AMANDA VAN DER VLIES
Melbourne,VIC
Summary
Adaptable and forward-thinking Senior Sales Manager who is methodical about capturing every business growth opportunity with multi-pronged approaches.
Focused on continuous improvement of sales numbers through strategic management of teams and monitoring of market trends. Skillful in building connections and removing roadblocks by leveraging industry expertise.
Sales Management Professional with substantial experience in driving revenue growth and optimizing sales strategies. Proven ability to lead teams, foster collaboration, and adapt to evolving market demands. Skilled in client relationship management, negotiation, and strategic planning. Dependable and goal-oriented, consistently delivering impactful results.
Overview
13
13
years of professional experience
Work History
Senior Sales Manager
Candela Medical
04.2023 - Current
- Increased overall sales revenue by implementing effective sales strategies and building strong client relationships.
- Collaborated closely with marketing teams to develop targeted campaigns that drove significant increases in qualified leads and overall sales performance.
- Mentored junior sales professionals in advanced selling techniques, resulting in accelerated career progression and enhanced contributions to overall team success.
- Exceeded annual sales targets consistently by maintaining a proactive approach to lead generation and pipeline management.
- Streamlined internal sales processes for increased efficiency, resulting in improved productivity and reduced overhead costs.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Built relationships with customers and community to establish long-term business growth.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Prepared sales presentations for clients showing success and credibility of products.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Drove sales by developing multi-million dollar contract sales.
- Organized promotional events and interacted with community to increase sales volume.
Key Account Sales Manager
Candela Medical
01.2021 - 03.2023
- Managed a portfolio of key accounts, ensuring consistent revenue generation and customer satisfaction.
- Redefined scope of engagement and target markets to increase business success rates.
- Prospected new business leads through in-person presentations and cold calling.
- Conducted thorough demographic and economic research and analysis to produce reports using [Software].
- Monitored competitor activities closely, adapting strategies as needed to maintain a competitive edge in the marketplace.
- Provided timely feedback to management on market conditions, competitive intelligence, and product development ideas.
Specialist Territory Sales Manager
Candela Medical
01.2019 - 12.2020
- Company Overview: Candela Medical is regarded as a leading global manufacturer of energy based device catering to both the medical and aesthetic market
- Www.candelamedical.com.au
- Direct sales to CORE & NON-CORE Medical and Aesthetic Practitioners
- Maintain key relationships across the network including our extensive multi-site franchise network
- Strategise about innovative ways to acquire business relationships and identifying opportunistic gaps in the market for our equipment
- Product and company presentations to boards and key decision makers as required
- Networking at company events and industry conferences
- Support marketing with their launch strategies for new product launched and acquisitions to ensure success and competitiveness in the market
- Maintain awareness about competitive intel
- Support sales representatives as required to achieve their individual monthly/quarterly targets
- Strengths; Creating opportunity through rapport and trust
- Objection handling
- Negotiating using facilitative & consultative sales technique
- Creating expectations and urgencies around progressing the sale
- Candela Medical is regarded as a leading global manufacturer of energy based device catering to both the medical and aesthetic market
- Www.candelamedical.com.au
Territory Sales Manager
Candela Medical
05.2016 - 01.2019
- Increased sales revenue by developing and implementing strategic territory plans.
- Analyzed sales data to identify opportunities for improvement and implemented targeted action plans accordingly.
- Set ambitious yet achievable sales targets for the territory team; provided motivation through ongoing coaching and guidance towards goal attainment.
- Established strong relationships with key clients, boosting customer retention rates.
- Provided exceptional support to existing customers, leading to increased repeat business and referrals.
- Monitored competitor activities within the territory, adjusting sales strategies as needed to maintain a competitive edge.
- Established and maintained accounts, expanding territory sales to $1M per quarter.
- Relocated from Victoria to New South Wales 2017/18 and spent time selling into every state within Australia as well as New Zealand with the exception of QLD/NT before relocating back to Victoria in 2020.
Sales & Account Management
Professional Beauty Solutions
11.2014 - 04.2016
- Direct sales via prospecting new business and supporting existing accounts
- Management of over 200 accounts across large portfolio of brands
- Providing key accounts with the support needed across varying aspects of the business including coaching and implementation of marketing campaigns, strategies for growth and training initiatives
- Execute brand presentations to leads
- Networking within industry & relationship building
Clinical and sales educator
Ella Bache
01.2014 - 11.2014
- To work alongside the Account Executive (David Jones), Business Managers (Distributor/Franchise network) and the national training team to deliver revenue growth across all facets of the brand through implementing joint strategies and delivering inspirational training
- Strategic planning to promote sales growth across the territory
- Build industry relationships through networking
- Incentivise where appropriate to gain immediate impact on sales
- Constantly monitoring of actual versus forecasted sales results
- Measuring the impact training has on individual therapist/salon performance
- Execute presentations (Product Launch's & networking events)
- Deliver advanced ingredient product knowledge and skin science workshops
- Deliver in clinic training and team meetings (practical treatments, key ingredients, retail focus)
- Identify training needs and tailor training to these needs
- Provide training/support across David Jones accounts
- Provide support to salon owners within the franchise network and therapist across the entire brand
Trainer/Assessor
Pragmatic Training
04.2012 - 12.2013
- Delivery of SIB10 course content relating to Certificate III, Certificate IV and Diploma of Beauty Therapy
- Deliver inspirational and motivational training at an undergraduate level
- Assessment in accordance to training current package SIB10
- Assist with resource redesign/development
- Mentoring junior trainers
- Inventory for beauty department
- Re- design/strategy and pricing of student resource kits
- Identifying and designing strategies to overcome barriers of enrolments
Education
Bachelor of Business & Commerce - Management, Human Resource Management
Monash University
11.2008
Skills
- Sales strategy development
- Strategic planning
- Change management
- Leadership
- Cross-functional collaboration
- Process optimization
- Marketing strategy
- Relationship management
- National B2B sales/accounts management
- Negotiation expertise
- Mentoring and coaching sales teams
- Business growth and retention
- Sales revenue forecasting
- Sales planning
Accomplishments
- Promoted to Senior Sales Manager ANZ after 8 successful years in the sales department.
- Top ranked global sales representative
- Contract negotiations
Acknowledgements
- 01/01/17 - 12/31/20, Candela Medical, 04/01/20 - 06/30/20, Achieved 130% target (despite market challenges surrounding Covid-19 and industry), 2019, Global No. 6 (top 5%) direct sales representative, 07/01/19 - 09/30/19, Global No. 1 direct sales representative, 2018, Global No. 1 direct sales representative (Q1), 2017, Global No. 15th (top 10%) direct sales representative
- 11/01/08, Monash Marketing Awards for Excellence - Subject: Integrated Marketing Communication
Employmenthistory
A full list of employment history prior to 2012 is available on request.
References
References will be available upon request.
Relevantqualifications
11/01/08, Bachelor of Business & Commerce, Management, Human Resource Management, Monash University
Timeline
Senior Sales Manager
Candela Medical
04.2023 - Current
Key Account Sales Manager
Candela Medical
01.2021 - 03.2023
Specialist Territory Sales Manager
Candela Medical
01.2019 - 12.2020
Territory Sales Manager
Candela Medical
05.2016 - 01.2019
Sales & Account Management
Professional Beauty Solutions
11.2014 - 04.2016
Clinical and sales educator
Ella Bache
01.2014 - 11.2014
Trainer/Assessor
Pragmatic Training
04.2012 - 12.2013
Bachelor of Business & Commerce - Management, Human Resource Management
Monash University
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