Summary
Overview
Work History
Education
Skills
Internships
Timeline
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Alisha Dsouza

Sydney

Summary


  • 3+ years experience in social media and brand strategy, driving digital marketing campaigns for brands including TCS India, Bisleri Limonata, Savlon, and Nilons among others.
  • Proven success in leading cross functional teams to execute brand launches and campaign rollouts across digital and traditional platforms.
  • Delivered 33% follower growth for KLM Airlines through content management and targeted strategy across social channels.
  • Supported campaigns that increased Amazon traffic for Nilons India through effective digital media planning.
  • Adept at media analysis and reporting, leveraging analytics to inform campaign direction and improve outcomes.
  • Managed social media accounts at SBAAS in Brisbane, achieving a 34% boost in engagement and a 20% growth in followers in under 3 months.
  • Strong communicator with a track record of building client trust, managing internal stakeholders, and delivering on-brand creative solutions.

Overview

6
6
years of professional experience

Work History

Social Media Specialist Intern

SBAAS
06.2024 - 08.2024
  • Managed the company’s social media accounts, increasing followers by 20% and engagement by 34%
  • Adapted design concepts to different media formats, including web, social media, print, and video.

Account Executive

OGILVY & MATHER
03.2021 - 02.2022
  • Managed esteemed Indian brands like Welspun, Asian Paints, Savlon, and Nilons at Ogilvy, overseeing team, campaigns, and social media growth analysis on various digital channels.
  • Co-Managed a team of eight marketing professionals to ensure successful execution of brand launches.
  • Monitored customer buying trends and developed strategies to capitalize on new opportunities.
  • Collaborated with marketing team to launch a successful digital marketing campaign that Nilons India which increased Amazon traffic.

Brand Strategist

MONK ENTERTAINMENT
01.2021 - 03.2021
  • Developed marketing campaigns to increase brand awareness and customer acquisition for Nykaa Man & Drone Federation of India.
  • Developed and implemented a brand identity strategy and e-commerce, resulting in increased brand recognition, better user experience and brand loyalty.

Social Media Executive

COGMAT DIGITAL MEDIA PVT. LTD.
08.2018 - 05.2020
  • Led campaigns for TCS India, Gehna, SVC Bank, NASSCOM, Bisleri Limonata & KLM Airlines resulting in increased brand awareness for the brands.
  • Analyzed media coverage and social media analytics to measure the success of campaigns and adjust strategies accordingly.
  • Let the content management for KLM Airlines social media accounts, resulting in a 33% increase in followers in 3 months.
  • Recognized for exceptional client service, earning Exceeding Expectations in performance appraisal.

Education

Masters - Management

Macquarie University
Sydney, NSW
06.2024

Bachelor of Science - Information Technology

St. Andrew's College of Arts, Commerce and Science
06.2018

Skills

  • Content Management
  • Digital Content Management
  • Social media strategy
  • Content marketing
  • Social media monitoring
  • Performance tracking
  • Social media management
  • Influencer marketing
  • Campaign analysis
  • Client relationship building
  • Account management
  • Pipeline management

Internships

  • Social Media Intern, COGMAT DIGITAL MEDIA PVT. LTD., Mumbai
  • June 2018 — July 2018

Timeline

Social Media Specialist Intern

SBAAS
06.2024 - 08.2024

Account Executive

OGILVY & MATHER
03.2021 - 02.2022

Brand Strategist

MONK ENTERTAINMENT
01.2021 - 03.2021

Social Media Executive

COGMAT DIGITAL MEDIA PVT. LTD.
08.2018 - 05.2020

Bachelor of Science - Information Technology

St. Andrew's College of Arts, Commerce and Science

Masters - Management

Macquarie University

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Alisha Dsouza