Amanda CID
Melbourne
Summary
Marketing Specialist (ANZSCO 225113) skilled in creating online and offline marketing campaigns, SEO/SEM, social media engagement, brand management. Detail-oriented team player, creative & self driven.
Overview
9
9
years of professional experience
Work History
Marketing Coordinator
Corinthian Doors
01.2024 - Current
- Stay abreast of new and changing online trends, as well as digital marketing best practice, review analytics and create reports on key metrics
- Briefing, management, and creation of eDM campaigns
- Management of Google business listings
- Management of SEM and digital display campaigns & SEO initiatives working with agency partners
- Management of social media platform strategy, content calendar, scheduling and reporting to inform ongoing enhancement
- Manage and engage with social media communities, including responding to all comments, messages, reviews, and feedback
- Content creation and planning (including working with agency partners for image editing, copywriting & videos)
- Assist with the development and updating of website content
- Development of marketing briefs
- Manage database systems and database maintenance, whilst coordinating market researches and customer journey reports
- Manage and coordinate trade events and expos
- Coordinate and support internal and external communications
- Provide showroom/display activation support and tools both internal and external
- Manage the asset library and requests for asset use from our customer base
- Support the development and management of print collateral
- Manage the creation and implementation of product retail packaging requirements
- Inform new product development, sales, and promotional strategy by channel
- Assist with the launch of new products and improvements to existing products
- Support the sales team to manage product portfolios on supplier websites, portals and catalogues
- Improve internal and external marketing processes
Events Staff Member
Pinnacle People
10.2020 - Current
- Drove personalized customer service for events with over 1.500 guests whilst conducting quality evaluations.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Participated of trade expos, health expos, while coordinate various target audiences.
- Coordinated with security personnel and other departments to establish safety of visitors and staff.
- Followed health and safety protocols crucial for maintaining safe and sanitary environments for customers and staff.
- Coordinated with fellow wait staff, kitchen staff, and management to ensure smooth operations.
Marketing Coordinator
VNTTA Comercio
02.2023 - 07.2023
- Managed and oversee all aspects of digital campaigns including database marketing and display advertising campaigns.
- Managed the monthly content calendar, including managing all content scheduling and publishing across all social media channels.
- Identified the latest trends and tools in social media marketing to increase brand visibility.
- Created timely, and relevant content topics based on keyword research and trending news.
- Implemented the right tracking tools so we can understand where the inbound business is coming from and make better, data-informed marketing decisions.
- Created graphics, digital assets and video content to share on social media platforms & website.
- SEO & SEM keyword optimization.
- Continuous social media reporting.
Marketing Assistant
Febracis Coaching
03.2018 - 02.2020
- Assisted digital marketing campaigns, including social media, SEO/SEM, newsletters, and search and display advertising.
- Managed social media platforms and ensured targeted strategy and growth across all platforms
- Utilized Adobe Creative to develop various advertising materials, such as banners, flyers and signs.
- Executed campaigns on appropriate platforms/channels, tracking performance and optimizing approach to drive improved results.
- Measured performance of all digital marketing campaigns, and assess against set goals and KPIs.
- Planned, developing and organising advertising policies and campaigns to support sales objectives
- Advised executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services.
- Interpreted and predicted current and future consumer trends.
- Supported business growth and development through the preparation and execution of marketing objectives, policies and programs.
Marketing Assistant
Bethe B
04.2016 - 12.2017
- Generated leads through email marketing campaigns and social media interactions.
- Utilized Adobe Creative programs to design and create informational flyers and advertisements.
- Compiled product, market and customer data to generate informed sales and profit projections.
- Utilized CRM software to track key points of customer journey.
Education
Entrepreneur Education
Leadership And Management
Surfers Paradise, Gold Coast11.2022
Mindroom Innovation RTO
Project Management
Burleigh Heads, Gold Coast09.2021
Escola Superior De Propaganda E Marketing/ESPM RJ
Marketing And Advertising
Rio De Janeiro, Brazil11.2016
Skills
Graphic Design (Adobe Creative)
Digital Content Development
Customer Behavior Research
Digital Media
Multi-Channel Marketing
Email Marketing Campaign
Audience Engagement
Social Media Tools
Branding Campaigns
SEO/SEM
Timeline
Marketing Coordinator
Corinthian Doors
01.2024 - Current
Marketing Coordinator
VNTTA Comercio
02.2023 - 07.2023
Events Staff Member
Pinnacle People
10.2020 - Current
Marketing Assistant
Febracis Coaching
03.2018 - 02.2020
Marketing Assistant
Bethe B
04.2016 - 12.2017
Entrepreneur Education
Leadership And Management
Mindroom Innovation RTO
Project Management
Escola Superior De Propaganda E Marketing/ESPM RJ
Marketing And Advertising
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