Reading Books: Enthusiastic about exploring various genres and topics to broaden knowledge and
perspective
Yoga for Mindfulness: Recently started practising yoga to enhance mindfulness and overall well-
being
As a final-year Master’s student in Business Analytics at Monash University, graduating in December 2024, I bring over three years of experience as an ETL Analyst at Accenture. I specialise in transforming data into actionable insights and aligning technical expertise with organisational goals. Passionate about social and environmental responsibility, I thrive in collaborative environments and am dedicated to delivering impactful, data-driven solutions. With a focus on detail, communication, and continuous growth, I am eager to contribute to innovative projects that drive positive change.
Projects
SAIEP Industry Project Jun’24 – Jul’24
• Conducted a thorough analysis of SHOP.COM’s digital marketing strategy, utilizing data insights to
develop targeted recommendations that aimed to improve marketing effectiveness and brand
positioning in the beauty and health sectors.
• Worked closely with team members to evaluate current marketing strategies, identify key
performance gaps, and propose data-driven solutions to optimize marketing efforts.
• Compiled and presented a comprehensive final report, outlining actionable strategies and data-
supported insights to address company challenges and enhance overall digital marketing
effectiveness.
Reading Books: Enthusiastic about exploring various genres and topics to broaden knowledge and
perspective
Yoga for Mindfulness: Recently started practising yoga to enhance mindfulness and overall well-
being