Amy Beadon

• Devised brandbooks, guidelines and messaging for Australian brands across a variety of industries.
• Collaborated with the design team to create appealing and effective ad campaigns.
• Wrote brand content and social media posts on both informational and promotional topics.
• Optimised web content for SEO purposes, driving increased traffic and higher search engine rankings.
• Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
• Worked closely with clients during ideation sessions to ensure alignment between copy direction and desired outcomes.
• Assisted in scriptwriting for promotional videos, resulting in engaging and informative visual content.

Some of the agencies I worked with: Ogilvy JHB | Grey JHB | GTB | Showmax | Twenty-Twelve | PR Partnership |

Faith & Fear | Black River FC | Demographica | Showmax | 92 Proof |

Some of the brands I worked on: Investec | Nando's | Audi | Ford | ProfMed | Jawitz | Peroni | Showmax |

Amajoya | Anvil | Grolsch | BCx | How Far From Home | Showmax

Some of the industries I've been exposed to: Banking and Finance | Automobile | FMCGs | Property | Trade Shows |

Alcohol | Technology | Environmental | Travel | Entertainment

• Collaborated with cross-functional teams to create cohesive messaging for promotional materials and events.
• Created social media content across multiple platforms according to content calendars and promotion schedules.
• Took photographs and videos during special events for promotional materials and social media pages.
• Coordinated with creative and design teams to produce high-quality visuals for marketing materials.
• Collaborated with internal and external stakeholders to identify key messages and create compelling content for press releases and other materials.
• Events promotion.

• Showmax is Africa’s largest digital streaming platform. Conceptualised comprehensive campaigns across media to promote various shows, both international and local titles.
• Worked closely with stakeholders to align on content and tone.
• Created social media content to promote both the platform and shows.
• Elevated company reputation through consistent delivery of high-quality creative content.
• Monitored industry trends to keep creative materials fresh and engaging.
• Showcased expertise in storytelling by turning complex ideas into easily digestible narratives tailored towards specific target audiences.