Summary
Overview
Work History
Education
Skills
Timeline
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Amanda King

Palm Beach,QLD

Summary

Adaptable and driven entrepreneur with over 8 years of hands-on experience in owning, operating and sale of a profitable business.


Knowledgeable Director overseeing every facet of a business with strong project management and decision-making skills.


Proven track record of success in driving sales and profit growth through design, sales and marketing strategies.

Overview

22
22
years of professional experience

Work History

Director

Bask Eyewaer
01.2018 - 04.2024

Director

  • Managed day-to-day business operations.
  • Developed and maintained strong relationships with clients.
  • Oversaw daily operations, ensuring all tasks were completed accurately and efficiently by team members.
  • Managed financial aspects of the business, including budgeting, financial reporting, and tax preparation.
  • Consulted with customers to assess needs and propose optimal solutions.
  • Hired trained, and managed a high-performing team of employees dedicated to achieving company goals.
  • Implemented marketing strategies to increase brand awareness and attract new customers.
  • Established a positive workplace culture that fostered employee engagement, collaboration, and loyalty.
  • Negotiated contracts with suppliers for better pricing and terms, reducing overall costs for the business.
  • Established foundational processes for business operations.
  • Achieved financial growth with strategic planning, cost control measures, and targeted marketing efforts.
  • Enhanced operational efficiency and productivity by managing budgets, accounts, and costs.
  • Elevated brand awareness with targeted marketing campaigns, leveraging social media and digital platforms.

National Sales

  • Built long-lasting client relationships through excellent customer service and consistent followups.
  • Organised regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
  • Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
  • Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
  • Interacted well with customers to build connections and nurture relationships.
  • Managed purchasing, sales, marketing and customer account operations efficiently.
  • Assisted in recruiting, hiring and training of sales team members.
  • Provided ongoing training and mentorship for junior sales staff, fostering professional development and career growth.
  • Assisted in recruiting top talent for the sales team, contributing to a high-performing work environment.
  • Collaborated with marketing teams to create targeted promotional campaigns, driving customer engagement and sales growth.
  • Elevated brand visibility, coordinating with marketing to launch successful promotional campaigns.
  • Managed accounts to retain existing relationships and grow share of business.
  • Prepared sales presentations for clients showing success and credibility of products.
  • Led negotiations for major contracts, securing favourable terms that significantly reduced costs.

Designer

  • Created sketches and technical drawings to present design concepts, colours and styles.
  • Sampling and quality control.
  • Managed multiple design projects simultaneously, ensuring timely delivery within budget constraints.
  • Designed seasonal styles according to upcoming trends and popular colour palettes.
  • Skillfully negotiated contracts with vendors that benefited both parties while ensuring timely delivery of materials from offshore.
  • Developed strong relationships with suppliers, securing premium materials at competitive prices for improved profitability.
  • Created marketing materials, including brochures, flyers and product catalogues to brand standards.

Social Media

  • Worked with photographers and stylists to showcase products for optimal visibility.
  • Boosted social media engagement through creative content creation.
  • Increased customer engagement through effective social media management and content creation.
  • Ran organic and paid social media campaigns.
  • Monitored competitor social media activity to inform strategic adjustments.
  • Analyzed social media trends to identify opportunities for growth and improvement.
  • Developed creative social media campaigns for various promotions and events.
  • Managed social media accounts, increasing engagement and promoting brand awareness.
  • Responded to website correspondence, social media, posts and emails.
  • Wrote and posted daily on digital platforms and social media.



Sales Representative

Liive Vision
01.2002 - 01.2013

Queensland and Northern NSW Sales Representative for multiple brands. Liive Vision, O'neill, Aztec Rose and Rhythm.

  • Built diverse and consistent sales portfolio.
  • Generated additional sales opportunities with upselling and cross-selling techniques.
  • Expanded customer base through cold calling, networking, and relationship building.
  • Increased sales revenue by identifying and targeting high-potential accounts.
  • Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
  • Attended monthly sales meetings and quarterly sales trainings.
  • Met existing customers to review current services and expand sales opportunities.
  • Developed and maintained strong working relationships with professionals within assigned territory.
  • Informed customers of promotions to increase sales productivity and volume.
  • Negotiated prices, terms of sales and service agreements.
  • Selected correct products based on customer needs, product specifications and applicable regulations.
  • Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
  • Set and achieved company defined sales goals.
  • Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
  • Managed portfolio of high-value accounts, ensuring they received exceptional service.
  • Participated in trade shows and conferences to network and generate leads.

Education

High School Diploma -

St Michael's College
QLD
2002

Skills

  • Hardworking and Reliable
  • Positive, Outgoing and Friendly
  • Sales Management
  • Project Management
  • Creative
  • Customer Service

Timeline

Director

Bask Eyewaer
01.2018 - 04.2024

Sales Representative

Liive Vision
01.2002 - 01.2013

High School Diploma -

St Michael's College
Amanda King