Amy Sams
Robina,Australia
Summary
Dynamic Sales Operations & Systems Manager with proven success at oOh!media, excelling in digital inventory management and programmatic optimization. Adept at leading teams and enhancing workflows, I drive performance improvements and deliver impactful data reporting, ensuring client satisfaction and operational excellence.
Overview
25
25
years of professional experience
Work History
Sales Operations & Systems Manager
Paradise Outdoor Advertising
Gold Coast, Australia
09.2025 - Current
- Management of digital inventory
- Managing CMS and campaign scheduling – Broadsign & Cortex
- Programmatic campaign management and optimisation
- MOVE Integration
- Verification management – Seedooh, Veridooh, Thorndyke
- Sales Support – reporting, proposals, client support
- Development and implementation of new systems – Quantum (Billboard Planet), Lumos Data
- Reporting – rep partner commission reports
Commercial Operations Manager
Big Outdoor
Brisbane, Australia
09.2021 - 09.2025
- Management and optimisation of all inventory
- Campaign and booking management across all bookings
- Sales support – client liaising, props, MOVE, PCR’s
- Verification – site management, contracts, maintenance
- Invoicing, Purchase Orders and financial reporting through XERO
- Template updates and website management
- Site Maintenance – monitoring sites, technical coordination and internal team updates
- Commercial Management - rep partner sites liaising and reporting, commission reporting
- Programmatic management – growing revenue, network management, PMP deals, growing DSP’s.
Head of Sales Operations
oOh!media
North Sydney, Australia
11.2009 - 09.2021
- Overseeing team of 40 Sales Coordinators nationally
- Coordinating workflow of coordinators & distributing excess work to team as necessary
- Assisting a team of 60 sales staff nationally
- Communicating new programs & information internally to Coordinators
- Creating and running training programs across all systems and processes for wider sales team
- Organisation of Annual Sales Conference for 200 ppl
- Management of Sales Management meetings and conferences
- Personal Assistant Duties:
- Assisting the National Director of Sales
- Running sales reports daily
- Travel and event organisation
- Expense reconciliation & budget monitoring
- Diary management
- Organisation of teleconferences
- Minute taking at weekly sales meetings
Personal Assistant/ Office Manager
CUSTODIAN WEALTH BUILDERS
North Sydney, Australia
01.2008 - 11.2009
- Diary management & Travel organisation
- Reporting - client & internal
- Database Management.
- Meeting & Conference Organisation
- Developing & Maintaining Administrative Systems
- Event Management
Image Coordinator – Photo Studio & Sample Management
JOHN LEWIS DIRECT
Chelsea, United Kingdom
01.2007 - 12.2007
- Sourcing of Images & Products for Websites & Catalogues:
- Supplier & Head Office Liaising
- Coordination of products for photoshoots and deadline management
- Database & website management
- John Lewis Direct is a large, well renowned department store in England. Their Direct office manages the online selling of their goods.
Executive Assistant
PALAMEDIA LIMITED
Sydney, Australia
09.2006 - 12.2006
- Assistant to CEO
- Sales support
- Accounts Support
- Office Managerial Responsibilities
- Event Coordination
Marketing Assistant
QUIKSILVER INTERNATIONAL
Sydney, Australia
02.2004 - 08.2004
- Athlete Management
- Travel Arrangements
- Event Organisation
- Marketing Reports & Initiatives
- Relief Reception
Administration Manager/ Executive Assistant
STROUDGATE AUSTRALIA LIMITED
Manly, Australia
09.2002 - 02.2004
- Reception Support
- Sales Support – proposals, client liaising
- Accounts Support – MYOB:
- Travel Organisation
- Magazine Launch Coordination & implementation and follow-up
Receptionist
T D PREECE & CO. PTY LTD
Sydney, Australia
07.2001 - 09.2002
- Front Desk role
- Sales Support
- Accounts Support
Education
Advanced Diploma - Marketing, Sport & Entertainment
APM Training Institute
St Leonards, NSW01.2001
High School Certificate -
Mackellar Girls High School
Manly Vale, NSW01.1999
Skills
- Digital inventory management
- CMS operation
- Programmatic optimization
- Campaign management
- Data reporting
- Sales support
- Team leadership
- Financial reporting
- Workflow coordination
- Training development
- Event organization
- Database management
- Technical documentation
- Performance improvements
- Network administration
- Training documentation
- Systems analysis
- System troubleshooting
- Data integration
Hobbies and Interests
- Reading
- Movies
- Sports
- Socialising
- Music
References
- Phil Eastwood, National Sales Director, JCDecaux (formerly oOh!media), 0418 969 518
- Richard Maund, Sales Director, Paradise Outdoor Advertising (formerly oOh!media), 0438 202 744
Sporting Qualifications
- 2006, Pool Lifeguard/ Swim Instructor (Los Angeles, USA)
- 2002, Bronze Medallion (proficient annually)
- 2001, Life Saving Instructor
Accomplishments
2012 Employee of the Year - oOh!media
Timeline
Sales Operations & Systems Manager
Paradise Outdoor Advertising
09.2025 - Current
Commercial Operations Manager
Big Outdoor
09.2021 - 09.2025
Head of Sales Operations
oOh!media
11.2009 - 09.2021
Personal Assistant/ Office Manager
CUSTODIAN WEALTH BUILDERS
01.2008 - 11.2009
Image Coordinator – Photo Studio & Sample Management
JOHN LEWIS DIRECT
01.2007 - 12.2007
Executive Assistant
PALAMEDIA LIMITED
09.2006 - 12.2006
Marketing Assistant
QUIKSILVER INTERNATIONAL
02.2004 - 08.2004
Administration Manager/ Executive Assistant
STROUDGATE AUSTRALIA LIMITED
09.2002 - 02.2004
Receptionist
T D PREECE & CO. PTY LTD
07.2001 - 09.2002
Advanced Diploma - Marketing, Sport & Entertainment
APM Training Institute
High School Certificate -
Mackellar Girls High School