Amardeep Singh Risam

To demonstrate strong, consistent, and committed leadership values by always leading by example.
 Be responsible for achieving and exceeding sales targets, enhancing market share, and managing
customer relationships for both the core business and ice cream business separately.
 Emphasize the importance of time management and a sense of urgency in all assigned tasks,
fostering efficiency and performance improvement throughout the team.
 Prepare, propose, and secure approval for monthly volume deals for customers in the Southern
region.
 Oversee key customer management and account development, driving team performance
improvements through proactive planning and prioritization of critical issues and opportunities.
 Take ownership of maximizing monthly sales outcomes and ensuring exceptional customer
service. Place particular emphasis on optimizing sales before the end of each month, including
effective management of TT customers through TT agreements for maximum value and sales.
 Manage the business universe through structured call schedules, regularly reviewing and refining
routes and route-to-market strategies to enhance efficiency and achieve desired results. Mitigate
time theft, fuel wastage, and poor performance as ongoing considerations.
 Communicate sales and rebate updates to respective customers on a weekly basis.
 Ensure the management and communication of all deliveries (truck load and direct container) to
all relevant parties in alignment with monthly/quarterly rebate and volume targets.
 Compile conduct quarterly and yearly partnership reviews with all TT customers.
 Manage the renewals and approvals of new TT Agreements across the Southern Region.
 Hold daily, weekly, and monthly meetings with all Southern Sales staff to coordinate key priorities
and provide assistance in overcoming issues hindering sales or requiring support for maximizing
sales growth and strategic focus.
 Distribute daily sales updates to all required staff/branches in the company's designated format.
 Strategise, prepare, and propose solutions for sales and customer-related issues within the
region, preventing them from escalating into losses for customers or the company.
 Prepare, propose, seek approval for, and manage all near-to-expire or slow-moving SKU's.
 Ensure the management of Share of Visible Inventory (SOVI) and Picture of Success (PICOS)
aligns with the business expectations in all possible scenarios.
 Carry a minimum of 1 branch visit per month.

 Implement training workshops to enhance the skills and align the sales teams with the
company's strategic objectives and specific job requirements. The expectation is for you to
conduct weekly workshops, rotating through various sales teams within the region.
 Develop and enhance the sales team and individual performance through the delivery of sales
training programs, performance management feedback, personnel development, and
accountability.
 Regularly conduct coaching activities to assist and enhance people's skill sets, evaluate
performance, monitor market trends, analyze competitive activity, identify business
opportunities, and address customer complaints.
 Continuously improve and review customer service levels on a monthly basis across all
distribution channels.
Manage and address all customer queries and complaints in accordance with company policies
and expectations.

 Manage and mitigate any potential loss or costs associated with performance deficiencies,
inefficiencies, policy violations, theft, or negligence within sales teams and the sales universe.
 Provide all required reports accurately and on time, as instructed by the Company Directors, CFO,
NSM, or General Manager. This includes but is not limited to current reporting requirements on
customer Stock on Hand (SOH), pricing surveys, and presentations for weekly sales meetings.
 Manage and coordinate any quality complaints or concerns with relevant departments.
 Ensure the improvement and maintenance of Customer Master Data integrity.
 Ensure that cooler and freezer Planograms, Recommended Retail Prices (RRP), and
Recommended Wholesale Prices (RWP) are consistently maintained and managed. This entails
conducting daily checks and ensuring photo evidence is provided. Any non-compliant coolers
should be promptly addressed and rectified via WhatsApp groups with an immediate call for
action.
 Formulate and propose trade marketing activities aimed at increasing sales volume while
aligning with the anticipated business outcomes for performance measurement.
 Prioritize the efficient and effective use of PIL Company assets, promoting their optimal
utilization.
 Maintain all company property, equipment, and materials in good, organized, and reusable
condition, which also extends to our working environment. Uphold a professional image and disciplined behaviour that upholds the company's reputation.

• To demonstrate strong, consistent, and committed leadership values.
   Apply a high level of ‘time management’ emphasis upon team for efficiency gains and
  performance management.
   Development & improvement of Sales team and individuals through delivery of Sales Training
  programs, Performance Management feedback, Personnel development, and
  accountability.
   Ensure effective communication and support is given to the entire sales team that will deliver
  the best possible return on all sales / merchandising activities.
   To distribute sales updates (in company format) to all required staff on a daily basis.
   Key customer management, account development, team performance improvement
  through forward planning approach and prioritization of urgent / important issues /
  opportunities.
   Manage renewals and approvals of new TT Agreements throughout PNG.
   Ensure TT customers are managed though TT agreements for maximum value and sales.
   Ensure Sales and Rebate updates are communicated with respective customers on a
  weekly basis.
   Ensure all Shipments/Direct container delivers are managed in conjunction with Rebate
  targets and monthly sales budgets/maximizing sales volumes.
   To compile and conduct year end partnership reviews with all TT customers.
   Ensure the business universe is managed through structured call schedules.
   Ensure customer service levels are improved and reviewed on a monthly basis throughout all
  distribution channels.
   To manage all customer queries and complaints in alignment with company policies and
  expectations.
   To manage and co-ordinate any quality complaints or concerns with relevant departments
  where necessary.
   To ensure pricey surveys and customer stock counts are executed accurately and distrusted
  to GM and Directors on a weekly basis.
   Ensure Customer Master Data integrity is improved and maintained.
   To ensure compliance of freezer planograms and Refrigeration containers, RRP and RWP are maintained and managed.
• To ensure Share of Visible Inventory (SOVI) and Picture of Success (PICOS) is managed to the
  business expectations in every scenario possible.
   Initiate trade market activities that will deliver incremental sales volume and aligned with
  expected business outcomes to measure performance trends.
   Apply regular ‘coaching run’ activities to assist and develop people skill sets, assess people
  performances, market trends, opposition activity, business opportunities, customer
  complaints etc.
   Ensure all company property, equipment and materials are kept in good, neat and reusable
  condition. This includes our working environment. Always maintain a professional image and
  disciplined behavior not bringing disrepute towards the company.

