Aman Desai
Summary
Dynamic and results-oriented marketing professional with over 3 years of hands-on experience in brand partnerships, influencer marketing, business development, campaign strategy and management, and event coordination. Proven ability to conceptualize and execute unique marketing initiatives across food & beverages, weddings, fashion, lifestyle, and hospitality sectors, achieving diverse client objectives. Skilled in cultivating strong relationships with key stakeholders to ensure seamless campaign execution. Passionate about curating creative campaigns, developing long term partnerships with brands and creators, and following industry trends.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Senior Executive - Campaign Management Team
Fission Youth Marketing Private Limited
10.2021 - 12.2022
- Ideated and executed online and offline campaigns to boost client engagement and visibility among Gen Z audiences by leveraging Viral Fission's 25,000-strong micro-influencer community, aligning brand objectives with viral trends and youth culture.
- Launched and executed intellectual properties to engage Viral Fission's 25,000-strong Gen Z community, including "If You Know You Know" podcast and "Collide"—a flagship college festival attracting 10,000+ students annually in Mumbai, driving sustained community engagement and brand visibility.
- Key Clients - Nykaa Fashion, JBL, Bumble, Pepsi, Facebook Gaming, Spotify.
- Key Achievements:
- Executed Pepsi's "Aur Bhi Zyaada Refreshing" campaign generating 2.3M+ views on Instagram and fostering authentic brand conversations through user-generated content created by 5,000 micro-influencers.
- Led Spotify's Holi playlist campaign to drive Gen Z engagement, achieving 1,500+ user-generated reels and a 60% rise in community participation resulting in 1M+ organic views.
- Spearheaded the Nykaa Fashion campaign, leveraging Viral Fission's 25,000-strong youth community to amplify brand visibility, resulting in a 30% increase in audience reach through targeted online and offline activations.
Content Partnerships Manager
Fission Youth Marketing Private Limited
06.2021 - 10.2021
- Brand Collaborations and Partnerships - Ideate and execute online content activations for brands looking to meet their marketing objectives through content marketing - long form and short form content.
- Influencer/Content Creator Partnerships - Execute barter and paid associations with influencers & content creators to feature on @listentbh - Viral Fission's sister company and content platform.
- Talent Management - Identify talent management agencies, production houses, content creators, directors, writers, producers, to meet @listentbh's and Viral Fission's content requirements.
- Key Achievements:
- Identified and secured associations with emerging Gen Z talents — Anuv Jain (music), Nagma Naseer (dance), Karan Sareen (comedy), and Debanjan Das (gaming)—to produce 4 brand films for Viral Fission's #AddToYou campaign, India's largest student ambassador intake initiative. Operated on a tight budget, achieving diverse audience resonance and featuring talents who are now among India's most prominent creators.
- Secured @listentbh's first-ever paid content marketing partnership with New Horizons Alliance, conceptualizing and executing a 3-part branded web series and 6 content pieces that successfully promoted their educational courses to Viral Fission's 25,000-strong Gen Z community, driving increased awareness and engagement.
Senior Marketing Associate
Digisha Shah Public Relations (DSPR)
06.2019 - 06.2021
- Brand Collaborations and Partnerships - Execute strategic barter and paid collaborations for clients across the F&B, Fashion, Hospitality, Lifestyle and Wedding sectors with the objective to boost visibility and strengthen brand positioning.
- Influencer Marketing - Execute Barter and Paid associations with influencers, influential people and communities across Mumbai.
- Talent Management - Generate direct business opportunities for DSPR's network of Influencers/Content Creators.
- Business Development - Onboard new brands to DSPR's portfolio of clients as well as pitch different services, projects and a revised scope of work to existing clients.
- Event Management and Strategy - Organize press conferences, launch events, experiential events and promotional events for clients to meet specific marketing objectives.
- Key Clients - SaffronStays, 1441 Pizzeria, TEDx, Coppetto Artisan Gelato, Kosch, Sanitary, Vinayak Grover, Networking Now, Poco Loco Tapas & Bar, Nauheed Cyrusi, Rising Gardens, to name a few
- Key Achievements:
- Two-time winner of 'DSPR Employee of the Month'
- DSPR x TEDxGateway - Managed the entire F&B operations of TEDx India's flagship event by securing a partnership with Rebel Foods, India's largest cloud kitchen brand.
- Executed successful luxe campaigns for SaffronStays with brands like Kresge Bajaj and BLADE for SaffronStays' X Series vertical
- SaffronStays x WeddingSutra - Initiated a 6 month long 360-degree marketing campaign for SaffronStays with WeddingSutra - India's largest bridal media brand - to promote SaffronStays as the go-to option for intimate wedding celebrations leading to a 33% increase in bookings.
- 1441 Pizzeria x PVR Pictures - Successfully executed a collaboration between 1441 Pizzeria and PVR Pictures for 1441 Pizzeria's logo to be present on all tickets and opening credits of the film 'The Informer'.
- Kosch x Ace of Pubs - Executed a 3-month long Title Sponsor association for Kosch with Ace of Pubs covering 200 events across 6 cities.
- On-board brands like Impressions Mumbai, Dots and Doodles, Copper Chimney, Foodlink Catering, to DSPR's portfolio of brands.
- Helped launch DSPR's Talent Management vertical in August 2020 - legal framework, onboarding of talent, and execution of influencer lead marketing campaigns.
Education
Master of Management - Marketing
The University of Melbourne
Melbourne, VIC11-2024
Bachelor of Commerce - Business Management
The University of Mumbai
Mumbai, Maharashtra 06-2019
Bachelor of Management And Entrepreneurship - Marketing
Atlas SkillTech University
Mumbai, Maharashtra 06-2019
Skills
Brand Partnerships
Influencer Marketing
Content Marketing
Brand Strategy
Creative Strategy
Event Marketing
Community Management
Talent Acquisition
Certification
- Certificate in Microsoft Excel from ICAD
- Certificate in Adobe Photoshop from ICAD (basic)
- Certificate in Management and Entrepreneurship from ISME (ATLAS SkillTech University)
- Marketing and Business Development internship certificate from Snackible (Lightsaber Food Ventures Pvt Ltd)
Languages
English
Native or Bilingual
Hindi
Full Professional
Timeline
Senior Executive - Campaign Management Team
Fission Youth Marketing Private Limited
10.2021 - 12.2022
Content Partnerships Manager
Fission Youth Marketing Private Limited
06.2021 - 10.2021
Senior Marketing Associate
Digisha Shah Public Relations (DSPR)
06.2019 - 06.2021
- Certificate in Microsoft Excel from ICAD
- Certificate in Adobe Photoshop from ICAD (basic)
- Certificate in Management and Entrepreneurship from ISME (ATLAS SkillTech University)
- Marketing and Business Development internship certificate from Snackible (Lightsaber Food Ventures Pvt Ltd)
Master of Management - Marketing
The University of Melbourne
Bachelor of Commerce - Business Management
The University of Mumbai
Bachelor of Management And Entrepreneurship - Marketing
Atlas SkillTech University
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