Amira Ross
Sydney
Summary
A motivated, outgoing and energetic self-starter with 10 years + of experience gained in PR, Events and Marketing. A comprehensive skill set built on a solid foundation of careful planning, cogent negotiation skills and effectual organisation. Proven track record of successfully managing multiple freelance assignments concurrently, meeting deadlines and client satisfaction. Possessing excellent communication skills while interacting effectively with both technical and non-technical personnel at all levels.
Overview
14
14
years of professional experience
Work History
PR, Marketing and Events; Contractor
Culture Kings, Vodka&, Matteo, Sussudio And More
02.2019 - Current
- Creating strategies and campaigns with a strong digital focus
- Creating and implementing paid and organic social strategies
- Build audience and content strategies to segment, target and engage prospects via effective marketing campaigns
- Drive campaign execution and lead generation
- Use automation tools to deliver campaigns, improve segmentation and lead scoring
- Ensure that all events and campaigns are delivered on time and budget
- Own and lead the strategic planning and marketing of all client events and associated campaigns
- Creating, managing an implementing creative concepts and briefs for influencer and agencies, ensuring the brands I work with have material that is relevant to their target audience and on brand
- Scouting and booking of all talent for events and campaigns ensuring they are inline with the clients brand/product
- Identify, negotiate, liaise and manage influencers and celebrities.
Social Media Influencer Manager
CHADWICK MODELS
02.2018 - 02.2019
- Management and oversight of Sydney, Melbourne and Perth influencer management teams
- Identifying and developing relationships with key online influencers, bloggers and vloggers
- Developing influencer marketing strategies
- Work with PR companies to coordinate communication with high-profile influencers in order to plan influencer and press events
- Collaborate with creative and marketing teams on influencer-driven content production
- Work with merchants and vendors to manage influencer programs
- Negotiate and manage influencer campaign budgets
- Develop influencer campaign-specific program briefs and social posting guidelines for clients
- Advise on and build strategic partnerships as needed
- Negotiate influencer contracts
- Source and vet talent to support corporate, divisional or brand campaigns.
Events & Client Campaign Manager
AC AGENCY
08.2017 - 02.2018
- Own and lead the strategic planning and marketing of all client events and associated campaigns
- Ideate, organise and deliver international event programs including; product launches, conferences, showcases, networking and other specialised events
- Scouting and booking of all talent for events and campaigns ensuring they are inline with the clients brand/product
- Identify, negotiate, liaise and manage influencers and celebrities
- Ideate and create social content as well as managed social media accounts for clients brands
- Ideate, create and manage Product send outs to media, influencers and celebrities
- Ensure that all events and campaigns are delivered on time and budget
- Ensure that all event administration is in order including; processing of registration, adjustments, checking and authorising supplier invoices.
Project and Campaign Management Manager
NEW GROUND
01.2016 - 08.2017
- Create, execute and manage multiple project work plans meeting changing needs and requirements in real-time
- Identify & evaluate client needs and ideate alternative solutions
- Identify, assign and manage resources against delivery timelines
- Manage operational aspects of projects/campaigns and scope
- Effective and action-oriented comms with internal & external stakeholders
- Asses risk and exposure on all projects and campaigns
- Ensure documentation is complete, current, and stored appropriately
- Cost-to-completion on projections and make decisions accordingly
- Accurately forecast revenue, profitability, margins and utilization
- Coordinate completion of defined campaign activities
- Test new marketing technologies and strategies for campaigns
- Manage campaign budget and ensure spending delivers ROI
- Ideate and create advertising, marketing, contests and promotions in cross-functional teams
- Develop campaign plans with input from client stakeholders
- Review all deliverables prepared by team before passing to client
- Prepare for engagement reviews and quality assurance procedures.
Events Manager
FRONT ROW EVENTS GROUP
07.2013 - 01.2016
- Events, fundraisers, press junkets, conferences and luncheon coordinator
- Key stakeholder relationship management
- Project scoping, budgeting and scheduling
- Sourced, negotiated and oversaw event suppliers
- Post-event metric analysis
- Database management and project cataloguing
- Operational and administrative management.
Producer
FLUID PRODUCTIONS
06.2010 - 07.2013
- Creating synergistic work environments: contractors, crew, cast and client
- Streamlining online/offline workflows
- Sourcing of Locations/Talent/Crew/Logistics/Suppliers
- Mass scheduling, organization and team management
- Script and program ideation
- Production scheduling and budgets
- Talent casting
- Hiring and rate negotiation of crews and contractors
- Project risk assessments
- Issue resolution
- Insurance, health & safety, copyright, union agreement management.
Education
Digital Marketing -
General Assembly
01.2016
Diploma of Production -
SAE Institute
01.2009
Bachelor of Marketing -
NYIT (New York Institute of Technology)
01.2005
Skills
- Campaign Management
- Marketing/PR/Events
- Social Media Management
- Talent Scouting
- Models Celebs Bands
Personal Information
Title: Social Media Influencer Manager
Timeline
PR, Marketing and Events; Contractor
Culture Kings, Vodka&, Matteo, Sussudio And More
02.2019 - Current
Social Media Influencer Manager
CHADWICK MODELS
02.2018 - 02.2019
Events & Client Campaign Manager
AC AGENCY
08.2017 - 02.2018
Project and Campaign Management Manager
NEW GROUND
01.2016 - 08.2017
Events Manager
FRONT ROW EVENTS GROUP
07.2013 - 01.2016
Producer
FLUID PRODUCTIONS
06.2010 - 07.2013
Digital Marketing -
General Assembly
Diploma of Production -
SAE Institute
Bachelor of Marketing -
NYIT (New York Institute of Technology)
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