Amelia Howell
Brisbane,QLD
Summary
Growth executive with extensive experience in establishing and maintaining key client relationships, revenue generation and retention in operations, advice and SaaS. Diverse background in technology, law and hospitality sales and technical operations. Proven to consistently exceed targets and achieve goals. Confident in managing cross-functional senior stakeholders to achieve alignment and fast track projects. Agile and consultative approach to improvements of efficiencies and sales processes though continued training and team development.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Growth and Strategy Manager
Domain Group
Brisbane, QLD
08.2023 - Current
- Developed and implemented a comprehensive growth strategy to optimize customer acquisition, retention, and engagement across Commercial Real Estate and New Developments in the Queensland market.
- Monitored industry trends and competitor activities to inform strategic decision making around product development and marketing efforts.
- Designed strategies for leveraging new technologies or platforms that could drive customer acquisition or engagement.
- Identified potential partnerships or collaborations that could lead to increased reach or visibility.
- Coached, developed and motivated team to achieve revenue goals.
Head of Sales - SettleIT
InfoTrack AU
Sydney, NSW
11.2021 - 07.2023
- National Sales Manager, team of 15 sales professionals selling to legal professionals in the outsourcing of their property matters. Newly created role, established both team and process to grow settlements division the largest legal technology provider in Australia.
- Overachieved revenue targets FY22-23 by 37%.
- Establishing sales metrics, KPIs and growth projections supported by data driven analysis to drive activity and conversion.
- Creation of Salesforce & PowerBI reports and dashboard.
- Successfully created marketing and growth campaigns with key stakeholders, reliance on internal and external resources.
- Growth of Agency panel by 40% in FY22, establishing a team and process to drive success and mitigate risk in complex property transactions Nationally.
- Training and development of sales, account management team across sales methodologies and legal compliance.
- Fiscal reporting on revenue generation, P&L and growth opportunities and strategic plans to Executives and Board members.
Senior Growth and Product Specialist - SettleIT
InfoTrack AU
Sydney, NSW
01.2021 - 12.2021
- Business Development and Account Management role in the legal technology sector; responsible for the direct growth of a SaaS product with an outsourcing complex sales cycle from small to enterprise clients.
- Exceeded KPI 120% and achieved 87% retention in a hybrid sales/account management function. This was achieved through the development of a strong portfolio, a strategic plan across multiple avenues, establishing strong industry relationships and partnerships.
- Training and development of new team members, in both sales methods and legal technology sales. Achieved through creation of formalised training program in a joint effort with People & Culture.
Director
Tongue Thai'd Pty Ltd
Adelaide, SA
03.2020 - 01.2021
- Director of a successful restaurant during the pandemic.
- Operational and fiscal management of the business, diversification of revenue. This was achieved through creative marketing campaigns, the introduction of takeaway options with the repurpose of staff into new roles meaning that all staff could remain gainfully employed.
- Responsible for the accounting preparation, BAS, Payroll and financial reporting, managing of staff and rostering, business operations, policy introduction and technological solutions to benefit the business.
Client Success Manager
InfoTrack US
Chicago, ILLINOIS
03.2019 - 03.2020
- Secondment position in the US with the ATI Group, responsible for growth in a new market.
- Developed key relationships with regulatory bodies, key partners and clients. This was achieved through networking, presenting and consulting on joint ventures.
- Successfully commenced sales of eFiling integration with State and Federal Courts and SaaS solutions in the legal market, this was achieved as an individual contributor and supporting growth of hiring a sales team.
Senior Client Relationship Manager
LEAP
Brisbane, QLD
11.2017 - 05.2019
- Responsible for the review, negotiation and responsible for generating B2B SaaS commercial agreements in the legal practice management space.
- Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
Client Renewal Manager
LEAP Legal AU
Brisbane, QLD
05.2017 - 11.2017
- Renewal of commercial SaaS solution for a 3 year term in the legal practice management space. Requiring creation and presentation of a bespoke agreement to retain business and close of additional opportunities as a cross-sale.
- Identification of new opportunities and partnerships with existing and new clients.
- Awarded Annual Top Performer award for revenue generation.
Junior Lawyer
Shaw & Henderson
Adelaide, SA
06.2016 - 06.2017
- Conducted research and analyzed documents to prepare findings and formulate alternatives.
- Researched cases, prepared briefs, collected data and interpreted legal information.
Volunteer
JusticeNet
Adelaide, SA
06.2015 - 03.2017
- Not-for-profit legal community centre, tasked with streamlining volunteer, relationship fostering with external stakeholders for funding and support.
- Identified key partnership opportunities and market segments to properly coordinate volunteer efforts.
- Conducted legal research and analysis to draft legal opinions, studies and reports.
- Provided legal advice, opinions and solutions regarding issues and risks on various transactional and regulatory matters.
Legal Clerk
Neil Rainford Legal
Adelaide, SA
06.2016 - 01.2017
Restaurant Manager
2KW
Adelaide, SA
02.2015 - 01.2017
Legal Clerk
Polson & Co
Adelaide, SA
06.2011 - 12.2012
EDiscovery Support Specialist
Lexvocco - Australian Submarine Corporation
Adelaide, SA
12.2011 - 05.2013
Education
Bachelor of Law -
University of Adelaide
Adelaide, SAGraduate Diploma of Legal Practice -
University of Adelaide
Adelaide, SASkills
- Strategic Growth & Revenue Generation
- Sales Planning, Marketing
- Fiscal Forecasting & Budget Management
- Metric Driven Strategic Management
- Result Driven Professional
- Development of Stakeholder Relationships to Commercial Advantage
- Training & Development of High Performing Teams
- Risk Mitigation
- Contract Review & Negotiation
- Client Renewal & Retention
Certification
- Australian Practicing Certificate, NSW, Current
- C-Class Drivers Licence, SA, Current
- Diploma of Leadership and Management, SA, 2023 - Current
- Introduction to Leadership and Management Training, 2022
- Sustainable Business Strategy Planning, Harvard Business Online, 2019
Technology Experience
- Advanced Salesforce CRM knowledge, including Pardot marketing, agile & adaptable reporting, dashboards and sales drivers, Monday & Hubspot
- Microsoft Suite (advanced Excel understanding)
- XERO, MYOB, Maple
- Marketing tools and minimal design experience
- HR3, BambooHR
- LEAP, Smokeball, Clio
Timeline
Growth and Strategy Manager
Domain Group
08.2023 - Current
Head of Sales - SettleIT
InfoTrack AU
11.2021 - 07.2023
Senior Growth and Product Specialist - SettleIT
InfoTrack AU
01.2021 - 12.2021
Director
Tongue Thai'd Pty Ltd
03.2020 - 01.2021
Client Success Manager
InfoTrack US
03.2019 - 03.2020
Senior Client Relationship Manager
LEAP
11.2017 - 05.2019
Client Renewal Manager
LEAP Legal AU
05.2017 - 11.2017
Junior Lawyer
Shaw & Henderson
06.2016 - 06.2017
Legal Clerk
Neil Rainford Legal
06.2016 - 01.2017
Volunteer
JusticeNet
06.2015 - 03.2017
Restaurant Manager
2KW
02.2015 - 01.2017
EDiscovery Support Specialist
Lexvocco - Australian Submarine Corporation
12.2011 - 05.2013
Legal Clerk
Polson & Co
06.2011 - 12.2012
Bachelor of Law -
University of Adelaide
Graduate Diploma of Legal Practice -
University of Adelaide
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