AMY HANCOCK

Led the monitoring, optimisation and validation of AI/ML models, transforming client business processes into AI-driven solutions, achieving significant improvements in accuracy and efficiency.

• AI Performance Monitoring: Oversaw AI/ML model performance, identifying issues and ensuring over 99% accuracy, reducing manual intervention and improving operational efficiency.
• Model Validation: Conducted rigorous validation and testing to ensure accuracy, reliability and performance of AI models.
• Client Consultation & Process Transformation: Translated client business processes (e.g., grant assessments) into AI training sets, achieving a 90% reduction in manual work.
• NLP Training & Data Labelling: Developed training sets for NLP models, enabling AI solutions to accurately handle complex tasks.
• Data Analysis & Dashboard Development: Analysed large datasets, identifying key insights and calculating metrics aligned with client goals. Created custom dashboards to present insights, improving decision-making and program management for clients.
• Team Leadership & Training: Trained junior analysts in AI model training and NLP tasks, fostering a collaborative team environment.
• Client Communication: Translated complex AI insights into business-friendly reports for C-level executives and stakeholders, highlighting AI’s business impact.

Innovative eCommerce business specialising in nutritious, travel-friendly food products, with a focus on process automation, customer acquisition and digital marketing optimisation.

Growth Strategy & Innovation:

• Developed and executed strategies that increased sales, optimised operations, and achieved scalable growth, integrating platforms such as Shopify, Klaviyo, Google Analytics, and Meta Ads to streamline marketing and customer engagement.

Data-Driven Optimisation:

• Implemented automated workflows to reduce manual tasks and scale business operations efficiently.
• Increased online store conversion rates by 541% and total revenue by 65% over 12 months using data analytics to inform business decisions.

Email Marketing Automation & Personalisation:

As a Klaviyo Partner, designed and implemented tailored email marketing workflows based on customer behaviour and lifecycle stages.

• Increased email revenue by 1260% and improved total revenue by 306% ($10,601.20) within a month.
• Custom Workflow Design: Developed segmentation, trigger-based emails and retargeting strategies, improving customer journeys and engagement.
• Revenue & Client Impact: Generated $17.80 per recipient through a Welcome Series, totalling $2,510.40 in revenue (418% increase) within a month.
• Re-engaged 5,000+ dormant customers with a 51.07% open rate, 4.50% click rate and $0.30 revenue per recipient.
• Average Order Value Increase: Boosted AOV from $47 to $65 (38.3% increase) for key client, driving additional revenue growth.

Marketing Analytics & A/B Testing:

• Utilised A/B testing, customer segmentation and message testing to refine digital marketing strategies, contributing to a 114% increase in customer base over 12 months.

Financial Data Management & Reporting:

• Created detailed financial reports and forecasting models, optimising cash flow and business performance through real-time data insights.

Awards & Recognition

• Business Excellence Award – Premier’s Food & Beverage Industry Awards 2019
• Emerging Business Award - Premier’s Food & Beverage Industry Awards 2019
• Next Generation Award - South Australian Food Industry Awards 2018
• Food Innovation Award - South Australian Food Industry Awards 2018 & 2017
• Business Innovation Award - South Australian Food Industry Awards 2017
• Australian Entrepreneurial Challenge Winner
• Young Upstart Under 30 Finalist - Startup Grind

Lead Business Analyst – SAP ERP Implementation for $1 Billion ASX-Listed Company
Led the end-to-end implementation of SAP ERP, modernising technology infrastructure and streamlining operations. Managed data migration, process optimisation and project management, ensuring successful system integration and alignment with business goals.

• Enterprise Technology Strategy: Consulted with C-level executives to align SAP ERP with broader business strategy, reducing reliance on paper-based systems and increasing productivity.
• Project Management: Oversaw the entire project lifecycle, coordinating timelines, resources and execution as the sole Business Analyst.
• Process Optimisation: Identified inefficiencies and optimised processes, improving operational efficiency and system adoption.
• Data Migration: Led data migration from legacy systems, ensuring accuracy and seamless integration.
• Technology Transformation: Facilitated cross-department integration, driving digital transformation and efficiency gains.
• Solution Architecture & Training: Developed documentation and training materials to ensure long-term adoption of the SAP system.

