ALIX HOLTON
Client Success & Marketing Manager
Mascot
Summary
People-person, problem-solver, and passionate marketer with 6 years' experience managing client relationships and delivering campaigns that move the needle. I've worked across agency and in-house teams, juggling projects, building trust, and bringing big ideas to life — from global brands to niche start-ups. After an unforgettable chapter travelling and relocating to Australia, I'm ready to dive back in with fresh perspective, creative energy, and a “let's make it happen” attitude.
Overview
9
9
years of professional experience
4
4
years of post-secondary education
Work History
Customer Service Consultant
Australian Financial Complaints Authority (AFCA)
08.2024 - Current
- Manage a high volume of financial complaints with professionalism and empathy across calls, web chat, and email.
- Provide clear communication and support to customers in high-pressure and emotionally charged situations.
- Uphold AFCA's independent, customer-first ethos while ensuring accurate record-keeping and resolution.
Customer Research Consultant (Contract)
Jaguar Land Rover
02.2024 - 05.2024
- Analysed customer feedback and trends to support continuous service improvement.
- Resolved escalated complaints and ensured luxury-level brand service in every interaction.
Employer Brand Marketing Manager
Vets Now
11.2021 - 10.2023
- Led the full re-brand and rollout for employer brand, from strategy through to execution — including tone of voice, visual identity, and careers site relaunch.
- Managed all creative output and media planning for recruitment campaigns across digital, social, and events.
- Delivered a 53% increase in veterinary course placements through a new emerging talent strategy.
- Managed £500k annual budget and a small in-house team (Marketing Coordinator, Social Media Executive).
- Spearheaded internal D&I initiatives: leading events, launching scholarships, and improving inclusive representation in all external communications.
- Increased brand awareness by developing and executing targeted marketing campaigns.
- Planned and delivered recruitment activations across the UK — from venue and creative to data capture and ROI tracking.
- Fostered long-lasting relationships with industry partners leading to fruitful collaborations and co-branded initiatives in the future.
Freelance Social Media Assistant (Part-time)
Brenda Muir
06.2016 - 07.2022
- Grew the social media presence of an independent designer boutique through curated content, scheduling, analytics, and photography.
- Managed online listings, website admin, and provided general business support.
- Maintained company's online social presence and created branded communications for social media campaigns.
Senior Account Manager
Frame Agency
06.2017 - 11.2021
- Managed diverse client accounts across retail, FMCG, tourism, and charity sectors, overseeing campaign delivery across print, digital, TV, and radio.
- Clients included: Northern Railway, Intu Properties Plc, National Trust for Scotland, Johnnie Walker, BBC Scotland, CHAS, and McIntosh of Strathmore.
- Led projects from pitch to post-campaign reporting, nurturing long-term client relationships and identifying growth opportunities.
- Promoted twice for excellence in delivery and account handling.
- Coordinated with creative directors, copywriters, designers and web developers to deliver high-impact campaigns.
- Owned internal processes including WIP tracking, budget control, competitor analysis, award entries and client reporting.
- Mentored junior account managers, fostering their professional growth and skills development within the company.
Education
BA (Hons) - English Literature, Journalism & Creative Writing
University of Strathclyde
01.2013 - 01.2017
Foundation Certificate - undefined
Institute of Practitioners in Advertising (IPA)
Skills
- Client Relationship Management
- Campaign Development
- Project Management
- Integrated Marketing
- Cross-functional Collaboration
Stakeholder relationships
Growth strategies
Interests
Travel – I've traveled to over 35 countries across Asia, Europe, and Oceania — passionate about exploring cultures, people and places
Creative Writing – I regularly write poetry and prose and enjoy literary events and spoken word performances
Baking – I ran a small occasion cake business in Scotland, with a flair for detail and creativity
Clients And Brands
- Vets Now
- Northern Railway
- Intu Properties Plc
- National Trust for Scotland
- Hostelling Scotland
- CHAS
- Ted X
- Johnnie Walker
- BBC Scotland
- World Cancer Day
- McIntosh of Strathmore
Timeline
Customer Service Consultant
Australian Financial Complaints Authority (AFCA)
08.2024 - Current
Customer Research Consultant (Contract)
Jaguar Land Rover
02.2024 - 05.2024
Employer Brand Marketing Manager
Vets Now
11.2021 - 10.2023
Senior Account Manager
Frame Agency
06.2017 - 11.2021
Freelance Social Media Assistant (Part-time)
Brenda Muir
06.2016 - 07.2022
BA (Hons) - English Literature, Journalism & Creative Writing
University of Strathclyde
01.2013 - 01.2017
Foundation Certificate - undefined
Institute of Practitioners in Advertising (IPA)
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