sales Reporting Subaru, Mitsubishi, SsangYoung, Renault
  • Update and maintain confidential databases and records, including internal CRM, manufactures and Corporate- Autopact
  • Maintain Daily leads with CRM platforms
  • Maintain KPIs for both Sales and Service. Monthly targets for all Manufacture's
  • Head of OHS & WHS - reporting to corporate, monthly meetings
  • INIX reporting monthly safety KPI's
  • Support daily business and hospitality needs of corporate partners and staff during meetings and company events.
  • Write reports, executive summaries.
  • Distribute Monthly Awards and newsletters
  • Manage all building maintenance
  • Customer Complaints
  • Sales support
  • Assistance with Accounts/Administration
  • Vehicle Buying - EvalExpert
  • Monthly Managers Awards
  • 2021 Administrator of the Year for Autopact

Personal Assistant

Sharp Motor Group/Quayside Motors
09.2019 - 01.2021
  • Sales and Accounts Payable, 3 dealership locations
  • Personal Assistant to Dealer Principal
  • All administrative tasks including correspondence, filing, meeting and travel schedules, company rostering and stock orders
  • Liaise with internal and external stakeholders
  • Manage complaint management process
  • Preparation of presentations for senior leadership team
  • Accounts payable for Sharp Motor Group, including data entry of invoices, reconciliation of all corporate credit cards, factory statements, creditor payments
  • In 2019, awarded Sharp Motor Group and Quayside Motor Group Employee of the Year Award.

Pacific Fair Store Manager

Gold Coast BMW & Mini
05.2018 - 09.2019
  • Daily open and close of Pacific Fair store, maintain showroom vehicles, battery checks, clean vehicles in showroom, maintain stock levels of merchandise, sales and generate leads

VEHICLE SERVICES - Fleet Team Member

GOLD COAST 2018 COMMONWEALTH GAMES
02.2018 - 05.2018
  • Plan the logistics required to deliver a seamless, client focused provision of service to clients
  • Manage the driving and parking of fleet vehicles
  • Prepare the commissioning and decommissioning of fleet vehicles to Fleet Service specifications
  • Monitor and report the condition of vehicles and arrange maintenance where required
  • Provide support to the Fleet operations in the roll out of test events for Gold Coast Commonwealth
  • Games and Partners

INIKA IMPORTS 7 INIKA INDULGE
10.2013 - 12.2017
  • Daily open and close of two retail hubs, sales and customer service, merchandising, ordering, invoicing, stock control, staff rosters, marketing and managing customer complaints.

Sales Team Member

WITCHERY/Country Road
01.2010 - 10.2010
  • Customer service, sales, performance and sales reports, merchandising of new stock and floor moves,
  • KPI’s

Customer service

MENERES BMW & MINI BRIGHTON
04.2007 - 06.2009
  • Stock Control New and Used BMW and MINI
  • Manage the coordination of all vehicles into and out of the dealership
  • Facilitate all documentation for vehicles including registration, warranties, invoicing and compliance paperwork
  • Compile sales reports for BMW Australia including dealership targets

Personal Assistant, Sales Co-Ordinator

BARLOWORLD MERCEDES BENZ BRIGHTON
06.2004 - 03.2007
  • All administrative tasks, liaise with internal and external stakeholders
  • Liaise with sales consultants, attend weekly sales meetings, prepare and distribute reporting outcomes to Daimler Chrysler
  • Coordinate the delivery, service and detailing of all vehicles
  • Stock control and all related documentation, procure parts as required

Personal Assistant

AUTO GROUP DANDENONG SUZUKI & CITROEN
  • PA to Dealer Principal
  • All administrative tasks, liaise with internal and external clients
  • Respond to clients regarding new and used vehicles, finance enquiries and provide quotations
  • Marketing and promotion
  • Manage launch of new car dealership answer and screen calls
  • All arrangements for Manufacture meetings, internal events

Sales Executive

Audi Centre Gold Coast
08.2025 - Current
  • Developed and maintained strong relationships with clients to enhance customer satisfaction
  • Collaborated with team members to strategize and execute sales initiatives.
  • Presented product demonstrations and effectively communicated value propositions to potential customers.
  • Negotiated contracts and pricing terms to maximize profitability while meeting client needs.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships. Achieving well over targets within 3 months, maintaining profit, finance and aftercare targets. Highest sales and deliveries in the department last month.
  • Managed pipeline efficiently, prioritizing tasks according to urgency/importance while maintaining focus on long-term objectives.
  • Delivered exceptional customer service, resulting in a high percentage of repeat business and client referrals. Audi satisfaction surveys and google reviews
  • Re organised vehicles, books, keys and maintained order within the dealership.

Education

High Distinction - NSW Policing

Workforce Essentials
Charles Sturt University, NSW
03.2021

Advance Diploma - Hospitality And Event Management

Southern Cross University
Coffs Harbour, NSW

12 Higher School Certificate -

Coffs Harbour Education
Coffs Harbour, NSW

Skills

  • Flexible and Adaptable
  • Meeting Agenda Preparation
  • Sales Expertise
  • Integrity and Strong Work Ethic
  • Executive Calendars
  • Customer Relations
  • Leadership and Supervision
  • Advanced MS Office Suite Proficiency
  • Issue and Complaint Resolution
  • Product Presentation
  • Dependable and Cooperative
  • Meeting Facilitation
  • Training and Development
  • Document Filing and Retrieval
  • Call Screening
  • Conflict and Complaint Resolution
  • Post-Sales Support
  • Effective Customer Communication
  • Special Event Projects

Timeline

Sales Executive

Audi Centre Gold Coast
08.2025 - Current

Executive Assistant

Cricks Tweed
07.2021 - 07.2025

Personal Assistant

Sharp Motor Group/Quayside Motors
09.2019 - 01.2021

Pacific Fair Store Manager

Gold Coast BMW & Mini
05.2018 - 09.2019

VEHICLE SERVICES - Fleet Team Member

GOLD COAST 2018 COMMONWEALTH GAMES
02.2018 - 05.2018

INIKA IMPORTS 7 INIKA INDULGE
10.2013 - 12.2017

Sales Team Member

WITCHERY/Country Road
01.2010 - 10.2010

Customer service

MENERES BMW & MINI BRIGHTON
04.2007 - 06.2009

Personal Assistant, Sales Co-Ordinator

BARLOWORLD MERCEDES BENZ BRIGHTON
06.2004 - 03.2007

Personal Assistant

AUTO GROUP DANDENONG SUZUKI & CITROEN

High Distinction - NSW Policing

Workforce Essentials

Advance Diploma - Hospitality And Event Management

Southern Cross University

12 Higher School Certificate -

Coffs Harbour Education
Alicia Crichton