Ami Joy
Rowville,VIC
Summary
Strategic and results-driven performance marketing specialist with over three years of experience in paid social, paid search, and marketing campaign management at Young Folks. Proven expertise in creating data-driven strategies to optimise ROAS, implement multi-channel campaigns, and drive customer engagement across the marketing funnel. Strong collaborator with a passion for creative thinking, A/B testing, and delivering tangible outcomes. Seeking to contribute advanced technical knowledge and strategic insight to a dynamic organisation focused on driving results.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Performance Specialist
Young Folks
09.2024 - Current
- Deployed multichannel marketing strategies to meet and exceed client goals and nurture prospective customers through their customer journey
- Managed ongoing marketing retainers for 8-10 small-medium clients across multiple industries including not-for-profits, education, eCommerce and other service-lead organisations.
- Tracked key performance indicators to measure success of campaigns.
- Coordinated with design and media teams to develop high-quality creative assets.
- Managed marketing budgets, media plans and ongoing marketing management for 8-10 clients.
- Conducted regular monthly meetings with clients to discuss performance and strategise for ongoing success.
Marketing Specialist
Young Folks
03.2024 - 09.2024
- Managed digital projects from initial concept through final implementation and live monitoring.
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
- Provided exceptional ongoing account management to existing clients, facilitating successful ad campaigns, developing lasting partnerships.
Marketing Coordinator
Young Folks
01.2023 - 03.2024
- Developed and implemented paid search, social and display campaigns to drive performance initiatives for clients.
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
Digital Content Assistant
Young Folks
01.2022 - 01.2023
- Wrote engaging and successful marketing, advertising, and website copy.
- Used various market research tools and techniques to gather, analyse and interpret data.
- Conducted primary and secondary research to better understand customer needs and behaviours.
- Created engaging content for Pinterest, Facebook, and Instagram.
Education
Bachelor's Degree - Communication And Media Studies
Deakin University
Melbourne, VIC09-2021
VCE High School Graduate -
Caulfield Grammar School
Melbourne10-2017
Skills
- Expertise in managing paid advertising across platforms, including Meta, LinkedIn, Spotify, Google Search, Google Display, and Google Performance Max
- Proven ability to develop and implement multi-channel marketing strategies that drive measurable results
- Strong client relationship management, ensuring alignment between campaign goals and business objectives
- Skilled in presenting key strategies and overseeing their seamless implementation
- Results-oriented campaign management, focusing on continuous optimisation for CPA and ROAS improvement
- Advanced proficiency in performance tracking across platforms and campaigns
- Experience in SEO optimisation, including keyword planning, link building, and website enhancements
- Effective budget management to achieve target ROAS and CAC while maximising campaign efficiency
Accomplishments
- Achieved a 5.09 ROAS by developing and optimising Meta and Google Ads campaigns for a high-stakes charity initiative, contributing to the client's $1,000,000 donation target during a critical 24-hour match-giving period.
- Generated 2,030 leads YTD through a strategic lead magnet campaign, guiding prospective clients through the customer journey at an industry-leading CPL of $0.89.
- Drove 206 high-intent link clicks in 30 days using Google Display Ads with precise targeting on education-related URLs, supporting prospective parents in their school enrolment decisions while achieving an efficient $0.46 CPC.
Certification
- Navigating Generative AI Course by GEN8
- Google Ads Bootcamp by Kaity Griffin
- The SEO Playbook by Robbie Richards
Timeline
Performance Specialist
Young Folks
09.2024 - Current
Marketing Specialist
Young Folks
03.2024 - 09.2024
Marketing Coordinator
Young Folks
01.2023 - 03.2024
Digital Content Assistant
Young Folks
01.2022 - 01.2023
Bachelor's Degree - Communication And Media Studies
Deakin University
VCE High School Graduate -
Caulfield Grammar School
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