Amanda Sharp
Fortitude Valley,QLD
Summary
After 4 years in post-production, I ended up client side at neds as a TV producer and after 5 ½ years I am now the Senior Brand Manager. With 6 years fast approaching, the itch is starting to really kick in. I'm ready to move on and start a new adventure. I'm dedicated and passionate on every project that comes my way - no job is too big or small. I thrive working under pressure, adapting to new situations and being challenged.
Overview
16
16
years of professional experience
Work History
Senior Brand Manager
neds (Entain Australia & New Zealand)
03.2022 - Current
- Develop, manage, and execute annual marketing plan on a page in line with the strategic objectives of the business; key lead in bringing all stakeholders together to align through cross-functional workshops
- Develop and manage a full activity calendar of marketing campaigns with consistency across all platforms
- Briefing external creative agencies and managing campaigns from conceptualisation to final output across all marketing touchpoints
- Provide detailed briefs based on market insights and previous learnings to further enhance brand awareness market.
Brand Manager
neds (Entain Australia & New Zealand)
04.2021 - 02.2022
- Providing creative messaging plans and dictating weightings on both traditional and digital media
- Providing detailed presentations of brand overviews to suppliers
- Campaign overviews and post-campaign reporting
- Assisted in the dual-brand strategy of Ladbrokes and neds; including the development of brand archetype and segmentation
- Implemented new Safer Gambling legislation across both Ladbrokes and neds creative.
Production & Communications Manager
neds (Entain Australia & New Zealand)
03.2020 - 03.2021
- Responsible for managing agencies and assisted in the development of marketing communication, particularly focusing on ATL, in addition to working alongside creative services, promotions, digital, social, and CRM teams to drive consistency of message
- Editorial and Creative Copywriting; scripting product TVCs with a production value of $250k each, as well as generic and dynamic scripts for external Podcasts and proofreading all marketing comms and editing where required.
TV Producer
neds (Entain Australia & New Zealand)
06.2018 - 02.2020
- Manage photo shoots and TV shoots when required; including but not limited to talent (agreements & SLAs), locations, wardrobe, and engaging with directors
- Retail script writing
- Broadcast despatching – created and managed key number register, Peach, Clear Ads.
Post Producer
The Post Lounge
09.2015 - 05.2018
- Responsible for taking enquiries from clients, and preparing quotes and schedules
- Source and book contractors and other external facilities (including VO artists and music licensing)
- Brief staff before sessions to complete work efficiently
- Responsible for CAD & Adstream bookings and despatch
- Ensure all relevant material is at hand for sessions and supplied in the correct formats
- Coordinate with staff and clients during the progress of a job and ensure clients are aware of their schedule and when they are required in session.
Production Assistant
Alt.VFX
02.2014 - 08.2015
- Assisting with managing projects, from the bidding process to the shipping of the final output
- Cost report tracking until completion
- Scheduling and quoting for Senior Producers
- Monitoring production process and completing various projects at one time
- Coordinating with clients to ensure that requirements/expectations were met
- Award submissions, CAD applications, and despatching through multiple programs such as Adstream, Dubsat, and IMD
- Management of client service roster
- Processing approval files for clients (using both MPEG Streamclip and Episode).
Junior Recruitment Consultant
Ochre Recruitment
09.2010 - 02.2014
Administrator
Griffin Carr Chartered Accountants
10.2009 - 09.2010
Administrator
Rocky's Own Transport Co
05.2009 - 10.2009
Executive Support Officer
Queensland Health
01.2008 - 04.2009
Education
Mini MBA in marketing through Mark Ritson
Entain internal CX school program
Entain internal Respect at Work Program
TMP – Major Role is Assessor Developer: E:18 P:5 A:17 F:7
Skills
- Advertising Management
- Creative Direction
- Product Management
- Competitor Analysis
- Team Leadership
- Copywriting
- Market Research
- Budget Management
- Brand Development
- Marketing Strategy
Referees
- Provided upon request
Timeline
Senior Brand Manager
neds (Entain Australia & New Zealand)
03.2022 - Current
Brand Manager
neds (Entain Australia & New Zealand)
04.2021 - 02.2022
Production & Communications Manager
neds (Entain Australia & New Zealand)
03.2020 - 03.2021
TV Producer
neds (Entain Australia & New Zealand)
06.2018 - 02.2020
Post Producer
The Post Lounge
09.2015 - 05.2018
Production Assistant
Alt.VFX
02.2014 - 08.2015
Junior Recruitment Consultant
Ochre Recruitment
09.2010 - 02.2014
Administrator
Griffin Carr Chartered Accountants
10.2009 - 09.2010
Administrator
Rocky's Own Transport Co
05.2009 - 10.2009
Executive Support Officer
Queensland Health
01.2008 - 04.2009
Mini MBA in marketing through Mark Ritson
Entain internal CX school program
Entain internal Respect at Work Program
TMP – Major Role is Assessor Developer: E:18 P:5 A:17 F:7
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