• Liaising with customers and accounts and customer service departments in order to ensure all the accounts are up to date in terms of payments and all customer complaints are prioritized and sorted on war footed basis

• Took additional responsibility in managing one of the group companies - 'Colorpak Limited' leading packaging producer and supplier in Papua New Guinea
• Developed sales and market size for Colorpak Limited and turned the company into best profit making unit both in POM and Lae
• Handled clients like - Brian Bell, Chemica, all major super markets, all premium hotels, BNBM, Tropicana, Sengda, all major mining companies, leading property management companies, Govt
• Departments, CPL Group, Paradise Foods, Pacific Industries, Laga Industries, Mainland Holdings, Goodman Fielder Intl
• Etc.
• And many more
• Spearheading Food Services, Bakery, Modern Trade Division of the company
• Developing the 'HORECA' channel for the company
• Ensuring ranging of all products is done in all the Tier 2 and Tier 3 customers & Major Supermarkets across Port Moresby
• Developing strategies to make the bakery division profitable and achieving volumes through sales and deeper penetration into the market
• Developing markets outside Port Moresby for Arthur's Pie - The leading pie brand in Papua New Guinea
• Ensuring all the key accounts are managed properly and ensuring timely delivery of products and services is achieved
• Ensuring better management of trading terms with the key accounts under food services

• Managed company's day to day operations which included (Procurement, production planning, warehousing etc.)
• Managed and set up the entire sales and distribution set up for the 2 provinces in India
• Set up marketing and market research team for the company
• Also set up the entire sales division for the company at the inception
• Played a pivotal role is setting up the re-distribution network for the Key Customers in the respective areas
• Set up channel sales distribution in Gujarat and Maharashtra
• Played important role in Business Development, New Business Development for various products and categories for the company
• Was responsible for the profitability of the company and its managed the P&L performance
• Initially in-charge of Sales & Marketing for Lae (covered Momase, Highlands & NGI region)
• Took care of daily sales targets for each of these regions
• Managed key accounts customers in Lae, Highlands, Madang, Sepik and NGI regions
• Major role in developing marketing and market research team and analysis y conducting various market research drives and initiatives from time to time
• Leading role in setting up distribution and re-distribution for the customers and major key accounts
• Also developed channel sales distribution in Lae and Highlands regions
• Set up institutional sales especially servicing Govt
• Departments, mining companies and serviced corporate clients
• Reported directly to the Group General Manager and Managing Director
• Carried promotional strategies and handled Trade and Consumer promos from time to time
• Played crucial and strategic role in the area of new product and business development for the company
• Spearheaded the development of growing the untapped markets in the remote locations of Papua New Guinea
• Closely worked with the procurement team in getting and developing new products strategies for tapping the mid and lower middle segment of Papua New Guinea
• Spearheaded and attended International Furniture Trade Fairs in Malaysia consequently for 3 years as a part of new product development and innovation strategy for the company

• Company Overview: Part of Tolaram Group, a company operating in the FMCG sector
• Administered the entire Sales & Marketing for the Northern Zone & also handled the entire Finance & Admin operations for the zone
• Handled the Tier 1 customers for the entire Northern Zone covering 16 provinces under the zone
• Responsible for the entire P&L for the zone by achieving Sales Targets monthly, quarterly and Yearly
• In-charge of generating and presenting MIS reports for the zone
• Also involved in Budgeting and preparation of operational and financial budgets for the zone and present the same to the top level management for making key decisions
• Conducted sales & marketing promotions from time to time
• Creating awareness and market share for the brand from time to time with various sales and marketing plans set in a calendar year
• Successfully implemented Six Sigma process and enhanced the overall efficiency of the organization and the zone in terms of performance which included stock management, debtors management, warehouse management, distribution and supply chain management
• Managed Key Accounts and handled sales, marketing, distribution, re-distribution, payrolls, incentives & commission & administration
• Played key role in setting up the company from inception
• Part of Tolaram Group, a company operating in the FMCG sector

• Company Overview: One of the leading Logistics and Supply Chain Company BHN Limited one of the Group companies of Tolaram Group - Nigeria
• Worked closely with the Finance and Operations Team to put systems and processes in place for smoother operations and overall profitability of the unit
• Pioneered in collecting long overdue collections converted 80% of the potential Bad Debts into cash and helped in improving the cash flow and the working capital of the company
• Laid out various strategies and systems in place for smooth operations which lead to minimizing the down time and improved serviceability in providing logistics solutions to the top clients in Nigeria
• One of the leading Logistics and Supply Chain Company BHN Limited one of the Group companies of Tolaram Group - Nigeria

• Did Internship in the area of finance with Suzlon Energy Limited in Pune
• Majored in various ways to reduce finance cost and alternate tools to reducing finance cost
• Diligently worked on 'Working Capital Management' - Practical approaches and ways for the better management of the same

• Handled a team of 25 people on Bank of America Project on their Out Bond Business Process outsourcing
• Successfully created and set up process of collection of long outstanding mortgage payments
• Awarded as the best Team Leader for this project in the year 2005