AMANDA WALKER

Recent freelance work includes:

• Snapchat upfront online event - New Moon
• Sponsorship activation - Boost Mobile
• Management of social media accounts for professional athletes
• Media management - Gold Coast Airshow
• Copywriting - Ellis Management

• Assisted in developing sales strategies and setting targets for different accounts.
• Generated sales across complete sales cycle process from prospecting through contract negotiations and closings.
• Collaborated with marketing team to design promotional materials for campaigns.

• Work across multi-sites and industries; automotive, corporate, private, music, sporting, and media events.
• Develop the sales strategy and budget including implementing effective short- and long-term sales plans for all events and partnerships.
• Identifying and pursuing all sales opportunities including B2C and B2B pathways, converting lead to sales.
• Manage all aspects of marketing from refining strategy to brand management, communications, media, and events.
• Digital strategies across paid media, social media, email, content, and influencer marketing.

• Create and implement sales and marketing strategies within budget to exceed sales KPI's.
• Created and distributed promotional materials to increase brand awareness.
• Performed data analysis using software tools like Excel or Tableau for better understanding of customer behavior patterns.
• Creation and content of social media platforms.
• Tender for events and negotiate contracts.
• Analyzed competitor activities in the market and identified opportunities for growth.
• Collaborated with product development teams to create new products that meet customer demands.

• Event creation and management - Ferrari Racing Days.
• Production team - Top Gear Festival.

• Manage two premium race categories: Porsche Carrara Cup Australia and Porsche GT3 Cup Challenge.
• Delivered events on time, within budget and exceeded expectations.
• Activation and leverage of sponsorship and ambassadors.
• Managed creation of marketing materials, media releases, collateral and sales support tools.

• Developed and implemented comprehensive marketing plans to increase brand awareness.
• Developed creative ideas for product launches and special offers.
• Conducted market research to identify potential target audiences for campaigns.
• Provided support in the planning, coordination, and execution of promotional campaigns.
• Provided input into the development of brand guidelines for consistency across channels.

• Public relations and communication strategies for state and federal government departments, crisis management, media engagement and training.