Summary
Overview
Work History
Skills
Accomplishments
Certification
Timeline
Generic

Amanda Buxton

Hampton,VIC

Summary

Accomplished leader at Seek Ltd, adept in optimizing Salesforce platforms across APAC and steering cross-functional teams towards surpassing business objectives. Demonstrates a blend of strategic prioritization and exceptional leadership, achieving major project milestones ahead of schedule and fostering robust vendor relationships for cost efficiency. Renowned for aligning technology solutions with strategic goals to enhance customer experiences.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Head of CRM Platforms APAC

Seek Ltd
07.2023 - Current
  • Provide motivating leadership to a geographically dispersed APAC team of 20 + technical and business experts, including delivery managers, functional consultants, business analysts, engineers and platform administrators
  • Working closely with Architecture team to develop and execute a comprehensive platform strategy and operational approach to support diverse business needs across sales, service, finance operations, product, marketing and data services
  • Create a trusted internal brand reputation by being a collaborative and reliable business partner, delivering high-quality outcomes with senior stakeholders via monthly prioritization forums.
  • Lead the stabilization of CRM platforms (post-Unification project), ensuring alignment with company objectives and leveraging native capabilities to improve efficiency and effectiveness.
  • Maintain strategic vendor partnerships, managing $4.1M annual contracts, operational governance, and ensuring delivery aligns with SEEK’s objectives.
  • Oversee budget management (CAPEX/OPEX) and financial aspects of CRM platforms, ensuring responsible use of platform capabilities and managing cost through de-provisioning processes.
  • Self-motivated, with a strong sense of personal responsibility.
  • Worked effectively in fast-paced environments.
  • Skilled at working independently and collaboratively in a team environment.
  • Proven ability to learn quickly and adapt to new situations.

Marketing Technology Owner APAC

Seek Ltd
09.2021 - 07.2023
  • Ensured platform efficiency and effectiveness by optimizing Salesforce Marketing Cloud capabilities and managing defect resolution, testing, security and quality assurance processes
  • Led the evolution of the MarTech platform team from ANZ to APAC-wide capability, developing a platform strategy that supports diverse business user needs.
  • Monitored and communicated industry and technology trends, delivering innovative enhancements to maximize business value and improve platform capabilities.
  • Actively managed and engaged stakeholders, driving adoption and return on investment through effective communication and collaboration.
  • Facilitated regular engagement with leadership teams and steering committees, ensuring clarity on strategic imperatives and delivery priorities.
  • Managed budgets, financial forecasting, and vendor relationships, including negotiating contracts with key partners.

Marketing Technology Lead - CRM Transformation Pro

Seek Ltd
11.2019 - 08.2021
  • Owned the management of key project deliverables within agreed timeframes and $1.5M implementation budget
  • Design and develop strategies and processes in consultation with stakeholders to support project implementation and technology adoption
  • Manage project resources to ensure project plans are in place to address risks, and deployed necessary contingencies to ensure completion.
  • Provided end-to-end project management oversight, managing executive communication and the change agenda at Steering Committees
  • Managing appropriate operating rhythm and governance structure with vendors, to drive accountability
  • Contract management, including compliance and performance reporting

Digital Customer Manager

Seek Ltd
03.2019 - 11.2019
  • Harness the overall customer relationship management capability in each MarTech platform to provide a high level of service and excellent customer experience.
  • Champion the single customer view with compelling storytelling and unlock the value of SEEK’s first party data for media buying, to commercialise our communication to hirers and drive perception change with Candidates

Skills

  • Extensive Product Owner experience in managing and optimising Salesforce Platforms across APAC
  • Proven track record in leading cross-functional teams, aligning technology strategies with business objectives and delivering exceptional results
  • Delivered high-impact results, including completing major projects ahead of schedule and achieving cost efficiencies via strong vendor relationships
  • Demonstrated expertise in strategic priortisation frameworks, operationalising new teams and stakeholder management, with a proven track record of driving business growth
  • Exceptional leadership skills with a strong ability to align technology solutions with strategic business goals, enhancing customer experiences

Accomplishments

  • Led MarTech Digital Transformation project across the Salesforce stack. Completed the project 6 weeks ahead of time, delivering cost efficiencies and business value from Day 1 of BAU
  • Played a technology leadership role for 4 RFP’s across technology products and implementation partners selection processes
  • Operationalized four new BAU APAC teams from the ground up, implementing team principals, foundational E2E processes, relevant Agile cadences to unlock high levels of productivity and executive reporting to track success
  • Drove successful implementation of CDP to protect $4M revenue and enable APAC audience growth strategy
  • Designed and implemented Run-the-Business prioritization framework supporting trade off discussions and enabling reporting across productivity, velocity and simplicity.
  • Acted in a strategic leadership role in designing the new Customer Technology APAC department, establishing team structure, roles and responsibilities as well as the APAC recruiting and onboarding process
  • Successfully manage vendor relationships (Salesforce, Accenture, Segment) extracting as much commercial value from the contracts
  • Managed cross-functional team, migrated F2F team to fully virtual environment without slipping delivery deadlines
  • Mentoring and training team members, supporting 3 career promotions and successfully nominating an individual and the team for annual SEEKer awards.

Certification

  • Completed McKinsey ‘Rising Leaders’ program in 2023
  • Completed McKinsey ‘Communicating with Impact’ 2021
  • Nominated by SEEK CIO to participate in 12-month FAST (Females at SEEK thrive) programme and mentored by SEEK CFO
  • Achieved Salesforce Email Specialist certification 2021 and Trailhead level of ‘Adventurer’

Timeline

Head of CRM Platforms APAC

Seek Ltd
07.2023 - Current

Marketing Technology Owner APAC

Seek Ltd
09.2021 - 07.2023

Marketing Technology Lead - CRM Transformation Pro

Seek Ltd
11.2019 - 08.2021

Digital Customer Manager

Seek Ltd
03.2019 - 11.2019
  • Completed McKinsey ‘Rising Leaders’ program in 2023
  • Completed McKinsey ‘Communicating with Impact’ 2021
  • Nominated by SEEK CIO to participate in 12-month FAST (Females at SEEK thrive) programme and mentored by SEEK CFO
  • Achieved Salesforce Email Specialist certification 2021 and Trailhead level of ‘Adventurer’

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Amanda Buxton