Amanda Fowler
linkedin.com/in/amandasfowler
Summary
Strategic-thinking Business Development Manager with history of transforming inefficient, underperforming operations into successful enterprises. Accomplished communicator with talent for building over-achieving teams. Dedicated to continuous improvement and achieving market-leading results.
Overview
6
6
years of professional experience
Work History
Business Development Manager
Margifox Distributors
01.2023 - Current
- Consistently exceeded monthly targets by 10% by developing and implementing strategic plans for business growth, resulting in increased market share and profitability.
- Utilized Strategic Account Management to revitalize major stakeholder relationships, leading to a 40% increase in customer satisfaction.
- Leveraged Business Development and CRM software (HubSpot) to manage a portfolio of strategic accounts, driving a 27% boost in sales growth in the first quarter.
- Utilized market research, data analysis, and BI Management skills to devise robust sales strategies, resulting in a 30% increase in customer acquisition and sales growth.
Business Development Manager
Australian Skin Clinics
06.2022 - 01.2023
- Led cross-functional collaboration to achieve sales targets, drive lead generation, and implement strategic plans for business growth, market share, and profitability.
- Built an education framework to support clinic staff
Developed a comprehensive educational framework to facilitate the professional development of clinic personnel. - Achieved 20 clinics $8m quarterly target, supporting the highest performing region.
- Successfully exceeded state budget by 10% monthly, leveraging BI dashboard insights for performance and OKR
Digital Brand Strategist
Freelance
01.2020 - Current
- Developed and executed comprehensive digital marketing strategies, resulting in a 35% increase in brand visibility, & generated over $229K in total sales, averaging over $38K monthly, surpassing all sales targets by 100%.
- Collaborated with cross-functional teams to ensure consistent brand messaging across all digital touchpoints, resulting in a 25% improvement in team efficiency.
- Conducted professional market research, identifying market trends, customer behaviour, and sociography, resulting in the development of highly targeted marketing campaigns and strategies.
Business Owner & Managing Director
Laser Clinics Australia Chirnside Park
06.2018 - 06.2022
- Mentored and coached 20+ Therapists and Nurses on sales, CRM, and product knowledge, resulting in an 82% annual increase in revenue pre-pandemic.
- Revitalized sales and product knowledge training for clinic staff, contributing to an 82% annual increase in revenue growth.
- Reduced employee turnover by 40% through focused staff development initiatives, showcasing teamwork and proactive problem-solving adeptness.
- Achieved client satisfaction 28% above industry standard through aligning KPIs to forecasted business goals and monitoring staff/clinic performance effectively.
- Reduced hiring costs by 35% by sourcing qualified candidates from college contacts, social media, and staff referrals, demonstrating proactive initiative.
Business Owner & Managing Director
Athletika Pilates
07.2021 - 04.2022
- Led cross-functional teams to achieve company-wide growth objectives by implementing innovative business strategies and streamlining processes.
- Launched innovative products/services that captured new market share while managing operations to ensure fiscal responsibility, including budgeting, forecasting, and increasing revenue by 240% in the first quarter.
- Expanded market reach with targeted marketing campaigns and strategic partnerships that yielded 300% ROI.
Angel Investor
M&A
01.2021 - 01.2022
- Due diligence and identifying investment opportunities
- Negotiation and deal structuring skills
- Ethical business principles to lead good partnerships
- Support and monitor portfolio companies through dashboards.
Managing Director
EB Plumbing Company
01.2020 - 01.2022
- All financial and administration duties
- Recruitment and Apprenticeship management
- Leveraged network to build to Tier 2 works
- Accounts and material management
- Reporting, Invoicing and budgeting responsibilities.
Education
Advanced Diploma - Business Administration
College of Adult Learning
Melbourne, VIC06.2024
Graduate Certificate - Project Management
Project Management Institute
Six Sigma Green Belt06.2023
Skills
- New Business Development
- Stakeholder Management
- Communication & Negotiation
- Analytical
- Leadership Skills
- Problem Solving
- Organisational Ability
- Adaptability
- Collaborative Approach
- Resilience
Timeline
Business Development Manager
Margifox Distributors
01.2023 - Current
Business Development Manager
Australian Skin Clinics
06.2022 - 01.2023
Business Owner & Managing Director
Athletika Pilates
07.2021 - 04.2022
Angel Investor
M&A
01.2021 - 01.2022
Digital Brand Strategist
Freelance
01.2020 - Current
Managing Director
EB Plumbing Company
01.2020 - 01.2022
Business Owner & Managing Director
Laser Clinics Australia Chirnside Park
06.2018 - 06.2022
Advanced Diploma - Business Administration
College of Adult Learning
Graduate Certificate - Project Management
Project Management Institute
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