I love travel and my various international roles have allowed me to experience a range of countries and culture
I am a self confessed nerd for technology and an aircraft geek
Spending time with my family is the key to my happiness
Allan Cameron
Hobart
Summary
Dynamic Content Director with a proven track record of content strategy development and team leadership in both Australia and international markets.
Achieved record audience figures through fostering talent growth and implementing innovative content initiatives.
Experience across a diverse range of cultures within multi-cultural countries and companies.
Overview
20
20
years of professional experience
Work History
Content Director - 7HOFM Hobart
Australian Radio Network
02.2022 - Current
- Managing Content Team, strategy, processes, initiatives and all industry and company policy implementation.
- Responsible for creating revenue and audience growing strategies as well as ensuring flawless execution on air and online
- Responsible for the management of Content and branding budget.
- Writing and overseeing production of all station on air branding, crossing over to online and outdoor messaging to ensure brand consistency.
- Involvement in the planning and implementing initiatives across the ARN Regional Network
- Mentoring of on air talent locally and across Regional markets.
- Achieved highest audience figures (103,400) in station's surveyed history.
Content Director - Dubai92 Dubai
Arabian Radio Network
02.2018 - 12.2022
- Overseeing the strategic direction and operations of Dubai 92, part of the UAE's largest radio and multimedia network.
- Managing a diverse team in a multi cultural and culturally sensitive environment.
- Implementation of Government initiatives, directives and policies.
- Providing radio, online and video content for the English speaking audience whilst adhering and respecting the many different races, religions and cultural diversity within the UAE.
- Implementation of ARN network promotions to reflect and grow Dubai 92 audience.
Regional Content Director - Tasmania
Grant Broadcasters
03.2015 - 01.2018
- Overseeing the strategic on air and online direction for our 6 Tasmanian Radio markets.
- Hiring of on air talent across the stations as well as mentoring, training and developing personalities, teams and shows.
- Introduced and developed Tasmania’s only commercial talk- back format, Tasmania Talks networked across the state.
- Part of the Grant Broadcasters Leadership team responsible for National show development, talent management and format integration across 47 radio stations.
- Responsible for listener and revenue growth on 7HOFM, Hobart as local Content Director, achieving Number 1 Radio station.
Group Content Director
Star Radio Group
02.2011 - 01.2015
- Overseeing the strategic direction of five National radio brands across Malaysia, managing a 90 person radio, digital and integration team.
- Developed and implemented format changes across all products.
- Managing and leading a culturally diverse team across 6 languages.
- Management of all coverage including directives from Government bodies during national events such as Federal Elections, MH370 and MH17 airline disasters and political demonstrations.
- Developed and launched Malaysia’s first radio station targeting solely females.
- Developed multi-language traffic information department and traffic content strategy.
- Represented Star Radio Group on CRM board, initiating survey measurement changes, with the introduction of GFK into the market.
Group Content Director - 2GO/SEAFM
Southern Cross Media
02.2006 - 01.2011
- Management of strategy and content teams across 2 radio stations.
- 2GO Number 1 10 + SEA FM Number 1 Under 40
- Finalist for Best Program Director – 2009 Australian Commercial Radio Awards
- Commercial Radio Australia committee member for NA2R Industry initiative.
- Mentoring, air checking and training of students at the Australian Film, Television and Radio school.
- Involved in Network strategic planning and direction as part of the Senior Leadership Team.
Education
High School Diploma -
Gosford High School
Gosford, NSW09-1989
Skills
- Talent and interdepartmental training and development
- Creative direction and execution
- Content strategy development
- Strong team Leadership
- Research usage to create formats to reach a greater audience
- Broadcast playout software and systems (Zetta, Adobe products)
- Motivational Management style
Accomplishments
Previous Experience:
Program Director - MIX 102.3 -
Adelaide, Australia ( 2001 - 2004 )
I Managed the transition between 5AD and MIX102.3 and
developed a new format with 25 – 54 target
All shifts and demographics increased with station moving from #4 to #1 (6/04)
Program Director - Ninetysix.1 Australian Radio Network Sydney Australia ( 2000 - 2001 )
I managed a successful CHR format within the Australian Radio Network in a flanking position for MIX 106.5 And WSFM Sydney.
I also managed the programming content for 961.com.au – Australia’s Number One Radio website and Australia’s Number 3 entertainment website.
Interests
Timeline
Content Director - 7HOFM Hobart
Australian Radio Network
02.2022 - Current
Content Director - Dubai92 Dubai
Arabian Radio Network
02.2018 - 12.2022
Regional Content Director - Tasmania
Grant Broadcasters
03.2015 - 01.2018
Group Content Director
Star Radio Group
02.2011 - 01.2015
Group Content Director - 2GO/SEAFM
Southern Cross Media
02.2006 - 01.2011
High School Diploma -
Gosford High School
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