Amy Della-Rocca

Strategic Revenue Management Lead for Ready to Heat Rice (Ben's Original Rice) and Meal Makers (Masterfoods and KanTong Cooking Sauces and Recipe Bases).

• Strong stakeholder management and cross functional collaboration across sales, category, marketing, finance and demand planning. Actively participating across battlefield Cross Functional Team meetings, Trade Promotional Excellence meetings, Business Performance Review meetings and the S&OP process.
• Strong excel capabilities. Known as the "Excel guru". I have created a plethora of automated tools and reports that have streamlined processes and increased efficiencies.
• Implemented learning program to upskill sales teams capability across forecasting and strategy planning systems, creating automated modelling tools and planning files to replace outdated and manual versions.
• Financial background and strong understanding of the business P&L and how decisions in sales can impact the company P&L as well as the customer.
• Extensive understanding of demand and supply planning, forecasting and reporting systems.
• Improved profitability across battlefields where cost of living and private label has impacted performance. Identifying shopper behaviours though data analytics to introduce a strategic new pricing mechanic that saw better promotional performance and financial results for the company, the customer, the consumer and the category and tipped battlefield back into growth despite the external environment.
• Implementation of the "Test & Learn" program where we test new promotional price points setting clear objectives, analysing the results and reporting back through to the business as to whether we want to implement mechanics into our promotional guardrails.
• Implementation of the "Online Only" program and tracking of promotional performance and resulted in online growth.
• Review of NPD rate of sale, distribution and promotional plan, making recommendations to adapt where necessary.
• Price and comp promotional activity tracking.
• Strong knowledge of Coles and Woolworths promotional rules and omni channel accumen.
• Skilled at working independently and collaboratively in a team environment.
• Proven ability to learn quickly and adapt to new situations.
• Always curious and thinking of ways we can execute our plans better.

The key link between Sales and Supply, forecasting demand to ensure the business can meet the needs of the retailer whilst guiding supply operations to align on production and optimise inventory levels.

• Managed forecast of entire Mars Food Portfolio in Coles nationally (~50 promotable groups).
• Managed Sales Forecast to accuracy of +/-75% and BIAS of +/-5.
• Strong influencing skills and collaboration with account managers, the wider sales team and supply planners.
• Strong rapport with Coles demand planner and collaboration with Supply team through collaboration meetings.
• Responsible for the "period call" where we forecast landing position for the Mars Period, reporting any expected over or under delivery to forecast and provide commentary around the result.
• Conduct forecast reviews with account managers, using analysed market trends and demand drivers (weather, key events etc) to predict ex-factory demand and influence forecasting for promotions.
• Accurate forecasting of pipe fills for NPD and PDQ volume for off locations and activations.
• Tracking of Mars vs Coles forecasting and inventories.
• Implement new week to date scan report with improved efficiencies and accurate scan forecast for the week from1 day of scan data,
• Strong understanding of seasonality across promotable groups and key shopping seasons and events.

The Plant Accountant / Supply Business Partner is a key business partner to stakeholders within the Manufacturing,

Engineering and Operations functions. The role seeks to both support and challenge Supply by providing accurate, timely and relevant reporting as well as analysis and insight to help to drive efficiency, productivity and improved financial outcomes for the business.

• Complete period end close and reconciliations in line with the Finance manual whilst maintaining a continuous improvement mindset to streamline period close.
• Provide Supply team with accurate and relevant financial performance reporting each period end and ensure all period end reporting is effectively communicated with opportunities and risks identified.
• Partner with key stakeholders in Supply, Engineering and Operations to forecast year end estimate, annual budgeting, productivity activities and fixed budget planning and analysis.
• Support the Engineering team to plan spend, phasing and capitalize CAB in line with the Finance Manual, ensure regular Fixed Asset stock takes and proper handling of Fixed Asset disposals.
• Ensure fair and accurate conversion cost allocations in reporting system through periodic review of all relevant lines and the standards necessary to facilitate these allocations.
• Drive continuous improvement in systems, reporting and processes, challenging existing procedures to eliminate manual processes where possible and drive efficiency.
• Support the Supply Team with our Internal Control compliance.

• Monthly management accounts preparation for all 3 companies: Volpe Cabinet Making, Fox Wardrobes and Volpe Curtains and Blinds.
• Management reporting of monthly accounts analysing budget variances.
• Preparation of departmental budgets
• Production KPI reporting
• Attrition reporting.
• Management of payroll clerk and AP/AR officer.
• Creation of dashboards and tools to improve efficiencies and streamline processes

· Management of TrueLocal Finance function.

• Accountant for Berlin, London and New York Art Gallery