Amber Cang
Sydney,NSW
Summary
Dynamic marketing professional with a proven track record at Bluedoor Digital Group, excelling in brand management and project execution. Spearheaded multi-platform campaigns, driving significant engagement growth. Skilled in B2B marketing and data analysis, I thrive in fast-paced environments, delivering results that enhance customer experiences and boost conversion rates.
Overview
5
5
years of professional experience
Work History
Operations Coordinator (Casual)
Australian Tours Management
01.2025 - 12.2025
- Coordinated tour operations and on-site staff for the full-day trip to Hunter Valley.
- Coordinated logistics, vendor communication, and customer experience for over 2,000 travelers, ensuring 95%+ satisfaction.
Marketing Intern
Macquarie Uni Startup - SAM.Coach
01.2025 - 11.2025
- Built B2B lead generation workflows that lifted conversion by 20% through segmented content and CRM nurturing.
- Ran multi-channel marketing campaigns to nurture a lead pool of 10,000+ contacts, resulting in 20+ product demos.
Senior Marketing Executive
Bluedoor Digital Group
01.2021 - 01.2023
- Managed multi-platform social campaigns across 5 product lines, achieving over 30% YOY reach growth.
- Produced weekly performance reports, highlighting the Shell Helix campaign, with over 10M impressions and increased engagement of over 30%.
- Oversaw a team of six to ensure coordinated project execution across all components.
Education
Master of Marketing -
University of Technology Sydney
Sydney, NSW02-2026
Bachelor of Business - Economics
Shanghai University of International Business And Economy
Shanghai01.2018
Skills
- Brand management
- B2B Marketing
- Lead generation
- CRM
- Project management
- Data analysis
- Vendor engagement
- Digital marketing
Projects
Shell National Mechanic Competition
Event Manager
01/01/21 - 12/31/23
Headed the strategic planning and execution of three Shell National Mechanic Competitions, attracted over 10K contestants online, and spanned across cities offline, leading to a 30% increase in B2B sales, and over a 150% rise in daily active users
Harvard Marketplace Branding Simulation
CEO
01/01/24 - 12/31/24
Executed strategic decisions as CEO, enhancing market share, profitability, and overall performance. Led the team to achieve 1st place in a competitive global business simulation developed by Harvard, and achieved top 10% ranking globally.
References
Roger Yu, Co-Founder of SAM.Coach, roger@sam.coach, 0402 839 999, Available for oral reference upon request
Timeline
Operations Coordinator (Casual)
Australian Tours Management
01.2025 - 12.2025
Marketing Intern
Macquarie Uni Startup - SAM.Coach
01.2025 - 11.2025
Senior Marketing Executive
Bluedoor Digital Group
01.2021 - 01.2023
Master of Marketing -
University of Technology Sydney
Bachelor of Business - Economics
Shanghai University of International Business And Economy