Provided consulting services to small and medium-sized enterprises (SMEs) across various industries, specialising in financial system optimisation, process automation and strategic financial reporting for businesses with revenues up to $20 million.

• Achieved 80% client payment rate within 7 days through automation
• Reduced contractor payment timelines from months to within a week
• Integrated accounting software with e-commerce & online platforms for real-time tracking
• Provided financial consulting to SMEs across various industries
• Prepared and analysed P&L statements, balance sheets and financial reports
• Implemented Xero and QuickBooks, automating invoicing and payment processes
• Developed budgeting and cash flow forecasts for profitability improvement
• Ensured industry-specific tax compliance and accurate GST summaries
• Trained in-house bookkeepers on financial systems for improved accuracy

• Led strategic growth of R&D tax services
• Developed initiatives to expand market share and client networks
• Led industry workshops to educate businesses on R&D tax incentives
• Managed client relationships and identified opportunities for R&D claims
• Collaborated with partners to align R&D tax services with broader business strategies

• Led strategic engineering initiatives for an Underground Coal Gasification (UCG) project, integrating technical, financial and environmental factors.
• Technology Strategy & Solution Architecture: Designed UCG operating systems and syngas-to-natural-gas conversion processes aligned with long-term business goals.
• Led engineering calculations (heat transfer, fluid mechanics) to ensure technical precision and safety compliance.
• Collaborated with suppliers, consultants and government agencies to meet regulatory standards and align with project goals.
• Developed CAPEX and OPEX estimates, providing data-driven financial insights for leadership decisions.
• Produced marketing and communication materials to secure stakeholder buy-in.

Achievements:

• Delivered the preliminary process design, laying the foundation for UCG operations.
• Completed the Ark Energy Project Scoping Study, securing leadership and stakeholder support.

Provided strategic analysis and market intelligence for the Electricity and Gas sectors, delivering data-driven insights to inform key business decisions and guide long-term energy strategies.

• Conducted strategic analysis of electricity and gas markets to inform business decisions.
• Analysed market dynamics, regulatory impacts, and ASX-listed energy companies to guide strategy.
• Data Analysis & Forecasting: Developed predictive models for electricity pricing and market trends, supporting investment decisions.
• Maintained industry intelligence and ensured regulatory compliance with market developments.
• Led preparation of Annual and market reports, shaping company strategy and investor communications.
• Developed operational documents to enhance compliance and optimise electricity operations.

Achievements:

• Authored pivotal analysis of South Australian electricity market for investor presentations
• Delivered reports on renewable energy, influencing company strategy and policy advocacy
• Optimised internal processes through operational document development

• Led strategic business and systems analysis for the AWD Program, optimising IT functionality.
• System Optimisation & Automation: Implemented an automated barcoding system, saving 11 hours per employee weekly (28.9% efficiency gain).
• Process Automation: Automated shipbuilding parts entry in Cincom Control ERP, reducing manual input time by 100% and improving data accuracy.
• Identified and implemented Lean Six Sigma projects to enhance system productivity.
• Led Management of Change initiatives, ensuring smooth implementation of IT system upgrades and driving process improvements across the AWD Program.
• Integrated content management systems across four platforms, improving data access for industry partners.

Facilities Support & Production Engineer for engineering activities for Upstream South Australia – Northern Fields in the Cooper Basin, delivering process engineering solutions that optimised oil production, enhanced facility integrity and ensured compliance with environmental and safety regulations.

