Allison Slater

Responsible for developing strong working relationships with Senior Category Mangers, Assistant Category Manger, replenishment and forecasting team.

Taking ownership for the Profit and Loss (P&L) of the Unilever business, including; turnover, profitability, trade spend and Market share delivery, whilst building, negotiating, and executing the commercial joint business plan with the Customer.

Developed and delivered a successful promotional plan with Customer ensuring profit and growth. Executing instore POS whilst seeing record sales within brands Dove , Rexona, Omo and Lynx.

I worked with household names Dove, Rexona, Lynx, Vaseline, TRESemmé, St Ives, OMO and Radox.

Lead range and merchandising reviews, working in collaboration with Category Managers, Forecasting teams internal and external and replenishment teams. Delivered key Category Team initiatives at Customer e.g., Price Increases, Brand Activation, NPD.

Worked with Customer Service Team to ensure customer service issues are resolved whist DIFOT targets are met

Building profitable and successful business plans for Key accounts within Grocery, Pharmacies and Variety retailers Creating strong relations with Buyers, Brand owners and key stake holders Develop Promotional plans with Retailers to ensure profitability year on year.

Strategic plans with range reviews, NPD’S implementation and range extensions. Exceeded Budget expectations. Working with Sales reps to ensure best outcomes for Pharmacies groups by creating a strong sales plan.

Collaborating with Marketing to ensure a successful PR and align marketing with NPD launches and promotional campaigns

Strong relationships with planning team, collaborating to create an end -to -end and abide by timelines for retailers.

Forecasting sales and Demand for each retailer Brand and product knowledge, understanding the right product fit for each retailer.

Forecasting Promotional activity Nationally, based on current sales trends, seasonality and projection of consumer purchasing behaviors . Forecast error of approx. 12% across 8 Categories using either bottom up or top -down approach depending on the product. Understanding Inventory management to achieve best practice service levels without overstocking the network and ensuring that potential sales can be achieved.

Maintaining inventory cost at store and DC level, whilst still obtaining in stock and on shelf availability at stores.

Researching Historical Data to map trends and determine how this will influence the business moving forward.

Meeting with Internal and external key stake holders on future trends, and other influences that can help to increase sales. Elevated level of communication with the Category Manager, Assistant Category Manger, supply team NAB and Account Mangers.

Having the ability to influence the business on promotional activity and the sales that can be achieved. Understanding promotional cannibalisation on products being promoted at the same time, and how this influences the sales pattern or trend of other products in the range or category.

Strong understanding of where and how a product placement is promoted and how this can have an impact on sales. Strong knowledge of how Social media, brochure and instore location can influence sales of a product.