Alma Cajes-Diaz

Email Marketing (January 2017 – February 2024)

• Conducts training for Marketing new hires within the firm (provide an overview of what Marketing Technology does).
• Point of contact for managing container and user using our platform (Vuture).
• Point of contact for creation of annual Tokyo Back-to-Business invitations.
• Creates QR code using Bitly.
• Creates Qualtrics survey for post-event.
• Creates social media posting (Website and Amplify) for client alerts.
• Creates ad-hod task within ServiceNow and monitoring of tickets.
• Manages the team's shared inbox for requests and handles the assigning of requests to team members.
• Creates marketing mailing, interest and working lists for Client Alerts, Newsletter, Events/Webinar.
• Assist in writing and editing content for email distribution (e.g. Invitation, Client Alerts, Events/Webinar).
• Creates highly responsive and effective landing pages.
• Ensuring emails for clarity, grammar and spelling.
• Responsible for the monitoring and editing ongoing campaigns.
• Assist with email testing and optimization initiatives QA, test, and approve all outgoing emails.
• Handles preparation of the sending details and distribution of the campaigns.
• Produces client alerts and invitations metric reports including open, click, undeliverable and unsubscribe rates.
• Analyzes undeliverable reports as a result from the distribution.
• Analyzes annual events including list overview (invited, RSVP yes, attended), list response trends (acceptance and attendance rates), key clients analysis.

CRM Data Specialist - Client Relationship Management (March 2015 – January 2017)

• Creates landing pages using Vuture software (registration forms and thank you pages).
• Support use of e-marketing program to send client alerts and invitations.
• Produces client alerts and invitations metric reports.
• Creates marketing mailing and event lists.
• Perform ongoing maintenance tasks such as reviewing and processing database user changes to contact data (changes to name, phone, address, email).
• Perform database searches and audits to ensure data integrity; examine data for correctness and completeness; perform imports, exports and reporting as needed.
• Identify and merge duplicates according to set procedures as well as using judgment to identify and correct records.
• Perform Internet research utilizing a variety of sources to validate and correct data.
• Support Firm's initiatives by assisting with the Key Client Programme.

• Assist with the event management such as marking attendance post event and creation of registration forms using Vuture software.
• Handles requests for marketing lists for client alerts and events.
• Produces client alert metric reports.
• Processes DCM (Data Change Management Tickets) initiated by lawyers and researches proposed changes to public data by following up with the Marketing team InterAction power Users and Practice Assistants globally.
• Responsible for the ongoing entry and maintenance of data related to the Firm's Client Relationship Management (CRM) database, InterAction.
• Handles data cleanup tasks including monitoring the system for duplicate contacts, merging duplicate contacts and ensuring that people are associated to companies.
• Support Firm's initiatives by assisting with the Key Client Programme.
• May be asked to provide back-up for other Data Stewards and work on ad-hoc projects as needed.

• Applying knowledge of commonly used CRM database concepts.
• Responsible for entering and maintaining (merging/purging/updating) Marketing contacts, client contacts and other business data.
• Handles data cleanup tasks including monitoring the system for duplicate contacts, merging duplicate contacts, and ensuring that people are associated to companies. This also includes other miscellaneous tasks, such as standardizing company names, standardizing address data, and ensuring that necessary data fields are populated.
• Processing of "Data Change Management Tickets" by researching and processing changes to public data and following up with the users as necessary.
• Responsible for the ongoing entry and maintenance of data related to the Firm's Client Relationship Management (CRM) database, InterAction.
• Responsible to user inquiries regarding data changes and user support questions.
• Perform due diligence online research with CRM contact and company information.
• Support Firm's initiatives by assisting with the Key Client Programme.