• Created Downstream Impact Statements (DIS) for optimising satellite performance
• Conducted feasibility study for $2M satellite automation and shipping pump installation
• Monitored oil production using HMI SCADA systems
• Identified and implemented process optimisations for satellite performance & efficiency
• Developed business cases using data analysis & production modelling for facility upgrades
• Designed oil production dashboards for real-time data insights across remote locations
• Provided engineering recommendations for satellite optimisation and upgrades
• Led risk assessments, P&ID reviews and Management of Change processes
• Collaborated with operations teams to translate production data into solutions
• Led EH&S projects ensuring compliance with environmental regulations

• Led Microsoft SharePoint implementation and change management
• Transitioned manual processes to a centralised, collaborative platform
• Improved knowledge management and collaboration across teams
• Analysed business needs to customise SharePoint functionalities
• Enhanced project tracking, data management and workflows
• Optimised processes, reducing project delays and improving communication

Led strategic planning and forecasting for the Northern Oil Development Project, focusing on capacity optimisation and long-term production planning for oil satellite facilities in South Australia and Queensland.

• Led data-driven strategic planning for oil facility optimisation
• Developed forecasting models to predict capacity constraints
• Provided insights for business case analysis and project planning
• Supported cross-functional teams with data-driven decision tools
• Achieved multi-million dollar savings through data analysis and optimisation

Led high-value engineering projects, focusing on process optimisation, cost reduction and environmental compliance at key facilities in South Australia and Queensland.

• Led high-value engineering projects for process optimisation and cost reduction
• Directed feasibility studies for projects ranging from $2M to $75M
• Spearheaded energy efficiency initiatives at key facilities
• Conducted engineering reviews for compliance with EH&S standards - HAZOPs, FEEDs & MOCs
• Collaborated on process control optimisation projects
• Developed a capacity forecasting model to optimise satellite operations
• Optimised distillation column operations, increasing C1 recovery
• Supported risk management enhancements for production facilities

Support Engineer for the Crude Stabilisation Plant (CSP) and Plant Inlet at the Moomba facility.

• Monitored, analysed and optimised plant performance data using SCADA systems
• Improved production efficiency by 10% through data-driven optimisation
• Provided engineering support during plant shutdowns
• Conducted valve sizing and PSV calculations for safety
• Ensured EH&S compliance and led safety assessments
• Utilised process modelling tools (AspenTech HYSYS) to resolve recovery issues
• Closed out long-standing safety actions for full compliance
• Led Management of Change (MOC) processes to implement operational improvements

• Advised on R&D tax incentives and prepared technical documentation across multiple industries, conducting financial analysis and supporting business planning.
• Expanded the client base by developing tailored strategies for R&D tax claims.

Completed a vacation scholarship in the Materials Science & Nanotechnology department.

• Nanotechnology Research: Explored magnetic nanoparticles for drug delivery.
• Data-Driven Research: Analysed experimental data for nanotechnology applications.
• Industry Collaboration: Partnered with pharmaceutical experts to analyse drug stability.
• Advanced Analytical Techniques: Applied interdisciplinary research methods to solve complex problems.
• Pharmaceutical Innovation: Contributed to optimising drug delivery processes.

• Optimised production efficiency by reducing wastage by 15%, improving process consistency and validating production processes.
• Analysed system performance and conducted data-driven studies to enhance overall operational effectiveness.

• Klaviyo Partner & Automation Specialist: Designed and implemented automated email marketing solutions, driving significant revenue growth through personalised, data-driven workflows.
• Custom Workflow Design: Developed tailored email systems based on customer behaviour and lifecycle stages.
• End-to-End Implementation: Led segmentation, trigger-based emails, and retargeting for improved customer journeys.
• Integration with Platforms: Integrated Klaviyo with Shopify, Meta Ads, CRMs and apps to automate workflows and enhance cross-channel performance.

Client Results

• Revenue Growth: Increased total revenue by 306%, achieving $10,601.20 in one month (April 15 - May 15, 2024).
• Email Marketing Impact: Boosted attributed email revenue by 1260% from April to May.
• Welcome Series: Generated $17.80 per recipient, totalling $2,510.40 in revenue (418% increase).
• Average Order Value: Increased AOV from $47 to $65 (38.3% increase).
• Dormant Customer Re-Engagement: Re-engaged 5,000+ customers with a 51.07% open rate, 4.50% click rate and $0.30 revenue per recipient.