Allen Zhan
Carlton
Summary
Bachelor of Data Science undergraduate degree from the University of Melbourne, with a solid academic foundation and an excellent understanding of the push-flow mechanism of major Chinese mainland social media platforms.
Energetic and creative individual with passion for innovative marketing strategies and collaborative spirit. Possesses strong foundation in digital marketing principles and social media management, coupled with analytical skills to interpret marketing data effectively. Excels at crafting compelling content and driving engagement to support overall marketing objectives.
Overview
2
2
years of professional experience
Work History
Marketing Intern
Hangzhou DEGAIA Import & Export Trading Co.
09.2022 - 12.2023
- Analyzed consumer preferences and competitors' strategies to brainstorm marketing and sales strategies
- Partnering with 3 university associations in Hangzhou, 10 university associations in Zhejiang Province, 15 local businesses and kolos to increase brand awareness
- Published a vlog based on the daily work of the company's employees in Xiaohongshu, reflecting the company's image of humane management, which has sparked discussions on the internet
- During the opening season of Zhejiang University, giving a publicity speech for the company's brand in the square of Zhejiang University
Sub-brand Planning Assistant
Oriental Selection (Hangzhou) Technology Co.
01.2022 - 08.2022
- During the period of COVID-19 in China, negotiating with the company for a solution to save COVID-19 and the economic losses caused to the main company by the double reduction policy
- Discovered and tapped many bilingual English teachers within New Oriental who had the ability to bring in products, and coordinated adjustments to the placement details of items and lighting within the live room
- Coordinated with suppliers and anchors on the length of the live broadcast and pricing of the products
Education
Bachelor of data science - Applied data science, modern applied statistics, linear statistics learning
University of Melbourne
07.2026
Skills
- Microsoft Office Suite
- Python
- Qianchuan
- Teamwork
- Problem-solving
- Time management
- Social media marketing
- Content creation
Hobbies and Interests
- Analysing stock market
- Board game
- Photographing
- Music creating
Languages
English
Professional Working
Chinese (Mandarin)
Native or Bilingual
Chinese (Cantonese)
Limited Working
Vietnamese
Elementary
Timeline
Marketing Intern
Hangzhou DEGAIA Import & Export Trading Co.
09.2022 - 12.2023
Sub-brand Planning Assistant
Oriental Selection (Hangzhou) Technology Co.
01.2022 - 08.2022
Bachelor of data science - Applied data science, modern applied statistics, linear statistics learning
University of Melbourne
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