Alison Russell

I was promoted to a RevOps role to broaden my scope beyond Sales Ops. In this capacity, I focused on collaborating with Sales, Marketing, Partnerships, and Customer Success, and reported directly to the CRO.

Key contributions included:

• Analysed data and presented quarterly performance reviews and forecasts to the Board and Leadership Team, leading to a£25M Series B fundraising round
• Collaborated with Marketing and Policy teams to design and execute revenue-focused lead generation strategies via outbound marketing campaigns across sales, marketing, and social media channels that resulted in a 200% increase in SQLs
• Enhanced pipeline health by reducing sales cycle time and improving velocity resulting in 3x ARR growth
• Optimized Partner Channel performance, leading to 2x revenue stream from GTM partners
• Streamlined contract-to-cash process through new deal desk implementation
• Executed GTM strategy including territory optimization and ICP analysis
• Managed website redesign project, integrating new CMS with sales tech stack, resulting in improved SQL lead generation

I supported scalable growth through standardized sales processes and data-driven insights.

Key contributions:

• Built and launched comprehensive sales playbook based on MEDDICC methodology
• Implemented and optimized full tech stack including Salesforce, CPQ, Pardot, HubSpot, ClickUp, Apollo.io, Seismic, PowerBI, and Strapi CMS
• Created enablement content to enhance prospect engagement at each funnel stage
• Established new forecasting framework to improve accuracy and support data-driven decisions
• Conducted monthly business reviews using KPI metrics and funnel analysis
• Provided technical system support and guidance across sales platforms
• Analysed sales funnel performance and delivered insights to leadership team

As a key member of the senior leadership team, I was accountable for revenue growth and global GTM strategy, including branding, positioning and increasing market awareness.

Key contributions:

• Created and implemented sales strategies to maximise our growth in new markets.
• Led the design of sales and marketing collateral.
• Reviewed and redefined pricing strategy, set up new revenue streams in the form of new Account Plans.

First Sales Operations hire for EMEA region at MIT spin-out SaaS company, focused on building scalable revenue processes:

Key contributions:

• Established and refined a repeatable sales process
• Co-ordinated with the Customer Success team to maintain negative churn of all key accounts.
• Reported on monthly / quarterly sales pipelines
• Architected sales operations infrastructure to support rapid market expansion
• Worked directly with the CEO & VP Sales to improve processes to reduce CAC by 20%

• As the first person on the ground for Accelo in Europe, I was responsible for managing European sales and sales operations.
• Designed and implemented end-to-end sales pipeline structure in CRM
• Built automated reporting dashboards for pipeline visibility and revenue forecasting

As the first US employee and the seventh overall at an early-stage SaaS startup, I worked closely with the CEO to shape the go-to-market strategy, build the sales process, and drive revenue growth.

I took ownership of developing and refining the sales process, collaborating with Marketing, Product, and Executive leadership to identify and implement process improvements.

Key contributions:

• Boosted sales productivity and established a globally consistent sales methodology which helped grow ARR by over 3000%
• Contributed to securing >$12M in venture capital funding
• Helped expand the team from 7 to 100+ employees across 3 continents
• Created comprehensive sales playbooks, training materials, videos, and learning modules for AEs and channel partners

• Responsible for driving partner revenues for a startup SaaS Healthcare IT company.
• Developed, implemented and managed partner sales enablement program including all collateral and training

ACHIEVEMENTS

• Promoted within 90 days.