Summary
Overview
Work History
Education
Skills
Affiliations
References
Software Knowledge
Key Skills Interests
Timeline
Generic
Amanda Paul

Amanda Paul

Cooranbong,NSW

Summary

I'm a property marketing strategist with a background in developing and implementing targeted marketing plans aligned with corporate goals. I'm known for my ability to manage multiple stakeholders and projects concurrently, communication, professionalism, and the ability to identify growth opportunities. My strengths include strategic planning, market research, brand management, content creation, and digital marketing. Previous work has resulted in improved brand visibility, increased customer engagement, and notable sales improvement.

Overview

16
16
years of professional experience

Work History

Property Marketing Strategist | Specialist Copywriter | Sustainability Storyteller

BRAND INJECTION
06.2017 - Current
  • Partner with marketing managers and directors in property development and real estate to bring together all necessary marketing assets and communications for upcoming campaigns, mid-construction communications and PR opportunities
  • With a passion for sustainability in home design, I decode complex specifications, regulatory compliance and home features into messaging and benefits that buyers resonate with
  • Marketing and copywriting solutions for every stage of development: brand messaging consultation, campaign materials (print and digital), property listings, bios, market updates, newsletters, website copy, communications pieces, brand essentials audit, etc

Communications Assistant - Sharepoint Project Officer

NGM GROUP (Newcastle Greater Mutual Bank)
09.2024 - 11.2024
  • Oversee quality, consolidation and transfer of content from two Sharepoint intranets into one overarching corporate intranet
  • Liaise with stakeholders at all levels to manage project timelines and communicate updates to relevant departments regularly
  • Align tone, terminology and grammar in accordance with the NGM corporate brand
  • Identify gaps in content, gather pertinent information (print or digital), and update and implement on the new platform
  • Provide input and manage the implementation of improvements to the new intranet user experience
  • Contract

HR & Training Administrator

WESTPAC RESCUE HELICOPTER
07.2019 - 04.2022
  • Preparation, updates and creation of RTO training content, staff profiles, and project documentation to submit for ASQA approval
  • Assisting HR and SHEQ departments with ad-hoc projects, including internal training rollouts, conversion of paper documentation to digital formats, and creating courses in the Learning Management System
  • Contract
  • Tuesdays and Wednesdays

Sharepoint Administrator

WESTPAC RESCUE HELICOPTER
01.2019 - 03.2019
  • Sharepoint document management requiring strong attention to detail, file management and correct formatting, ensuring all documents and content are content unified and consistent
  • Contract

Marketing Officer

AVONDALE COLLEGE OF HIGHER EDUCATION
06.2018 - 10.2018
  • Assist with campaigns to recruit school leavers through online promotions and face-to-face events such as career expos and school visits
  • Event management: career/other expos, organisation of marketing materials for additional promotional opportunities, including student campus tours
  • Prepare post-event and post-campaign reports and analyses
  • Contribute to digital marketing campaigns and calendars with social media, blogs, and email content
  • Create and maintain a portfolio of PowerPoint and Keynote presentations
  • Provide input to the 2019 course prospectus
  • Manage and update CRM and end-to-end promotion, distribution, and presentation of scholarships
  • Contract

Marketing Officer

REFLECTIONS HOLIDAY PARKS
10.2017 - 03.2018
  • Assist with the rebranding of NSW Crown Lands Holiday Parks Trust to Reflections Holiday Parks
  • Liaise with staff across 37 NSW parks to roll out rebranded assets
  • Create internal communications and change management strategies for each park
  • Creation of lead generators, cabin compendiums, eDM campaigns, and advertorials for print media
  • Analyse opportunities and logistics to increase income streams, such as the sale of gift vouchers
  • Create content marketing and end-user communication strategies, including communication with government departments, media, and council representatives
  • Website configuration, UX, oversee, create and update web content - blogs, copy, images and Matterport videos
  • Project and budget management, distribution, and logistics for rebranded uniforms: 37 holiday parks, 400+ staff, three uniform ranges, differing considerations for climate, sizes, staff preferences, job roles, and perspective of Trust-owned parks versus contracted parks, implement online ordering portal
  • Source new trade show signage and promotional merchandise for 150+ gift bags for the staff conference
  • I have a background in promotional products
  • Contract

Administration Assistant

HERITAS ARCHITECTURE
06.2017 - 10.2017
  • Administration for property development plans managed assessments and variations for a significant Sydney development

Project Coordinator

CALVARY RETIREMENT COMMUNITIES
05.2017 - 06.2017
  • Project management and assistance with internal communications, travel management, events, and staffing following the acquisition of three aged-care facilities interstate
  • Liaison with internal and external stakeholders, create presentations and messaging for staff
  • Collate and streamline five business areas' activities, timelines, feedback logs, and contact lists
  • Short-term contract

Content Marketing Manager

CONCUR TECHNOLOGIES (an SAP acquisition)
11.2015 - 12.2016
  • Contribute to eDM campaigns, events, webinars, infographics, and quarterly content strategies
  • Update and analyse website content to improve UX, customer journey, and static and dynamic content
  • Update and localise whitepapers, brochures, infographics, and sales collateral for the Australian/NZ market and create new assets as required
  • Guide market trends, messaging, events, themes, and vertical marketing options
  • Contribute to the marketing team to ensure relevant content is updated for upcoming campaigns (including publication of client testimonials, creation of webinar content, web copy updates and event information)
  • Liaise with global stakeholders regarding annual and quarterly campaigns and activities, liaise with a local PR agency to roll out relevant social media posts and blogs, liaise with Partner and Client Marketers about relative content for their activities, liaise with Sales Reps to provide accurate and relevant content to assist with securing sales, and Enablement team to provide accurate market-based content for staff education purposes
  • Work on Government tenders and event presentations
  • Use of Salesforce, Mailchimp, Drupal, Powerpoint, Crazy Egg, MS Office Suite

