Alison Cox

Key Skills: Relationship building, Early market penetration, Collaboration, Leadership

• Build relationships with urologists, dermatologists and primary care.
• Maintain high levels of clinical knowledge of disease state, use clinical evidence to support product promotion.
• Coordinate and facilitate education events monthly (webinar, GP dinner events, specialist led GP events).
• Prepare and analyse national sales data monthly to target areas for sales potential.
• Coordinate attendance at professional educational events/ conferences, network and follow up to build brand awareness.
• Instrumental in securing formulary listing for Silodosin at key Melbourne hospitals.
• Work with sales team to collaboratively reach targets (110% year 19/20), consistently meeting or exceeding personal budgets.
• Analyse market to identify new opportunities and strengthen relationships with Specialists, hospitals and primary care physicians.
• Developed marketing materials such as simplified fax out to enhance response from targeted campaigns.

Key Skills: New business development, concept selling,

• Promoted clinics and specialists to GPs through education to increase referral rates. Consistently above average call rates quarterly.
• National education representative responsible for design and delivery of RACGP accredited clinical training sessions for GP’s continuing professional development. Qualified RACGP E.A.R.
• Facilitated and presented at RACGP cat1 and cat2 education events (lab tours, GP dinner events).
• Coordinate attendance at industry events (GPCE, Health Ed, Dorevitch Womens Health) and direct to public – Midsumma, Mind, Body Spirit.
• Responsible for initiating national referral data reporting.
• Key player in establishing and launch of Rainbow Fertility 2016 – finalist at Australian LGBTI awards 2017.Market share increase in LGBTI sector 30% 2017.

Key Skills: New Business Development, Negotiation, Analytical, Tenacity

• Supplier of capital equipment and prescription rehabilitation equipment (seating, wheelchairs).
• Transferred from NZ to Australia in 2012.
• Attended seating clinics to assist with seating issues. Provided clinical support to patients and families, delivered education sessions – pressure care, prescribing wheelchairs, seating.
• Coordinated successful tender bids for capital equipment at key hospitals and aged care facilities.
• Provided fitting and technical support to Distributors.
• Build relationships with Physiotherapists, Occupational Therapists, patients and parents, facility and procurement managers.
• Forecast and budget product sales. Increased hoist sales in territory 38% 2011.
• Invacare NZ ‘ Rising star’ award 2010 Invacare NZ ‘Most Valuable Player’ Award 2011.
• Researched product's technical specifications and accurately communicated information.

Key Skills: Leadership, Negotiation, Analytical

National Sales Manager member of senior management team responsible for internal sales team (4) and external field sales team (3) B2B sales.

· New product design, collaborate with creative team, source samples. Identify target market, design launch marketing and strategy.

· Continually reviewed and recommended sales channels to ensure maximum growth.

· Key Account Manager - responsible for building relationships and growing accounts. Average increase of 50% during my tenure. Developed strong relationships.

· Coordinated products to promote at industry conferences. Represented company at NZAO, Optrafair, MIDO, and ODMA in Wellington, Sydney, Milan and the UK.

• Initiated a telephone account management system for customers in remote areas.

• Streamlined product launch and call cycles to eliminate peaks and troughs in sales figures.

• Increased South Island business by 25% through personal development and motivation of representative.

• Initiated export programme for Overspex fitover eyewear and implemented online sales system.

• Developed strategic relationships with key suppliers and clients to foster profitable business initiatives.

Key Skills: Business Development, Negotiation, Leadership, Change Management

• Manage team of 22 hearing aid audiologists and 45 receptionists.
• Maintain high level of relevant clinical knowledge.
• Design and deliver training in all aspects of dispensing.
• Ensure fitting software up to date.
• Assist with technical fitting difficulties.
• Sales targets, lead generation and allocation, patient database management (CRM training) and patient rehab management.
• Managed change from analogue to digital audiometry equipment.
• Build relationships with GPs to secure patient referrals.
• Part of team responsible for successful tender for NHS business.
• Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability

Key Skills: Efficiency, Procedures, Leadership

• Start up - call centre making outbound calls to obtain appointments for private Audiologists to make domiciliary visits for hearing tests.
• Increased conversion from lead to appointment from 1:30 to 1:5 in just over twelve months.
• Grew team from 3 to 12 over 2 years.
• Oversaw daily operations to ensure high levels of productivity
• Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork