Summary
Overview
Work History
Education
Skills
Awards
Languages
Timeline
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Amanda Sarosa

Melbourne,VIC

Summary

Results-driven copywriter with several years of diverse experience. Skilled in generating ideas, creative storytelling, and creating engaging copy for various platforms. Fast-learning, adaptable, and driven to deliver effective and high-quality results.

Overview

9
9
years of professional experience

Work History

Stay-At-Home Parent

Self-employed
09.2023 - Current
  • Assisted with day-to-day operations, working efficiently and productively to complete projects within the deadline.
  • Working effectively in fast-paced and unpredictable environments with flexible hours across night, weekend, and holidays.
  • Demonstrating ability to learn quickly and adapt to new situations.

Copywriter

Freelance
07.2022 - 09.2023
  • Copywriter at &Friends - Indonesia
  • Copywriter for employee branding at Traveloka - Indonesia
  • Copywriter and content manager at Tamara - UAE

Senior Copywriter

Iris Worldwide
04.2022 - 07.2022

Copywriter

Ogilvy
01.2021 - 03.2022

Copywriter

Freelance
06.2020 - 01.2021
  • Copywriter at Oliver (U-Studio)
  • Copywriter and Social Media Officer at Main Cantik
  • Copywriter at Romp
  • Copywriter at Leverate Group

Copywriter

Ogilvy
03.2018 - 06.2020
  • Ensured consistency in brand messaging across multiple channels by adhering to established style guides and tone standards.
  • Played instrumental role in creative planning and review sessions, working with resourceful teams to create high quality output.
  • Developed compelling storytelling elements to contribute in building positive brand image.
  • Developed and pitched ideas to clients along with other teams.

Junior Copywriter

Havas Worldwide
02.2017 - 03.2018
  • Collaborated with graphic designers, art directors, and strategists to develop appealing and effective ad campaigns.
  • Wrote advertising copy for online and offline content, adhering to employers' overarching brand identity and personality.
  • Adapted writing style for diverse industries and multiple countries, demonstrating versatility and a strong understanding of varied markets.

SEO Content Writer / Search Planner

Mirum Agency
02.2016 - 02.2017


  • Enhanced brand visibility with the development of high-quality, targeted content.
  • Increased keyword rankings through diligent research and optimizing on-page elements.
  • Analyzed website performance metrics to provide SEO-friendly recommendations and implementations.
  • Created compelling meta descriptions and title tags to increase click-through rates from search engines.

Education

Diploma of Montessori Education -

Sunshine Teachers Training
Indonesia
06-2023

Bachelor of Arts - Psychology And Communications

Monash University
Malaysia
12-2015

Diploma of Arts - Communications

Monash College, Jakarta International College
Indonesia
09.2012

Skills

  • Idea generation
  • Copywriting
  • Engaging content creation
  • Script writing
  • Flexible and adaptable
  • Friendly, positive attitude
  • Teamwork and collaboration
  • Dependable and responsible

Awards

Bear Brand - #BisaBanget

  • Silver - Cross Media, 2020 MMA Smarties APAC
  • Bronze - Cross Media, 2020 MMA Smarties Indonesia
  • Gold - Lead Generation / Direct Response / Conversions, 2020 Indonesia MMA Smarties
  • Silver - Best Use of Digital Media, Citra Pariwara 2019


Pop Mie - Ramadan Campaign

  • Bronze - Best Use of Social Media Marketing, Citra Pariwara 2019


ABC Heinz Soy Sauce - Real Husbands Cook

  • Nominee - Best Use of Social Media Marketing, Citra Pariwara 2019


Vanish - New Clothes Every Day

  • Nominee - Print, Citra Pariwara 2017
  • Nominee - Out of Home, Citra Pariwara 2017

Languages

English
Native or Bilingual
Indonesian
Native or Bilingual

Timeline

Stay-At-Home Parent

Self-employed
09.2023 - Current

Copywriter

Freelance
07.2022 - 09.2023

Senior Copywriter

Iris Worldwide
04.2022 - 07.2022

Copywriter

Ogilvy
01.2021 - 03.2022

Copywriter

Freelance
06.2020 - 01.2021

Copywriter

Ogilvy
03.2018 - 06.2020

Junior Copywriter

Havas Worldwide
02.2017 - 03.2018

SEO Content Writer / Search Planner

Mirum Agency
02.2016 - 02.2017

Diploma of Montessori Education -

Sunshine Teachers Training

Bachelor of Arts - Psychology And Communications

Monash University

Diploma of Arts - Communications

Monash College, Jakarta International College
Amanda Sarosa