Implementation Projects Coordinator

BASEPLAN SOFTWARE
01.2014 - 09.2015
  • Company Overview: Software as a Service (SAAS) servicing the Hire and Rental industry
  • Software as a Service (SAAS) servicing the Hire and Rental industry
  • Redundancy

National Client Relationship Manager

BASEPLAN SOFTWARE
12.2008 - 01.2014
  • Company Overview: Software as a Service (SAAS) servicing the Hire and Rental industry
  • Key Achievements: Initiation and growth to expand Sales, Account Management and Marketing resources
  • Establish KPIs, job descriptions, Service Level Agreements, processes and position manuals - 95% turnaround of client satisfaction in the first six months
  • Manage a team of Account Managers
  • Software as a Service (SAAS) servicing the Hire and Rental industry

Education

Certificate IV - Small Business

NEW HUNTER BUSINESS: NEIS PROGRAM
01.2017

Diploma in Digital Marketing -

SHAW ACADEMY
01.2017

Certified Associate of Project Management (CAPM) -

PROJECT MANAGEMENT INSTITUTE NEW SOUTH WALES
03.2016

Prince 2 IT Project Management -

PROJECT MANAGEMENT INSTITUTE NEW SOUTH WALES
03.2016

Diploma in Social Media Marketing and Online Reputation Management -

SHAW ACADEMY
01.2015

Diploma in Business (Marketing) -

TAFE HORNSBY
NEW SOUTH WALES

Bachelor of Arts - Communication Studies

UNIVERSITY OF NEWCASTLE CALLAGHAN CAMPUS
NEW SOUTH WALES

Skills

  • Property marketing
  • Communication strategy
  • Conversion copywriting
  • Content creation
  • Campaign execution
  • Brand management
  • Project Management
  • Sustainability awareness

Affiliations

  • Copyhackers, 2024 - Present
  • Her Business, 2022 - Present
  • REACH Retreat Participant, 2022
  • Confident Copywriting, 2018 - Present
  • The Clever Copywriting School, 2017 - 2020

References

  • LinkedIn, www.brandinjection.com.au
  • Fiona Williams, ex-HR Manager, Westpac Rescue Helicopter
  • Simon Marmot, ex-Marketing Manager, Reflections Holiday Parks
  • Others available on request

Software Knowledge

Facebook, LinkedIn, Twitter, Pinterest, Instagram, Microsoft Dynamics, Salesforce, Legrand, HubSpot, Marketo, Insight.ly, MailChimp, SurveyMonkey, Sharepoint, Box, MS Office, Mac, Trello, Basecamp, Asana, WordPress, Drupal, Wix, Sitebuilder, Matterport, Newbook, Canva Pro, edu.20, AirMaestro, Canvas, ZOOM, MS Teams, Google Meet, Coschedule

Key Skills Interests

  • Communications and marketing qualified
  • Strong project management and coordination skills
  • Process implementation, improvement, attention to detail
  • Website content, maintenance and UX
  • Copywriting and content creation for real estate
  • Client relationship management and liaison
  • Business development and solution selling
  • Brand management
  • IT savvy. Proficient in Sharepoint project migrations
  • Tertiary qualified: BA (Comms), Cert III, IV and Diploma in Business Marketing; NEIS Program

Timeline

Communications Assistant - Sharepoint Project Officer

NGM GROUP (Newcastle Greater Mutual Bank)
09.2024 - 11.2024

HR & Training Administrator

WESTPAC RESCUE HELICOPTER
07.2019 - 04.2022

Sharepoint Administrator

WESTPAC RESCUE HELICOPTER
01.2019 - 03.2019

Marketing Officer

AVONDALE COLLEGE OF HIGHER EDUCATION
06.2018 - 10.2018

Marketing Officer

REFLECTIONS HOLIDAY PARKS
10.2017 - 03.2018

Property Marketing Strategist | Specialist Copywriter | Sustainability Storyteller

BRAND INJECTION
06.2017 - Current

Administration Assistant

HERITAS ARCHITECTURE
06.2017 - 10.2017

Project Coordinator

CALVARY RETIREMENT COMMUNITIES
05.2017 - 06.2017

Content Marketing Manager

CONCUR TECHNOLOGIES (an SAP acquisition)
11.2015 - 12.2016

Implementation Projects Coordinator

BASEPLAN SOFTWARE
01.2014 - 09.2015

National Client Relationship Manager

BASEPLAN SOFTWARE
12.2008 - 01.2014

Certificate IV - Small Business

NEW HUNTER BUSINESS: NEIS PROGRAM

Diploma in Digital Marketing -

SHAW ACADEMY

Certified Associate of Project Management (CAPM) -

PROJECT MANAGEMENT INSTITUTE NEW SOUTH WALES

Prince 2 IT Project Management -

PROJECT MANAGEMENT INSTITUTE NEW SOUTH WALES

Diploma in Social Media Marketing and Online Reputation Management -

SHAW ACADEMY

Diploma in Business (Marketing) -

TAFE HORNSBY

Bachelor of Arts - Communication Studies

UNIVERSITY OF NEWCASTLE CALLAGHAN CAMPUS

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