Amanda Davey

I manage and produce medical education/communications content for our pharmaceutical industry clients.

This content is evidence-based and targeted towards Australian doctors. It appears on the AusDoc platform to a subscriber audience of more than 64,000.

I am responsible for:

• Generating, commissioning and editing timely medical news and multimedia packages relevant to Australian doctors.
• Planning, scriptwriting and producing visual and audio content including podcasts, animated explainer videos, Q&A panel-style programs and talking head videos.
• Creating static infographics and prescribing algorithms, fictional clinical case studies, interactive clinical quizzes and attitudinal/behavioural surveys.

Achievements:

• Within the first four years of this role, I had increased sponsored content page views by 47% and time on page by 14%. These metrics still apply today.

• 6minutes is available to subscribers of the AusDoc communication platform. It includes news, opinion and clinical updates for doctors.
• In this role, I wrote, produced and managed all editorial content and design, monitored traffic and engagement, and developed the site’s profile through social media, newsletter production and marketing campaigns.
• I was also responsible for writing and producing the fortnightly digital publication, Nutrition Update.
• My stories regularly appeared in ADG’s publications, including Australian Doctor, Pharmacy News and the Specialist Update series. The mainstream health media often picked up the articles.
• This role also involved attending international medical conferences and reporting on the latest science and medical research.

Achievements:

● ADG 2017 Content Person of the Year – 6minutes. This award recognised record engagement and traffic to the website.

● Unique page views increased three-fold between November 2016 and November 2017.

● Newsletter subscriber numbers increased by more than 10%.

It'sMyHealth was a consumer health information website that is no longer operating.

Achievements:

• ADG Content Person of the Year 2012 - ItsMyHealth

This award recognised a 33% increase in unique page views achieved during my first six months in the job.

Judges' comment: "Amanda has been instrumental in the progression and success of ItsMyHealth. She has demonstrated initiative, drive and commitment. Her work is of exceptionally high standard."

• Primary clients: SP Health, Woollahra Council and The Sydney Design School

• This short-term contract focused on producing copy for the print media on a range of health, beauty and lifestyle products

• This short-term contract included copywriting, concept development, marketing communications, social media content and web development.

• Regular property market updates and news stories, features, profiles on local identities/home owners and editorials

• Section editor, features writer, restaurant reviewer and columnist
• The role also required full editorial responsibility for Rejuvenate, a monthly health and beauty lift-out, and The Manly Daily's glossy biannual magazines, Bridal and Home and Garden.

Achievements:

• Finalist in the 2010 Community Newspapers of Australia Awards for Excellence
• Category: Best Feature Story - an investigation of the drinking culture on the peninsula
• Winner 2009 PANPA - highly commended - for Bridal in the Best Dedicated Environment 90,000+ category
• Finalist in the 2009 Community Newspapers of Australia Awards for Excellence
• Category: Best Special Publication - Bridal
• Implemented an extensive program that substituted existing advertorial-style features with newsworthy content.. This broadened the readership base and generated additional advertising revenue
• Introduced a lucrative food and wine section featuring restaurant reviews, regular contributions from industry experts and local foodie news
• Developed two successive weekly columns, Girl Torque and Domestic Goddess, which met the primary objectives of generating high reader response and boosting female readership

• Press releases, signboards and advertising copy plus brochure and newsletter production

• Provided advice to clients on advertising and communications needs including advice on print advertising, strategic planning, corporate identity, media relations, employee communications, merchandising and point of sale

• Advertising strategy and development, sponsorship program development and implementation, media liaison, provision of an internal news service, PowerPoint presentation support for the sales department and budget management

• Provided policy advice to the minister and produced speeches, press releases and reports on various issues