Amirah Farzana
Melbourne,Australia
Summary
Marketing strategist with expertise in developing and executing impactful campaigns. Proven track record in market research, content creation, and social media management, leading to enhanced brand visibility and customer engagement. Recognized for creativity and problem-solving skills that drive successful initiatives.
Overview
1
1
year of professional experience
Work History
Secretary / High Commitee
Liaison Body of Malaysia in Melbourne
Melbourne, Australia
01.2024 - 03.2025
- Spearheaded a recruitment drive alongside the marketing director, creating a two-week actionable marketing plan, driving consistent social media engagement (1,000 views per reel), and securing quality candidates.
- Directed the creative vision of a flagship event with 300 attendees, coordinating the execution, and ensuring a cohesive vision among 6 teams.
- Created six graphics for events and promotions, performed audience analysis, and incorporated feedback and iteration.
- Costume designed and performed at three events, across 600 attendees, emceeing for one, and hosting the Annual General Meeting.
- Networking with ministers, government officials, and business owners across four events, pitching, promoting, and increasing awareness of the brand.
Education
Bachelor of Commerce - Marketing
The University of Melbourne
Parkville, VIC12-2025
Skills
- Social media marketing
- Project management
- Research
- Content creation tools (CapCut, Audacity)
- Content management systems (Meta Business Suite, Buffer)
- Marketing analysis
Accomplishments
- Malaysian Student Council 10th Corporate Insights and Excellence Case Competition: Committee's choice, first runner-up
- Top 100 Future Leader Awards shortlist
Timeline
Secretary / High Commitee
Liaison Body of Malaysia in Melbourne
01.2024 - 03.2025
Bachelor of Commerce - Marketing
The University of Melbourne
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