Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
EDUCATION & SYSTEMS
Business Operations Professional

AMITY WILSON

Serafino McLaren Vale
Port Noarlunga South,SA

Summary

Results-driven Business Development and Operations Professional with expertise in tourism, hospitality, sales, and customer experience. Skilled in fostering strong relationships, enhancing processes, and driving operational improvements. Proven experience in team leadership, business development, account management, and event coordination, dedicated to optimizing business performance and team effectiveness.

20
Years of experience

Work History

Food & Beverage Manager

7 Months
Serafino McLaren Vale | McLaren Vale, SA | 01.2026 - 08.2026
  • Oversaw daily operations across restaurant, cellar door, events, and functions, enhancing service standards, team coordination, and guest experience.
  • Use booking activity, trading information and operational observations to identify opportunities across service, staffing, revenue and customer experience.
  • Collaborated with departments to enhance communication and ensure a consistent guest experience throughout the venue.
  • Work across departments to improve communication and create a consistent guest experience across the venue.
  • Coordinated staff and event delivery in a fast-paced environment, aligning with broader business priorities.
  • Developed and implemented training programs for staff, enhancing service delivery and operational efficiency.

Event Coordinator & Cellar Door Host

2 Months
Hugh Hamilton Wines | McLaren Vale, SA | 11.2025 - 01.2026
  • Delivered engaging cellar door and event experiences, enhancing customer satisfaction through product knowledge and service.
  • Managed opening and closing procedures, overseeing POS operations and cash handling during peak trading periods to ensure smooth transactions.
  • Coordinated guest volumes, reservations and floor coverage and supported day-to-day team communication.
  • Addressed guest enquiries promptly to ensure satisfaction. and feedback professionally and assisted with event setup and delivery.
  • Managed opening and closing procedures, POS, cash handling and reconciliation during busy trading periods.

Buller Holidays Manager

9 Years 10 Months
Buller Ski Lifts | Mount Buller, VIC | 06.2015 - 04.2025
  • Managed the Buller Holidays function across a 10-year tenure, combining team leadership, customer experience, sales, business development, account management and operational delivery.
  • Developed business through trade and partner relationships, identifying opportunities to grow sales, strengthen partnerships and improve the customer journey.
  • Managed supplier, trade partner, and account relationships, overseeing agreements and commercial arrangements to ensure product support and foster ongoing relationship development.
  • Developed business through trade and partner relationships, identifying opportunities to enhance sales and strengthen partnerships while improving the customer journey.
  • Collaborated with marketing on campaigns, content and customer initiatives to strengthen brand visibility and engagement.
  • Implemented e-commerce initiatives and managed website administration to support online sales and customer accessibility.
  • Managed ticketing, reservation and customer systems through high-volume trading periods, maintaining accurate information and efficient processes.
  • Collaborated with marketing on campaigns and customer initiatives, enhancing brand visibility and engagement through targeted content.

Education

Bachelor of Science (BSc) - Exercise and Sport Science

University of Otago | 01-2009

Skills

Operations & Team Leadership
Customer Experience
Event Management
E-commerce & Marketing
Business Development
Account & Trade Management
Supplier Relationships
Process Improvement
Training & Development
Decision-making
Complex Problem-solvingg

Accomplishments

  • Supported the rollout of a new business model, helping grow revenue, strengthen the brand and improve the customer proposition.
  • Built and secured supplier, trade and commercial partnerships, bringing new partners on board and developing long-term relationships.

Timeline

Food & Beverage Manager
Serafino McLaren Vale
01.2026 - 08.2026
Event Coordinator & Cellar Door Host
Hugh Hamilton Wines
11.2025 - 01.2026
Buller Holidays Manager
Buller Ski Lifts
06.2015 - 04.2025
University of Otago
Bachelor of Science (BSc) from Exercise and Sport Science

EDUCATION & SYSTEMS

Reservations & CRM: Intopia, Aspenware, RTP|One Resort, RMS Cloud, Guest Centrix, Zendesk, Freshworks | Payments: Windcave, Nexio, Kount | Digital: Microsoft Office Suite, Machform, Google Forms, WordPress, HubSpot
AMITY WILSONBusiness Operations Professional