Amanda Lyall
Summary
Experienced and self-motivated Account Manager with 5 years experience. Proven track record of building partnerships, retaining key accounts and enhancing profit channels. While collaborating with sales teams to achieving sales growth for the business and customers.
Overview
7
7
years of professional experience
Work History
National Account Executive
Dyson Australia
01.2023 - Current
- Assist with execution of strategy, development, and day-to-day management of the retailer partnership
- Assist with developing and implementing new offers and incentives
- Assist the NAM in preparing and delivering high quality presentations (sales data, GFK data, customer insights)
- Run weekly sales out data and promotional activity
- Present sales out data in weekly sales meetings
- Use sales out data to accurately forecast run rate sales, promotional sales and new product sales
- Agree forecasts and intake plan with account's logistics / merchandising contacts
- Provide the NAM with an accurate monthly latest estimate of volume and review invoiced / booked / outstanding orders vs the latest estimate
- Promotional Planning Administer all areas of the promotional planning cycle including completion of ANZ sales promotional planner and recording spend on account business plans
- Ensure that purchase orders are completed and approved for all promotional spend
- Assist the NAM in devising the optimum promotional plan for the account
- Financial analysis of the account
- Assist the Shopper team in devising optimum marketing planner for retailers
- In Store Execution Work collaboratively with the Field Sales teams to plan the in-store execution of account plans
- Analyse sales reports generated and provide insights on account performance
- Achieve a standard of excellence in our work processes and outcomes, ensuring adherence to Dyson policies and all relevant regulatory and legal requirements
- Promote and demonstrate Dyson behaviours
- Promote, implement and comply with health and safety procedures.
Account Manager – NSW/ACT
Accent Group – Skechers
03.2020 - 12.2022
- Deliver Sales of relevant brands to assigned Wholesale Customers / Accounts
- Overall Responsibility to manage the assigned account for the wholesale business in NSW South and Canberra
- Sell In future footwear, apparel and accessory ranges and deliver the brand strategies, product stories and key commercial objectives for each season to the accounts
- Manage the order book continuously and sell available free stock to drive positive stock management and achieve sales outcomes for the wholesale business
- Consistently monitor and report on sell through of all wholesale accounts
- Achieving all Sales targets set
- The key targets the wholesale business measures are: Monthly Sales Target
- Indent Sales Target
- Other Specific Targets as set – e.g., stock sales, specials, margin, key accounts
- Annual Sales and Profit Targets archived
- Deliver a positive Wholesale Customer Relationship, by managing the account well, with the outcome providing the business with positive commercial outcomes
- Ensure the brand strategies are executed with the account to reach the end consumer
- Ensure an efficient process for sales, finance, marketing, operations, and customer experience is achieved
- Deliver consistent communication with key personal at all accounts
- Conducted via Buying/Showroom visits, in store visits, website views, phone calls, video calls, emails and texts as required
- Help to support the negotiation, completion and overall delivery of Accent Trading Terms and the wholesale businesses Key Commercial objectives
- Remain relevant to the brand being sold and the customer being serviced as well as staying up to date with the overall marketplace
- Manage costs of doing business
- Being diligent on all costs and act within budget and expectations for travel, samples, marketing, entertainment, helping to ensure profitability for the brand and wholesale business
- Being a Brand Ambassador for the brand and the business and conducting myself in a professional manner onsite and offsite
- Working with key accounts on marketing plans in-store and online
- Producing brand content online and delivering VM onsite
- Conducting brand product training and brand presentation via Zoom, in person, Live on TV.
