Allegra Creaney
Melbourne,VIC
Summary
Dynamic Account Manager with a proven track record at Two Hands Agency, excelling in end-to-end campaign management and strategic planning. Executed innovative paid campaigns for clients; elevating brand perception and increasing brand awareness in the Australian market.
Overview
8
8
years of professional experience
Work History
Account Manager
Two Hands Agency
07.2024 - Current
- Paid campaign ideation and execution for clients. Manage partnerships from ideation, negotiations, briefing, contracts, approvals and reporting.
- Manage end-to-end event planning for clients, ensuring successful execution. Led ideation to bring innovative concepts to life.
Directed talent sourcing and management to elevate overall event quality. - Manage and delegate to Account Coordinator responsibilities.
- Amplified brand recognition and redefined brand perceptions in Australian markets.
- Participant in Agency's annual US showroom and gifting suite, assisting clients in their international growth.
- Developed strong relationships across talent and agents in the industry.
- Sustained high client retention rate through delivery of exceptional service, effective communication, proactive planning, and innovative ideation.
- Managed a diverse portfolio of accounts across the fashion, beauty and lifestyle categories, ensuring timely communication and effective problem resolution.
Account Executive
Two Hands Agency
02.2024 - 07.2024
- Facilitated paid campaign rollouts for clients across social media platforms.
- Coordinate all talent briefings, both paid and contra, in accordance with client directives related to sales and call outs, ensuring content remains engaging and authentic.
- Finalized all client reporting, analyzing and interpreting data to deliver comprehensive assessment of campaign performance.
- Supported event management and execution for clients.
- Collaborated with Senior Account Manager to enhance client satisfaction and optimize team performance.
- Maintained a strong social media profiles for clients by crafting and scheduling relevant content.
Conducted thorough reporting and recorded media clippings to evaluate performance metrics.
Generated tailored content aimed at maximizing audience interaction on various platforms.
Account Coordinator
Two Hands Agency
05.2022 - 02.2024
- Assisted in campaign execution with talent suggestions, look book curation, product logistics, live dates and overall communications.
- Assisted in social media management for certain clients, across content creation, scheduling and community management.
- Assisted in gifting and contra outreach for clients, managed follow ups and coordinated any required returns.
- Supported event execution and documented all acquired coverage.
- Streamlined communication between clients and internal teams for seamless project execution.
Social Media Marketing Assistant
Vee Underwear
08.2022 - 03.2023
- Coordinated influencer partnerships, expanding brand visibility through authentic endorsements.
- Conducted competitor analysis to identify opportunities for growth within the market landscape.
- Analyzed data to optimize strategies for improved reach and engagement on various platforms.
- Increased audience engagement with well-timed and targeted social media campaigns.
2IC Manager
Woolworths
07.2017 - 08.2022
- Worked closely with the Team Leader to plan rosters based around store budgets and KPIs.
- Oversaw customer service department with a team of over 50 members.
- Fostered a positive work environment particularly through the COVID-19 pandemic by promoting teamwork and open communication channels.
- Conducted employee training sessions to educate employees on products and company policies.
- Responsible for store planograms and any store promotional displays.
Education
Bachelor of Commerce - Marketing
Deakin University
Melbourne, VIC06-2025
Skills
- Long term strategy planning and execution
- End to end campaign management and integrated planning
- Cost driven data analysis
- ROI evaluation and optimisation
- Event ideation and management
- Client and team management
- Budget tracking and reconciliation
- Networking and collaboration
Timeline
Account Manager
Two Hands Agency
07.2024 - Current
Account Executive
Two Hands Agency
02.2024 - 07.2024
Social Media Marketing Assistant
Vee Underwear
08.2022 - 03.2023
Account Coordinator
Two Hands Agency
05.2022 - 02.2024
2IC Manager
Woolworths
07.2017 - 08.2022
Bachelor of Commerce - Marketing
Deakin University
Similar Profiles
Carlos LopezCarlos Lopez
Medical Transport . Home Care Assistant at Asisting Hands AgencyMedical Transport . Home Care Assistant at Asisting Hands Agency
Alima BonsiAlima Bonsi
Care Giver at Caring Hands AgencyCare Giver at Caring Hands Agency
Ramandeep KaurRamandeep Kaur
Registered Nurse at Sanctuary Recruitment AgencyRegistered Nurse at Sanctuary Recruitment Agency