Amanda Chen
Summary
Experienced business development and marketing professional with expertise in team leadership, operational management, and client relations. Skilled in driving growth, negotiating with suppliers, and executing multicultural marketing strategies. Fluent in Mandarin and Cantonese, with a strong focus on delivering results.
Overview
13
13
years of professional experience
Work History
Business Development Executive
Lumi Windows Pty Ltd
01.2022 - Current
- Oversee end-to-end operations for an aluminium windows company, including design, manufacturing, logistics, and installation across local and Chinese teams.
- Assistant to the managing director, leading a team of 35 employees in China and 40 locally, plus 20 subcontracted installers.
- Collaborate with builders and developers on quotes, drawings, and reports; review and finalize pricing.
- Negotiate with suppliers to secure project costs and ensure profitability.
- Expand contractor networks, manage company paperwork, and oversee manpower.
- Represent the company at industry events and strengthen client relationships through factory visits and annual dinners.
- Develop cost-effective solutions to meet evolving industry regulations while maintaining quality and competitiveness.
- Manage multiple tasks and perform under pressure to meet project deadlines.
Marketing Specialist & VIP Guest Relations
The Juniors Kingsford
07.2016 - 04.2021
- Conducted market research across sectors such as gaming, dining, and events, analyzing sales data to identify trends and opportunities within the local community.
- Developed and executed multicultural marketing campaigns, focusing on loyalty programs for Asian guests and promotional events to boost the club's reach and engagement.
- Managed cross-channel promotions, including social media and advertising partnerships, to create engaging marketing materials.
- Organized cultural events and initiatives to promote diversity and inclusivity within the club.
- Maintained regular communication with high-value (VIP) guests, gathering feedback on preferences and behaviors to effectively tailor marketing strategies.
Executive Assistant to the President
Alutile Group
10.2011 - 05.2016
- Conducted market research across sectors such as gaming, dining, and events, analyzing sales data to identify trends and opportunities within the local community.
- Developed and executed multicultural marketing campaigns, focusing on loyalty programs for Asian guests and promotional events to boost the club's reach and engagement.
- Managed cross-channel promotions, including social media and advertising partnerships, to create engaging marketing materials.
- Organized cultural events and initiatives to promote diversity and inclusivity within the club.
- Maintained regular communication with high-value (VIP) guests, gathering feedback on preferences and behaviors to effectively tailor marketing strategies.
Education
Master of Business in Management
University of Tech Sydney
Sydney, NSW03.2011
Bachelor of Hotel And Tourism Management - With A Major in Hotel Management
University of Queensland
Brisbane, QLD12.2008
Skills
- Business Development & Market Expansion
- Team Leadership
- Multicultural Brand Development
- Stakeholder Engagement
- Event Planning & Public Relations
- Negotiation Skills
- Bilingual in Mandarin and Cantonese
Referees
- Amy Zhou | Managing Director
LUMI Windows Pty Ltd
Email: amy.zhou@lumiwindows.com.au
Phone: (02) 8068 3189 or 0433989189
- Paul Muir | Chief Operating Officer
South Sydney Junior Rugby League Club
Email: pmuir@thejuniors.com.au | Phone: (02) 9349 7555
- Cathy Xiao | Chief Executive Officer
Hongtai Group
Email: cathy.xiao@alutile.com | Phone: (86) 791 8816 21619
Timeline
Business Development Executive
Lumi Windows Pty Ltd
01.2022 - Current
Marketing Specialist & VIP Guest Relations
The Juniors Kingsford
07.2016 - 04.2021
Executive Assistant to the President
Alutile Group
10.2011 - 05.2016
Master of Business in Management
University of Tech Sydney
Bachelor of Hotel And Tourism Management - With A Major in Hotel Management
University of Queensland
Similar Profiles
Shane PascoeShane Pascoe
Head Installer at Weatherall Windows Pty LtdHead Installer at Weatherall Windows Pty Ltd
ZE ( Mia) LIZE ( Mia) LI
Administrative Manager at Lanka Windows Pty LtdAdministrative Manager at Lanka Windows Pty Ltd
David Arnaud ManiquoiDavid Arnaud Maniquoi
UPVC Joiner Supervisor at ARCO WINDOWS PTY LTDUPVC Joiner Supervisor at ARCO WINDOWS PTY LTD