Franchisee Marketing and Community Executive
Accent Group – The Athlete's Foot
06.2018 - 03.2020
- Develop and maintaining effective relationship with franchisees/ suppliers to retain accounts
- Brief and coordinate with designers on asset creation and various marketing materials
- Communicate insights and report to senior management
- Develop and maintain national partnerships relationships Maintain relationships with brand suppliers to ensure collaboration in promotional activities Plan marketing strategies for franchisees Identifying sales opportunities for franchisees Manage and maintain franchisees local marketing fund Develop and manage the online marketing portal Plan and execute national and local activations Writing copy for all marketing collateral, including brochures, letters, emails and websites
- Collaborate with managers in preparing budgets and monitoring expenses Develop and improve upon existing marketing strategies Consult market research to assess current trends and brand awareness Help organize and implement market research to produce relevant marketing information Network with suppliers, partner organizations, large contractors and other professionals
- Develop new marketing initiatives such as social media, events or crossover collaborations to strengthen engagement with target audience Monitor corporate branding applications across the projects' marketing materials to deliver quality corporate brand image consistently Liaise with internal and external teams to ensure that tasks are completed, and programmers are delivered on time
Customer Service and Membership Loyalty Coordinator
RCG Brands – The Athlete's Foot
04.2017 - 06.2018
- Delivering exceptional customer service to our customers, wholesale agents and public inquiries via incoming phone calls, emails and social media
- Providing clients with product knowledge to ensure optimum utilization of the organization's products
- Conducting product training for clients and staff
- Assisting customers with initial usage of products and ongoing problem resolution
- Investigating, resolving or escalating all client complaints in a timely fashion
- Identifying sales opportunities Managing customers online orders including processing refunds and exchanges through Magento Conducting inventory checks for customers and stores
- Liaising with the warehouse management and CRM managers where needed Managing and maintaining customers loyalty accounts through ERPLY Assisting individual store queries (franchisees/corporate stores) Wholesale management – keying in purchase orders Maintain and amend wholesale customers orders – primary account The Iconic
Education
Bachelor of Applied Fitness -
Australian College of Physical Education
01.2016
Diploma of Fitness -
TAFE NSW
01.2014
Certificate IV in Fitness -
TAFE NSW
01.2013
Bachelor of Business (Event and Leisure Management) -
University of Technology, Sydney
01.2012
Advanced Diploma in Hospitality Management -
TAFE NSW
01.2008
Higher School Certificate -
St Andrews College, Marayong
01.2005
Skills
- Proven leadership and managerial abilities
- Organising and managing multiple tasks under pressure
- Friendly and approachable – ability to communicate and build effective relationships
- Customer service focused with effective enquiries and complaints handling
- Ability to take responsibility in meeting deadlines and making progress without direct supervision
- Handling and protecting confidential and sensitive data with integrity
- Fact based decision making
- Managing a high volume of customer enquiries while remaining productive
- Advanced computer skills with strong knowledge of various software
- Familiarity with social media and web analytics (eg WebTrends)
- Strong attention to detail and analytical skills
- Account Development
- Business Growth and Retention
- Account Management
- Sales Presentations
Accomplishments
- Above and beyond award April 2018 (Accent Group)
- Most valued play for February 2017 (Nike Myer Parramatta)
- Most Valued Player for October 2016 (Nike Myer Parramatta)
- Most Valued Player for September 2016 (Nike Myer Parramatta)
- Myer Wonderful Rating 10 out of 10, 5th August 2016
- Most Valued Player for June 2016 (Nike Myer Parramatta)
- Most Valued Player for March 2016 (Nike Myer Parramatta)
- Most Valued Player for December 2015 (Nike Myer Parramatta)
- Most Valued Player for November 2015 (Nike Myer Parramatta)
Internships And Volunteer
- AFL NSW/ACT, 01/2012, 07/2012, General office administration, assisting during game day and other events, research, presentations and spreadsheets, supported the Fan Development and Engagement Manager, answering inbound phone calls, managing and organising databases and data entry.
- Take Two Marketing and Events, 02/2011, 05/2011, Liaising with clients and booking promotional staff, supervision of staff on event days, phone sales, packaging and processing orders, record keeping, constructing reports and feedback forms for clients, on site assistance for production and events including bump in/out.
- California ‘Find yourself here” Roadshow, 2010, Assisted with the bump in/out, registrations and support shall holders.
- V8 Supercars, Sydney Telstra 500, 2010, 2011, Ticket welcomer and grand stand usher.
- Foo Fighters Concert, Sydney Football Stadium, 2011, Welcomer, providing and checking wrist bands, usher.
References
Available upon request.
Languages
Polish
Professional Working
Timeline
National Account Executive
Dyson Australia
01.2023 - Current
Account Manager – NSW/ACT
Accent Group – Skechers
03.2020 - 12.2022
Franchisee Marketing and Community Executive
Accent Group – The Athlete's Foot
06.2018 - 03.2020
Customer Service and Membership Loyalty Coordinator
RCG Brands – The Athlete's Foot
04.2017 - 06.2018
Bachelor of Applied Fitness -
Australian College of Physical Education
Diploma of Fitness -
TAFE NSW
Certificate IV in Fitness -
TAFE NSW
Bachelor of Business (Event and Leisure Management) -
University of Technology, Sydney
Advanced Diploma in Hospitality Management -
TAFE NSW
Higher School Certificate -
St Andrews College, Marayong
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