Marcella Indries

• Responsible for Product Category Management of 18 categories across a supplier network of 180.
• Evaluated current market trends and competitor strategies, guiding the development of innovative solutions to stay ahead in the industry.
• Negotiated contracts with suppliers and vendors, securing favourable terms for the company while maintaining strong strategic relationships.
• Established new revenue streams through targeted marketing initiatives and product diversification efforts.
• Communicated with members and suppliers positively with particular attention to problem resolution.
• Growth and development of supplier of choice marketing program within each key category.
• Working with all suppliers on marketing content suitable to our membership to drive sales.
• Conduct regular category reviews and analysis. Presenting opportunities back to the business & our membership.
• Directing strategy towards the profitable growth and operation of our members and business
• Closely monitoring the sales and rebate results against plans and budgets
• Planograms Implementation for each supplier across multiple categories

• Responsible for Product Category Management of key categories
• Sourcing new product lines in line with current local and global trends
• Developing new product lines in line with current local and global trends
• Understanding and knowledge of tooling and new product development processes in China
• Manage and develop new collections that appeal to mass market locally and globally
• Accurate forecasting and understanding of upcoming trends and product
• Driving continuous new product development where sensible in the business
• Analysis of range performance to maintain up to date and current ranges with customers
• Weekly and monthly analysis of range performance and suggested replenishment orders
• Analysis and understanding of exit strategies to allow for new products launches in a timely fashion
• Understanding of FMCG and being able to drive sales performance with key customers
• Establish and maintain effective relationships with key stake holders and customers
• New product presentation and suggested range selection presented to sales team & customers
• Optimize sales of products through accurate planograms
• Accurate research and understanding of local and global competitors the role they play in each category.

Sales & Product Management

• Coverage of all POS within Australia and New Zealand
• Established and Maintained effective strategic relationships that ensure growth opportunities for both brands
• Increase Swatch & Flik Flak sales in line with global budgets
• Accurate budgeting and forecasting for all key accounts weekly, monthly and annually.
• Timely submission and analysis of Sales reports inclusive of Sell in and Sell out data.
• Weekly analysis of range performance to maintain regular weekly replenishment that is beneficial to the brand
• Accurate stock forecasting for wholesale network replenishment and novelty product launches
• New product presentation and collection selection for all key accounts within launch plan timelines
• Manage and pursue inquiries of wholesale & B2B opportunities

Training & Visual Merchandise

• Train reseller store staff and Corporate store staff in products and merchandising within brand guidelines
• Train corporate store staff in Swatch Corporate modules – Sales, KPI's, Coaching & Leadership
• Produce and deliver training manuals and material for wholesale and corporate network
• Coordinate, book and execute display initiatives for key campaigns
• Provide and execute planograms in each point of sale within brand guidelines
• Elevate and negotiate Swatch & Flik Flak's presence in point-of-sale via increased space, location and/or shop-in-shop development as per brand criteria.

• Maintain and develop the following product categories child safety, anti-slip products,decorative and removable hooks, mounting tape and pet doors.
• Build strong relationships with Key accounts, customers, sales representatives and suppliers
• Oversee project management, building ranges and quality control
• Manage production and tooling with China-based suppliers
• Understanding and making sure product is compliant with latest standards for a global market
• Manage start to finish product life cycle, working on design with in house designers.
• Monitor product range, identifying new products and eliminating poor-performing products
• Ensure best prices with manufacturers, negotiating effectively
• Assist in developing sales budget, variance analysis and forecasts
• Provide market analysis for sales team and manage price list and discounts
• Research the market to understand competitors and develop effective tactics
• Assist with reviews, product presentations and planograms
• Develop brand and marketing plan to achieve revenue and profit-margin objectives
• Supervise promotional activities, improving positive brand awareness
• Handle customer enquiries and issues, providing excellent customer service.

• Maintained swimwear category in retail environment, liaising with buyers and suppliers
• Complete set up on new products within system & maintaining product data integrity
• Budgeted by sub category and styles across the category
• Adjusting stock levels and monitoring issues on a weekly basis to make sure stock was in appropriate part of the retail network
• Analysed product performance and liaised with China-based suppliers
• Managed stock releases and maintained accurate stock levels across retail network
• Performed sales analysis and forecasting, as well as size-break analysis based on overall design
• Accountable for aged inventory and highlighting to the buyer for exiting of ranges in a fast and timely manner
• Working with the in house designers to make sure the fit of garments was correct
• Maintained online store and marketing campaigns, including social media

Contract Role

• Managed data integrity and purchase orders for Queensland Health projects
• Monitored open orders, billing, inventory and key reports
• Processed goods receipts for internal consumption, and customer orders
• Organised equipment delivery and supply orders, and processed purchase orders
• Updated and maintained records through each order
• Used SAP to track records and data accurately.

• Oversaw daily maintenance of Apple category and compatible third-party products
• Maintained effective customer relationships to ensure repeat business
• Processed requisitions and customer quotes
• Maintained relationships with vendors and suppliers, and sourced product ranges effectively
• Drove sales according to annual budgets and KPI's
• Forecasted stock requirements and managed aged stock
• Marketed Apple and third-party products to channel, including retail, education and government
• Monitored orders to ensure customer satisfaction, and prepared quotes for customers
• Analysed market and competitors' prices, and sourced new suppliers
• Managed invoices and purchase orders, working with senior management to resolve discrepancies
• Monitored outstanding purchase orders and kept track of ETA's.

• Managed the furniture category in retail environment, supporting buying, sourcing and supplier liaison
• Analysed competitors' prices and ranges, and developed new business strategies
• Provided input for new potential ranges and set up new suppliers
• Managed daily purchasing and sourcing of product, and monitored stock throughout 50 retail stores and online
• Used Oracle to manage data accurately
• Worked with marketing and operations to identify and pursue critical success factors
• Identified samples for current and upcoming trends
• Supported customer-facing teams, providing training and assistance
• Reported to category managers, highlighting important sales figures and providing input for marketing campaigns
• Maintained online and in-store furniture catalogues.

• Provided excellent telephone-based customer service, resolving issues and enquiries
• Performed administrative duties within sales contact centre
• Tracked orders and ensured they reached customers; managed transport damages and losses
• Managed gift card data
• Provided product recommendations within 15,000-customer base
• Evaluated service delivery standards and addressed learning or development enquiries
• Used Oracle, Pivotal, Interaction CRM and ITSM CRM.