ALISON FITZPATRICK
Bondi,NSW
Summary
I am an experienced professional in marketing, event management, and account management, with nearly six years of expertise in partner sales, relationship management, and event execution. Over the past year, I have immersed myself in Sydney's events industry, further expanding my skills in corporate engagement, hospitality, and large-scale event planning. My international background, born in Australia, raised in Ireland, and having spent five years in Dubai, has given me a global perspective and a strong ability to manage diverse stakeholders. Now firmly based in Sydney, I am eager to continue building my career by delivering impactful events and strategic partnerships.
Overview
7
7
years of professional experience
Work History
Engagement and Events Coordinator
GSA Insurance Brokers
08.2024 - 02.2025
- Planned and delivered 20+ high-impact internal and external events annually, ensuring seamless logistics, brand consistency, and outstanding guest satisfaction, achieving 95%+ positive feedback from attendees.
- Managed end-to-end event coordination, including venue sourcing, supplier negotiations (saving up to 20% in costs), catering, branded collateral, and end-to-end guest communication strategies.
- Executed a diverse range of events, from corporate networking evenings and all-staff parties to charity fundraisers and 300+ guest industry functions, consistently driving engagement and positive brand perception.
- Provided high-level executive support to the CEO and leadership team—streamlining calendars, travel, and admin processes to reduce scheduling conflicts by 40%.
- Oversaw daily office operations for a 100+ person team, managing office supply procurement, facilities, meeting rooms, and opening/closing procedures to ensure operational excellence.
- Managed vendor relationships and led office fit-out projects, optimising layout and workflows that improved space utilisation and employee satisfaction scores by 25%.
- Championed staff wellbeing and engagement through the GSA Wellness Committee, driving initiatives that resulted in a 30% increase in staff participation year-on-year.
- Coordinated recognition and gifting programs, overseeing 200+ touch points annually (e.g., birthdays, anniversaries, farewells), strengthening employee retention and team morale.
Activation Executive
Maverick
04.2024 - 07.2024
- Led experiential and integration campaigns across diverse sectors including tourism, automotive, FMCG, finance, and government
- Oversaw client campaigns from pitch to completion, maintaining strong client relationships and ensuring their objectives and expectations were met or exceeded
- Managed both internal and external teams, fostering collaboration and efficiency to deliver high-quality campaigns
- Nurtured new business opportunities, contributing to the growth and expansion of the company's client portfolio
Marketing/Events
Dubai Golf
11.2022 - 02.2024
- At Emirates Golf Club Dubai I managed the Viya App's overall activity, focusing on developing and implementing marketing strategies to promote the brand and enhance customer engagement
- Executed and managed high-profile events at Emirates Golf Club, resulting in a 20% surge in attendance from Desert Classic 2023 to 2024
- Managed relationships with our key partners to ensure that their activity within Viya aligns with their objectives and goals
- Planning and organising events with meticulous attention to financial and time constraints, ensuring seamless execution within specified parameters
- Collaborated seamlessly with partners to craft impactful marketing campaigns, curated strategic social calendars, and identified lucrative upselling opportunities
- Weekly collaboration with the development team to improve app content and overall user experience
Cabin Crew
Emirates Airline
09.2018 - 10.2022
- As a former Emirates brand representative, I aimed for excellent customer service, going beyond expectations
- I received the prestigious 'Nujoom Award' from the Emirates President in 2019 for exceptional service
- While safety was our primary focus, I also gained invaluable interpersonal skills from daily interactions with numerous people from different enthuses
- Strictly adhering and keeping up to date with the latest safety policies, procedures, and practices
- Being professional, proactive, punctual, and courteous at all times
- Demonstrating leadership in emergencies scenarios on board by administering first aid and delegating critical tasks to other staff
- Delivering the highest standards of service to customers whilst respecting cultural diversity
- Resolving complaints to ensure customers receive the finest experience
Event Specialist
At Eventure
10.2017 - 08.2018
- Crafted effective marketing strategies for event delivery at venues around Ireland
- Organised and delivered marketing events with partner firms across the country
- Managed digital marketing delivery
- Increased event profitability by 18% through strategic vendor agreements and cost-effective resource allocation
- Boosted sponsorship revenue by $100,000 by leveraging industry contacts and creating attractive sponsorship packages
- Coordinated over 50 events annually with a cumulative attendance of 10,000 participants
- Achieved a 40% increase in repeat attendance by crafting memorable event experiences through personalised touches
Marketing Executive
Apton
09.2017 - 09.2018
- Introduced high-tech start-up recruitment firm to top tier tech firms including Google Search, LinkedIn, Facebook, Instagram, and Twitter
- Defined brand image and raised the profile of Apton across the sector
- Led face-to-face engagement at networking and marketing events leading to new client recruitment
- Boosted annual sales revenue by 20% by developing targeted social media strategies
Education
Fundamentals of Digital Marketing -
Google Digital Garage
07.2020
2:1 Bachelor of Arts - Marketing Practice
National College of Ireland
08.2016
Skills
Business Development
Strategy
Budget Adherence
Attention to detail
Ability to delegate
Strategic planning
Leadership
Direct Sales
Lead Generation
Communication
Problem-solving
Active listener
STRENGTHS
Organised
Creative and Innovate
Team Player
Advanced Negotiation Skills
Empathic & Active Listening
Adaptable
Timeline
Engagement and Events Coordinator
GSA Insurance Brokers
08.2024 - 02.2025
Activation Executive
Maverick
04.2024 - 07.2024
Marketing/Events
Dubai Golf
11.2022 - 02.2024
Cabin Crew
Emirates Airline
09.2018 - 10.2022
Event Specialist
At Eventure
10.2017 - 08.2018
Marketing Executive
Apton
09.2017 - 09.2018
Fundamentals of Digital Marketing -
Google Digital Garage
2:1 Bachelor of Arts - Marketing Practice
National College of Ireland
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