Allan Wakefield
Wamberal,Australia
Summary
Introducing Allan Wakefield who shares his passion for people and sales. For over 20 years, Allan has demonstrated strong leadership and a mindset that client relationship is key for success. Allan thinks as an employer and is looked upon by his peers as an industry professional who is a strategist at the highest level.
Overview
38
38
years of professional experience
Work History
National Sales Manager
Transcend Managed Services
01.2026 - Current
- Transcend have 3 different arms to their overall business, Fabrication for Structural Steel, Labour Hire and Digital Engineering in the structural steel space.
- My primary role is to identify new business, create a strategy to execute and to grow the relationship
- I have 6 direct reports who hold positions of Sales Consultants, Sales Advisors and Back Office Support.
General Sales Manager
On Track Recruitment Solutions
08.2024 - 11.2025
- As General Sales Manager, I am accountable for the overall sustainable growth and profitability targets set by my directors and I.
- Key responsibilities
- Manage an internal team of 8 consisting of Team Leader, Recruitment Consultants, Sales Consultants and Coordinators.
- Personally managed my own portfolio of clientele
- The company’s overarching goal is to triple gross revenue within 36 months whilst maintaining our margins
- My daily team activities revolve around mentoring, goal setting, driving my portfolio with regular client engagement and to uphold the “continuous improvement” approach
- On Track is a 7 year old recruitment agency who are subject matter experts in community health care, local and state government bodies.
- Achievements
- Have won 6 new key clients since October who offer ongoing and shutdown projects. These clients were onboarded at average margin of 14% and by end of fin year will represent $750,000 in additional revenue.
- Have successfully trained, coached and guided our 2 new BDM’s since November 2024. Both BDM’s have a healthy client base that have been created over the past 7 months.
- Created a robust HR platform for all staff to be involved with. This new platform offers staff to feel valued, promotes integrity and provides everyone with career path options.
Executive General Sales Manager
Indigeco/MobReady GTO
12.2022 - 08.2024
- I Report to the board of directors with full P & L accountability in excess of $86m turnover. Our goal for 2024/25 was to achieve $110m in revenue whilst improving our margin by 2.5%.
- Key responsibilities
- Manage an internal team of 16 consisting of Head Of Recruitment, Recruitment Consultants, Business Development Managers, Recruitment Coordinators, Office Manager and line managers.
- Ensure that both businesses (Indigeco & MobReady) have clear growth strategies and that the vision is shared amongst the wider team
- Manage the leadership team by way of inspiring others, possessing a fearless approach and to remain fully focused on results – sales revenue targets (as per budget) and margin thresholds.
- Indigeco (National Agency Recruitment) specialising predominately in health care, civil infrastructure, engineering, local, state and federal government. MobReady GTO is an Indigenous only Group Training Organisation connecting trainees and apprentices with employers of choice.
- Achievements
- Responsible for creating and implementing HR framework including creation, implementation and tracking of KPI’s
- Won several new national key accounts including numerous clients to the annual value of $5.7m in gross revenue. Labour Hire margin was greater than 12% across the 3 new clients. Other new clients just being onboarded are CBP Civil and BMD Civil. Other notable margin wins (>than 17% were Ertech).
- Awarded best national Indigenous company at the recent National Telstra awards
- Successfully trained and developed key staff on advanced digital platforms to enhance a greater return on investment
- Created and implemented a robust business plan for our start up Group Training Organisation with a view to be turning profit by end of Quarter 4, 2023/24 FY
- Created and implemented a new Human Resource framework that heavily focuses on our best asset, our people.
Business Development Manager
McArthur Recruitment
02.2019 - 12.2022
- Key responsibilities
- Responsible for managing over 110 contractors & staff across Australia
- Was assigned to deliver diverse cultural learning objectives for Indian, Nepalese and Chinese ensuring a culturally safe environment
- As this was a start up business, my key performance indicator was to ensure we had the right team of consultants who could deliver in a pressured but rewarding environment.
- Achievements
- Created and implemented new CRM platform that was tailored for Healthcare rostering
- Achieved break even status within the first 6 months of trading
- Brought on several new clientele to the business. These included Oxley Home Care, 365 Home Care, Estia Health and Feros Care.
- Managed the biggest recruit for Australian Unity for the start of COVID lockdown in 2021. Managed many different challenges including media exposure, minimise the impact on internal staff and contractors during this challenging time.
Managing Director/Founder
Recruit Now Pty Ltd
06.2012 - 01.2018
- Key responsibilities
- Oversee the daily running of the business which included labour hire, contingent workers and permanent placements.
- Solely structure a newly created team including: Allied Health, Labour Hire Specialists, Executive Recruitment, Mining & Resources Recruitment team and a Hospitality Recruitment team
- Achievements
- Traded profitably within the first 7 months of operation
- Achieved $3.5million turn over in Mining & Resources built directly off business relationships and providing an unmatched service that has provided Recruit Now the same clients on board in 2025
- Grew the business with an entrepreneurial mindset of creating new revenue streams to achieve retention targets
- Made the fastest growing business through Forbes magazine in 2010. Came in at #17
Sales Manager
Coca-Cola Amatil
04.1988 - 01.2011
- Over my career with CCA, I held numerous roles all within the FMCG sector. I would be only too happy to demonstrate my achievements, skills and attributes obtained during this time.
Education
Business Management
Deakin University
01-1999
Skills
- Competent Senior Manager across sales, finance and Human Resources
- Experience working with a culturally diverse company
- Exceptional Business Development Skills
- 20 years in Business Development
- High performance mindset
- Have solid track record with Tier 1’s & beyond
- Managing high volume contractors in multiple locations
- Sales leadership, recently completed (2025) CZ6 Sales Licence
Interests
Keeping fit, Traveling, Learning new cultures
Timeline
National Sales Manager
Transcend Managed Services
01.2026 - Current
General Sales Manager
On Track Recruitment Solutions
08.2024 - 11.2025
Executive General Sales Manager
Indigeco/MobReady GTO
12.2022 - 08.2024
Business Development Manager
McArthur Recruitment
02.2019 - 12.2022
Managing Director/Founder
Recruit Now Pty Ltd
06.2012 - 01.2018
Sales Manager
Coca-Cola Amatil
04.1988 - 01.2011
Business Management
Deakin University