Amulya Chopra

• Performance Marketing Strategy: Led the development and execution of lead generation and customer acquisition B2B media strategies across paid search, programmatic display, and social media, driving measurable growth for key accounts.
• Customer Journey Management: Strategically managed the digital customer journey across the APJ & ME regions, guiding prospects from awareness to lead conversion ensuring a seamless transition through each stage of the funnel, resulting in higher engagement and conversion rates.
• ABM Campaigns Across APAC: Led successful Account-Based Marketing campaigns across industries like BFSI and Telco, collaborating with clients like Telstra, Microsoft, and Woolworths to drive targeted partnership media initiatives and enhance brand positioning.
• Cross-Functional Leadership: Managed a team of specialists, collaborating with creative, web, SEO, and client services teams to deliver integrated marketing campaigns, while driving continuous innovation.
• Client Relationship Management: Served as the main contact for key clients, providing regular performance reports and optimization insights, resulting in improved campaign outcomes and client satisfaction.
• Creative and Content Oversight: Directed the development of creative briefs and content for digital programs, including brand videos, campaign landing pages and B2B assets, ensuring alignment with goals.
• Publisher Relationship Management: Managed exclusive publisher relationships with Bloomberg, Forbes, Times Group, and AFR, optimizing offline and online programs with RAD targeting.
• Competitive Analysis: Employed SEMrush and SimilarWeb for media strategy development and competitive analysis, refining campaign approaches and identifying opportunities.

Achievements:

• Strategic Collaboration with Woolworths: Partnered with Woolworths to position Cognizant as their preferred consulting partner for technology execution and developed and executed digital media campaigns to enhance user engagement on their revamped customer portal, promoting the new platform to target audiences.
• Account-Based Marketing for Telstra: Executed a targeted ABM campaign with Telstra, showcasing Cognizant's Gen AI capabilities. This initiative successfully enabled Telstra to adopt cutting-edge technology for its interface requirements, driving innovation and business growth.
• Lead Generation Programs: Generated over 5,000 qualified B2B leads in 2 years across APJ & ME regions through LinkedIn and Programmatic Display programs.

• Paid Search Optimization: Managed and optimized paid search programs across APAC, NZ, and Australia, including targeting improvements, search query mining, keyword expansion, landing page testing, and bid management, reducing cost per click by 85% in one year.
• Media Campaign Oversight: Directed media planning, buying, and analysis for Paid Search and Remarketing campaigns, achieving ROI and CPA goals.
• Website Transition Management: Led the optimization of a new website launch with keyword-targeted content and on-page SEO improvements using WordPress and SEMrush.
• Bidding and Targeting Strategies: Enhanced bidding and targeting across Google Ads, focusing on reduced CAC and growth in customer acquisition, utilizing CRM tools like Microsoft Dynamics and Act-On.
• Micro-Campaign Management: Executed micro-campaigns including LinkedIn InMail and Act-On mailer campaigns in collaboration with the Sales Team.
• Analytical Tools Utilization: Leveraged Google Analytics, SEMrush, and Crazy Egg for performance analysis and campaign improvements.
• Performance Enhancement: Improved campaign results through A/B testing, visitor segmentation, and optimization, achieving an 80% increase in website ranking.
• Industry Trends and Innovation: Researched SEM trends and competitive analysis to develop new B2B lead generation techniques, including programmatic approaches for APAC regions.
• Creative Optimization: Ensured continuous optimization of creative messaging, landing pages, and campaigns, managing the creative team for optimal performance.

• KPI Management: Identified and tracked KPIs for digital media properties to measure performance.
• Client Management: Developed media content plans and handled client business opportunities for brands like Sumo Salad, Accor Group, Macquarie Bank, Fitness First, and Fernwood Australia.
• Inter-Agency Collaboration: Fostered relationships with multiple teams to align and optimize media efforts.
• Campaign Design: Defined media campaign objectives, project goals, and budget constraints.
• Media Buying: Researched and created cost-effective media buying plans for maximum impact.
• Portfolio Management: Managed digital media campaigns across Display, Social, Rich Media, Mobile, Search, and Native for key clients.
• Programmatic Tools: Utilized programmatic tools like DBM, DCM, DoubleClick Search, Facebook Business, and Outbrain, optimizing campaigns with ROI-driven strategies and internal tools (Acumedia).
• Data Insights: Collaborated with data analysts using Tableau to gain actionable insights for campaign optimization.

• Team Leadership: Managed a team of 7 specialists, delivering digital campaigns for global accounts.
• Agency Growth: Contributed to agency expansion in Indian and global markets through strategy, asset development, media planning, buying, and client portfolio management.
• Strategic Oversight: Developed digital media, search, and social strategies for leading global brands, including Carl Zeiss, Pentair Hoffman, Bombay Dyeing, and Decathlon.
• Comprehensive Campaigns: Executed B2C and B2B digital and social media strategies, including SEO/SEM, display ads, remarketing, mobile, email marketing, rich media, and social media.
• Programmatic Management: Managed digital, social, and mobile media buys using DSP/DMP platforms (e.g., DoubleClick Bid Manager, Amobee, DataXu, AdIQuity) and cross-channel tools (e.g., Vserv, Inmobi, TubeMogul, Integrate).
• Client Communication: Oversaw the digital media cycle, working closely with the pre-sales team to align digital media strategies with client business objectives.

• Media Relations: Secured and built relationships with media publishers and vendors, enhancing company success.
• Negotiations: Led negotiations with online media partners for Bausch and Lomb, targeting healthcare and B2B sectors in Europe and Australia.
• Media Buys: Executed media buys, including online affiliate programs and mass mailing through tools like Vertical Response and Netcore.
• Project Management: Delivered projects by defining scope, briefing clients, and developing proposals and plans.
• Marketing Strategy: Developed marketing strategies and media investment mixes to align with company objectives and optimize ROI.

• Research Utilization: Applied data from Simmons, Scarborough, MRI, Alexa, and ComScore to target audience assessment and plan development.
• Client Servicing: Directly managed client servicing for Microsoft and Lenovo.
• Affiliate Operations: Oversaw affiliate operations including acquisition, lead tracking, payments, and dispute resolution using platforms like NEBU and Atlas.
• Team Leadership: Led a team in developing, preparing, and implementing media plans and documents.
• Campaign Management: Managed CPL/CPA campaigns for Consumer and B2B/IT sectors, building relationships with local agencies and media partners.
• Strategy Development: Developed media strategies, set objectives, and maintained client relationships.

• Account Leadership: Oversaw high-profile international accounts, including McDonald's and Cebu Airlines, managing their digital solutions.
• Strategy Execution: Developed successful strategies across ad exchanges like RMX and GDN to boost CTR and performance.
• Client Acquisition: Secured new contacts and maintained international accounts to enhance the company's global presence.