Alicia Martinez
Melbourne
Summary
Highly experienced Visual Merchandising Specialist with over 8 years of multi-site expertise across leading Glassons stores, including supporting and covering regional visual merchandising manager responsibilities. Skilled in driving high-standard store presentation, maintaining stock accuracy, and executing visual and operational directives that improve performance. Work closely with buying, operations, and cross-functional teams—including travel to the Sydney head office—to support product development, stock flow accuracy, and Melbourne-specific customer insights. Adept at managing floorplan layouts, stock-to-sales analysis, and weekly planogram changes across stores. A collaborative leader with strong communication skills, high attention to detail, and the ability to anticipate business needs, work autonomously, multi-task effectively, and adapt to change.
Overview
2026
2026
years of professional experience
Work History
Visual Merchandising Specialist
Glassons
Melbourne
- Current
- Delivered and executed VM initiatives across multiple stores, including covering regional VM manager leave.
- Assessed and maintained stock levels, ensuring stores received correct stock in line with weekly planograms.
- Managed weekly floorplan layout changes to maximise sales and customer experience.
- Partnered with buying for customer insights and product development.
- Ensured accuracy of stock figures and supported stock transfers.
- Trained and developed teams on VM and operational processes.
- Implemented store‑specific VM strategies to increase performance.
- Assisted with new store openings and large-scale set-ups.
Store Manager / Training & Recruitment Manager
Glassons
Melbourne
01.2016 - 12.2016
- Managed daily store operations with focus on VM & presentation.
- Led and coached 35+ employees to reach sales targets.
- Delivered recruitment and state‑wide training.
- Managed budgeting, financials, and inventory accuracy.
- Led team meetings and resolved staff concerns.
- Coordinated store promotions and marketing activities.
Education
Bachelors Certificate In HR - Human Resources Management
Swinburne University of Technology
Melbourne, Victoria, VIC10.2026
Graphic Design -
RMIT University
01.2016
Bachelor of Science -
Deakin University
01.2016
VCE Year 12 -
Westbourne Grammar / Thomas Carr College
Skills
- Strong oral & written communication
- Excellent computer skills
- Stock accuracy
- Stock-to-sales analysis
- Floorplan management
- Weekly planogram changes
- Visual merchandising excellence
- Strong organisation
- Meeting deadlines
- Ability to anticipate business needs
- Ability to work autonomously
- Multi-tasking
- Adaptability
- Willingness to change
- Leadership
- Team development
- Problem-solving
- Decision making
- Customer service
- Styling expertise
Websites
Accomplishments
- Merchandised multiple high-performing stores across Victoria.
- Supported multiple new store openings.
- 8 years VM experience across diverse stores.
Hobbies and Interests
- VM
- Graphic design
- Styling
- Fashion
- Art
- Fitness
- Nutrition
- Learning
References
Jasmine muscat
Store manager
Glassons Werribee
Jasminemuscat05@gmail.com
+61 466 997 913
Kelsey hutcheson
Regional visual merchandiser Glassons
0403 692 119
kelseyh@glassons.com
Timeline
Store Manager / Training & Recruitment Manager
Glassons
01.2016 - 12.2016
Graphic Design -
RMIT University
Bachelor of Science -
Deakin University
VCE Year 12 -
Westbourne Grammar / Thomas Carr College
Visual Merchandising Specialist
Glassons
- Current
Bachelors Certificate In HR - Human Resources Management
Swinburne University of Technology