Summary
Overview
Work History
Education
Skills
Volunteering
Timeline
Generic

Ally Zhao

Sydney,NSW

Summary

  • Master's degree in marketing analytics and business analytics
  • Excellent communication skills, both oral and written
  • Deep understanding of the business context by working with different champions
  • Experience with digital content creation across different social media platforms

Overview

6
6
years of professional experience

Work History

Social Media Student Content Assistant

UNSW
01.2023 - Current
  • Created 7+ original video content highlighting themes of student experience.
  • Collaborated with Future Students and Social Media teams to develop and deliver student content for UNSW's Chinese social channels.
  • Contributed to ideation and production of video-based content, ensuring strong and distinctive student voice.

Student Communications Intern

UNSW
09.2022 - 12.2022
  • Copywriter for past newsletter features and social media posts
  • Managed publication of faculty news, events, and opportunities on Faculty noticeboard.
  • Led Student Stories campaign, directing and producing two videos that reached over 3000+ views

Videographer

Freelance
04.2021 - 09.2021
  • Operated professional cameras, including Canon 70D and Canon R6
  • Utilized equipment such as Rode Mic, Zhiyun Gimble, and other gear to meet project requirements
  • Produced 5 real estate videos ranging from 1-3 minutes in duration for clients
  • Produced and directed 1 short documentary for educational purposes
  • Created 5 cinematic videos that garnered 165,000 views on Bilibili
  • Demonstrated strong communication skills in interacting with clients and gathering project requirements

PRESIDENT OF PHOTOGRAPHY SOCIETY

BISU
08.2017 - 06.2018
  • Promoted events and activities using different social media platforms, Coordinated more than 10 outdoor activities, after-session parties and other events
  • Promoted positive relationships between executive team leaders and club members
  • Led society to become one of four top-rated societies in university

Education

Master of Commerce -

UNIVERSITY OF NEW SOUTH WALES SYDNEY
Sydney, NSW
09.2023

Bachelor of International Trade and Business Communication -

UNIVERSITY OF PORTSMOUTH
Portsmouth, UK
06.2020

Bachelor of International Trade and Economic -

BEIJING INTERNATIONAL STUDIES UNIVERSITY
Beijing, China
06.2019

Skills

  • Technical: DaVinci Resolve (Intermediate), FCPX (Intermediate), Lightroom (Intermediate), Photoshop (Basic), Adobe Audition (Basic), Excel (Basic), Power BI (Basic), R(Basic), SQL (Basic), SAS(Basic)
  • Hobbies: Photography, Videography, Film, Boxing, Guitar, Gym

Volunteering

SOCIAL MEDIA STRATEGY BUSINESS CONSULTANT SYDNEY,AUSTRALIA

• Participated in a 2-week business expansion project with a 5-person team

• Carried out 45 pages report and 10 pages slides with oral presentation

• Analyzed current social media usage for both clients and competitors

• Provided suggestions based on specific social media and specific campaign

AIESEC CULTURE EXCHANGE PROGRAM BUDAPEST, HUNGARY

• 4 weeks culture exchange program partner with AIESEC Hungary

• Brought activities that explore imagination, problem-solving, critical thinking, creativity, teamwork and communication skills within the kindergarten

• Weekly lessons connecting the development of art and creativity skills with kid's dreams and plans for the future

AIESEC CULTURE EXCHANGE PROGRAM VALLEDUPAR,COLOMBIA

• 6 weeks social impact program partner with AIESEC Colombia

• Designed and created educational materials

• run lessons based on the needs of the student or the school

• Directly contributed towards the community on the basics of English

Timeline

Social Media Student Content Assistant

UNSW
01.2023 - Current

Student Communications Intern

UNSW
09.2022 - 12.2022

Videographer

Freelance
04.2021 - 09.2021

PRESIDENT OF PHOTOGRAPHY SOCIETY

BISU
08.2017 - 06.2018

Master of Commerce -

UNIVERSITY OF NEW SOUTH WALES SYDNEY

Bachelor of International Trade and Business Communication -

UNIVERSITY OF PORTSMOUTH

Bachelor of International Trade and Economic -

BEIJING INTERNATIONAL STUDIES UNIVERSITY
Ally Zhao