Amy Robinson

• Accurately transcribing interviews with firm's partners, clients and other stakeholders.
• Generating engaging written content for firm magazine under tight timeframes, always adhering to firm style guide.
• Working with partners to deliver business development events to generate new relationships with potential clients.
• Working with partners to generate thought leadership articles for firm's website and legal press.
• Working autonomously to produce year-long business development plans for NSW government.

American University of Sharjah, United Arab Emirates

• Provided transcription services, including interviews for university magazine, Because Tomorrow Matters and important meetings between high level officials.
• Delivered end-to-end campaigns for a variety of platforms that consistently generated target levels of reach and engagement among target audiences.
• Implemented brand strategy and worked with stakeholders from across the organization to protect and elevate the brand, through both voice and visual means.
• Positioned the university faculty as leading regional and international experts on issues of global importance, including food security, nature conservation, climate change and sustainability, population growth, universal healthcare, space exploration, artificial intelligence, among others.
• Worked with leading newspapers and news channels across the world to achieve positive coverage of the work the university is undertaking to overcome universal challenges.
• Oversaw the organic and paid social media presence of the university across all leading social media platforms, ensuring targeted content reached the right audiences through the right platforms.
• Produced and edited copy for a wide variety of platforms such as the website, press releases, internal magazine, brochures, social media and more.
• Reviewed effectiveness of content regularly through data analysis and recommended changes that led to maximum return on investment.
• Acted as an ambassador for the institution, forming productive relationships with external stakeholders.

Baker Love Lawyers, Newcastle, NSW

• Wrote press releases for the firm about newsworthy topics such as new recruits and business successes.
• Researched developments in areas of law relevant to the firm's client base in order to produce concise and informative advice for public use.
• Worked with legal publications (such as Lawyers Weekly and Australasian Lawyers) to generate positive press for firm.
• Worked with local media to maximise positive coverage for the firm in news outlets popular with prospective clients.
• Reviewed, edited and ghost wrote legal opinion pieces for publication on LinkedIn, website blog and business publications.
• Wrote emails to be sent to clients informing them of changes and news at the firm.

Nexus Lawyers, Sydney, New South Wales

• Wrote submissions for business and legal awards resulting in multiple awards such as Australasian Lawyers Boutique Firm of the Year, among many others.
• Wrote many press releases and thought leadership pieces for publication in Australian legal and business press.
• Wrote copy for the website to engage and convert prospective clients and employees.
• Wrote copy for advertising collateral such as brochures.
• Communicated the benefits of the firm's unique 'NewLaw' approach across all-above mentioned assets.
• Researched, edited and ghost wrote documents for public use pertaining to developments in specific areas of law.

Pearson Education, London, England

• Worked with experts across the organization to produce thought leadership pieces for publication in international media outlets, for example, The Guardian.
• Led public relations strategy for the Middle East and North Africa, achieving hundreds of positive news mentions in the region's most respected media outlets.
• Wrote web copy that attracted and engaged the company's target audiences.
• Wrote dynamic and engaging copy for advertisements, brochures, social media, and more.
• Developed and implemented social media strategy to increase engagement and reach new audiences.

• Wrote, approved, reviewed and edited content flowing to website.
• Wrote and edited press releases.
• Wrote and edited copy for various marketing collateral and campaigns.
• Maintained content marketing calendar to schedule creation and delivery deadlines.
• Worked with creative team to ensure copy written was effectively portrayed in design pieces.
• Researched areas of likely growth in UAE education market and wrote reports recommending future program acquisition.

• Acted as a liaison point between the then Australian Government Department of Agriculture, Forestry and Fisheries and the Parliamentary Office of the Hon Tony Burke MP.
• Worked with the Department's media office and the Minister's media team to ensure news related to the portfolio was delivered to the media in an accurate and timely manner.
• Briefed the Minister and his political advisors on issues of potential media sensitivity within the department's portfolio.
• Prepared briefs for the Minister for Parliamentary Question Time on issues relevant to the department's portfolio.
• Worked with parliamentary offices of other ministers to ensure that issues of cross-portfolio concern were presented to the media accurately and consistently.

• Researched and wrote reports related to major challenges faced by department's stakeholders such as forest conservation, climate change, food security, bioengineering and trade.
• Acted as a junior negotiator in free trade negotiations between Australia and important trading partners such as South Korea, Japan and China.
• Worked closely with the Department of Foreign Affairs and Trade to ensure issues related to both portfolios were communicated to the media consistently and accurately.
• Wrote press releases and briefs for the Minister and Prime Minister on a large number of issues.