Amber Tong
7 Edgar Cr，Belfield,Australia
Summary
Proven over 6 years experiences in retail industry. Outstanding relationship building skills with customers and external stakeholders
Overview
16
16
years of professional experience
Work History
General Manager
CSTA GROUP PTY LTD
Belfield, NSW
06.2022 - Current
- Advising executives and clients on advertsing strategies and campaign to reach target market , creating consumer awareness and effectively promoting the attributes of goods and services.
- Implement interactive marketing programs-social media, email , website.
- Build relationship with customers and deliver excellent customer service by engaging and connecting with them and responding to their needs.
Marketing Specialist
111Realty
07.2014 - 01.2022
- Driving the digital market strategy in Australia and overseas
- Planning, developing and organising advertising policies and campaigns to support sales objectives
- Advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
- Implement interactive marketing programs – social media, email, websites
- Manage and evaluate social marketing strategies
- Ensures brand consistency
- Responsible for all creative for advertising, promotions
- Analysing data regarding consumer patterns and preferences
- Interpreting and predicting current and future consumer trends
- Researching potential demand and market characteristics for new services and collecting and analysing data and other statistical information
- Supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
Media Executive
Jiajia.com.au
01.2013 - 01.2014
- To posses leadership skills and has a strong sense of brand and marketing capabilities
- Media executives wield a lot of control and influence, although usually with the approval of a board of directors, and direct the company's future operations
- Meet and liaise with clients to discuss and identify their advertising requirements;
- Work with agency colleagues to devise an advertising campaign that meets the client's brief and budget;
Store manager
Michel’s Patisserie - Strathfield Plaza
Strathfield
01.2009 - 01.2013
- To manage, control and develop the success of Michel’s Patisserie within the Strathfiled area
- Provide a unique coffee experience to all of our customers by providing a prompt service, quality beverages and products and maintaining a clean and comfortable environment
- Build relationships with customers and deliver excellent customer service by engaging and connecting with them and responding to their needs
- Support staff and ensure the required Michel’s training is delivered to enable them to be accountable for delivering excellent customer service
- Develop positive relationships with the shift team by understanding and addressing individual motivation needs and concerns, providing coaching and direction to maximize their potential
- Plan and execute staff training, challenging the senior team leaders and Baristas to deliver and exceed Michel’s values
- Plan, identify, communicate and delegate appropriate responsibilities i:e training advocates and practices to the team
- Participate in the implementation of recruitment and selection procedures
- Appraise and counsel your team on their performance
- Monitor and coach standards
- Effective time management, constantly monitor store staffing levels
- Establish good working relationships internally and externally
- Manages with integrity, honesty and knowledge to promote the Michel’s culture and values
- Demonstrates a calm exterior during periods of high volume or unusual events
- Follow operational polices and procedures, including cash handling, security and health and safety
- Follow all cash management and cash register policy duties, ensure proper cash management practices are followed by the shift team
- Plan & execute the seasonal & promotional calendar ensuring the whole team are fully aware of the planned changes
- Continually identify quality and service improvements and ensure these are integrated into future activities
- Discuss and actively encourage the team to regularly diagnose customer’s needs and influence decisions to maximize value for customers and the business
- Establishing good working relationships internally and externally
- Networks within the community to build strong relationships and promotes Michel’s interests and values
- Ensure that the Michel’s Health and Safety and environmental practices are followed and make suggestions for improvements where necessary
Education
Bachelor of International Communication - Arts
Macquarie University
12.2015
Diploma of Arts - Arts
SIBT in Macquarie University
12.2011
Skills
- Sales
- Branding
- Advertising and marketing
- Process improvements
- Customer service
- Property information filing
- Administrative support
Timeline
General Manager
CSTA GROUP PTY LTD
06.2022 - Current
Marketing Specialist
111Realty
07.2014 - 01.2022
Media Executive
Jiajia.com.au
01.2013 - 01.2014
Store manager
Michel’s Patisserie - Strathfield Plaza
01.2009 - 01.2013
Bachelor of International Communication - Arts
Macquarie University
Diploma of Arts - Arts
SIBT in Macquarie University
Similar Profiles
Narmolly HalafihiNarmolly Halafihi
Customer Service Agent at Probe Group Ltd PTY - Flybuys GroupCustomer Service Agent at Probe Group Ltd PTY - Flybuys Group
Zhou FangZhou Fang
Office Assistant at Quercus Building Group Pty LtdOffice Assistant at Quercus Building Group Pty Ltd
Reef BeattieReef Beattie
First Year Electrical Apprentice at SM Electrical Group PTY LTDFirst Year Electrical Apprentice at SM Electrical Group PTY LTD
Nabil BahoNabil Baho
Retail Team Member/ Warehouse Team Leader at Fantastic FurnitureRetail Team Member/ Warehouse Team Leader at Fantastic Furniture
Juan Jose FernandezJuan Jose Fernandez
Art Assistant at All Saints Greek Orthodox Grammar SchoolArt Assistant at All Saints Greek Orthodox Grammar School